The FODcast Season 5 | Episode 4 with Gert van Vliet

Welcome to Episode 4, Season 5 of The FOD: The Future Of All Things Digital - the podcast designed to bring to you the latest hot topics and trending discussions across the wider world of eCommerce.

In this fourth episode we were delighted to welcome digital expert, Gert van Vliet to the ongoing Composable conversation.

Gert has many decades of experience working in and around the digital commerce space; initially as a functional designer and developer, before moving into consultancy across sales, marketing, accountancy and IT functions for a range of businesses and agencies.

Gert is currently the Managing Director for Netherlands-based digital commerce agency, TouchTribe - part of the MakerStreet Network, one of the country's biggest digital agencies, offering complete end-to-end solutions for its clients.

In our chat for The FOD, we talk in detail about the number one reason why Composable transformations fail, the importance of culture and the 'human element' of being part of an often very complex project, and the inevitable (and unpredictable) future of the sector as AI-use and implementation start to take hold.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

Chapters

• 3:28 How have you seen the growth of Composable?
• 15:45 Should a client select a vendor first or a supplier/integrator? What advice would you give?
• 24:01 What is the number one reason that Composable transformations fail?
• 30:00 What are the top three things would you advise a customer on before starting their journey?
• 40:27 What is the number one thing that you would advise an end customer to check before finalising an SI selection?
• 47:29 Where do you see the market going from here?