The FODcast Season 5 | Episode 8 with Kelly Goetsch

We are excited to present the finale of Season 5 of our podcast -and our first repeat guest as we welcome back Kelly Goetsch, Chief Strategy Officer at commercetools.

With nearly 8 years at commercetools, Kelly transitioned from Chief Product Officer a couple of years ago to his current strategic role – the first of its kind for the cloud-based headless commerce platform.

With an illustrious career including pivotal roles at ATG and Oracle, where he spearheaded groundbreaking initiatives, including Walmart's global tech implementation, Kelly is undoubtedly a well-known visionary and thought leader within the sector.

As one of the original co-founders of the MACH Alliance, Kelly is at the forefront of advocating for composable architectures and was therefore an ideal guest to conclude the last 16 episodes around the composable conversation.

In our chat, Kelly shared invaluable insights on the evolution of composable, highlighting its mainstream adoption and dispelling common myths. His perspective on the changing landscape of buyers, the role of innovation, and the importance of the human aspect and cultural fit of vendors are covered in detail – as well as a candid discussion on the reasons why transformations fail.

If you’re embarking on a composable journey, or still in the consideration stage, this episode will provide a wealth of information on the positives and pitfalls > > >

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

Chapters

• 2:00 How have you seen the growth of Composable?
• 5:15 What impact do you think the MACH Alliance has had on the adoption of Composable?
• 9:30 Thinking about accelerators, connectors etc - how much of an impact have these had when it comes to Composable adoption?
• 14:56 Does there need to be a certain level of digital maturity for a business to be able to move away from monolith?
• 18:44 Is there any business that wouldn't benefit from a move towards Composable?
• 21:00 What is the number one reason that Composable transformations fail?
• 27:07 What is the challenge that crops up the most?
• 32:43 What is the number one thing that you would advise an end customer to check before finalising an SI selection?
• 38:44 What are the top three things would you advise a customer on before starting their journey?
• 45:41 Where do you see the market going from here?
• 52:48 Will we start to see CRMs and ERPs broken down in a similar way in the coming years?