Digital Transformations: Why It Always Comes Back To 'The Why' | S6, Ep2 - Stuart Barker

Episode 2 of Season 6 is here – and features an insightful conversation on all things ‘digital transformation’ with well-known Digital Leader, Stuart Barker - Technology Enablement & Advisory Practice Lead at International business and technology consultancy, Slalom. 

With over 25 years of experience in both retail and consulting roles, there are few people with better experience to share their unique perspectives on how industries can successfully navigate their digital journeys. 

In our chat, Stuart sheds light on how customer expectations have changed, and the importance of considering employee experiences in multi-channel environments. We talk about the need for a strategic approach in implementing technology and driving business changes, as well as the importance of understanding the WHY behind any transformation initiative. 

Don't miss this episode filled with valuable insights, real-life anecdotes, and practical advice on how to ensure your digital transformation journey is set for success from the get-go. 

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

Chapters

• 18:50 Looking at digital transformation in general, how do you initially understand what a client wants to do?
• 25:45 After discovering the 'why' - what comes next?
• 31:28 Whose responsibility is managing business change when it comes to digitial transformation?
• 34:30 How important is bringing in new faces with new skills and experience, to help the customer with their change journey?
• 39:17 What else is important when guiding a business through a successful digital transformation?
• 43:05 What are some of the challenges you have faced?