How She Did It: Niching Your Way to Big Sales with Magdalena Bibik

Back in 2021, during one of my conversations with Magdalena Bibik, she started telling me how her business had transformed due to one simple, strategic focus. Immediately, I knew I wanted to talk to her about that journey.

Magdalena helps people create better ideas. She is, in her own words, a ‘multidisciplinary turned super niche’, and is the founder of bibik.academy, an idea generation agency that explores the psychology of ideas and offers a range of courses (in three languages!). And, as if that wasn’t enough, she’s currently completing her third masters at Lund University – this one in psychology.

In today’s episode, I’ll be sharing Magdalena’s journey to niching down: how she took her business focus from super-broad to really specific, and how that has impacted her sales. Niching down isn’t a decision to take lightly, but Magdalena summoned the requisite courage and did it, and I can’t wait to share her story with you. I hope it will inspire you, too, to niche down and find those golden Google people who will be your ideal clients!

Read the full podcast summary here.

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