Content Logistics
Content Logistics is a show where we explore the foundational (and sometimes frustrating) elements of how solid content informs good marketing. If you’re a one-gal or guy marketing team or on a small but mighty team this show is for you. We’re talking to the experts - learning all their tips and tricks then sharing them with you. We don’t gate-keep here. Get ready to learn from the best and be empowered to grow as a creative, a professional, and as a BOSS marketer.
Episodes
51 episodes
Tapping Into Your C-suite’s Personal Brand To Drive Awareness For Your Company
In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén chat with
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34:46
How Landing Pages Can Shorten the B2B Sales Cycle
In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén welcome
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48:36
Creating ABM Content That Actually Works
In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén interview
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43:47
How to Get Started with Google Ads as a Small B2B Business
In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén are joined by
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35:07
How to Automate Content Creation from Any Conversation
In the latest episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén sit down with
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37:57
Our 9 Biggest Content Marketing Icks
In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén welcome
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44:06
How to Create 100 Pieces of (Quality) Content Per Week
In this episode of Content Logistics, host Camille Trent engages with Stephen Pope on the intricate dance of high-volume...
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1:35:23
Content Ops PT 2: How to Add & Scale New Content Programs as a Solo Marketer
In this episode of Content Logistics, host Camille Trent welcomes Eric Doty, the content lead at Dock, who shares his insights on SEO...
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1:02:43
Product-Led Content: How to Create & Use Brand Messaging in Your Content Strategy
In the latest episode of Content Logistics, host Camille Trent welcomes Qasim Makkani from Adcetera for an insightful conversa...
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1:01:26
What NOT to do in your first 30/60/90 days as a new content marketer
In this episode of Content Logistics, host Camille Trent engages with Jess Cook, Head of Content at Lasso, in a deep dive into the first 30, 60, 90 days as a new content leader at a tech startup.The conversation kicks off with Jess shar...
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51:32
AI + Content Marketing: How to automate 75%+ of your podcast process
In this episode of Content Logistics, host Camille Trent dives into a deep discussion with Ramli John from Appcues. They explore the intersection of AI and content marketing, shedding light on how AI can streamline podcast production and save t...
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49:17
5 levels of research content for B2B SaaS
In this episode of Content Logistics, Camille Trent dives into the world of research content. She outlines five key strategies to leverage research for content creation.Firstly, she discusses the value of Roundup research. It's a level-o...
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37:43
How to double your newsletter subscribers in 90 days with Jeremiah Rizzo
In this episode of Content Logistics, Jeremiah Rizzo sits down with Camille Trent, Director of Content & Community at PeerSignal & Keyplay. They delve into the art of crafting a compelling newsletter, with Trent sharing her unique appro...
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1:02:21
How to scale your B2B company newsletter to 25K with Stewart Hillhouse
In this episode of Content Logistics, host Camille Trent engages in a deep dive with Stewart Hillhouse, Head of Content at Mutiny. They explore the personal nature of email as a medium, contrasting it with the more public domain of blog posts. ...
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55:41
Mailbag: “What if your podcast guest is boring?”
In this episode of Content Logistics, host Camille Trent delves into the essential elements of a successful podcast interview, starting with a strong framework for the show and individual episodes. She emphasizes the importance of nailing the p...
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22:50
How to create content that speaks to your audience with Tommy Walker
Content creation is hard work, and if you want to start a podcast or create engaging content for your audience, you need to build a strong strategy. However, the most vital thing to remember is that it's all about your audience; so, you need to...
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1:03:22
How to create content for hyper-effective ABM campaigns with Corrina Owens
Account-based marketing (ABM) is a strategic approach where you align sales and marketing to bring in new valuable customers. It aims to engage and convert high-value prospects into paying customers. But how do you create content that converts ...
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55:07
How content decay delays business growth with Nate Turner
Creating unique content becomes challenging as the business climate and customers' knowledge and preferences change. But, as we established a while ago, we don't expect content creators to reinvent the wheel. Instead, an occasional walk down yo...
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49:22
How to recession-proof your marketing with owned content featuring Anthony Kennada
In this podcast episode, we discuss the impact of the ongoing recession on content teams, which are often the first to face budget cuts. Many companies perceive content teams as dispensable, but our guest, Anthony Kennada of AudiencePlus, argue...
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49:13
How to build an integrated content marketing engine for your SaaS platform with Ashley Faus
Integrated marketing is a strategy for delivering a unified message across all the marketing channels your brand uses. It lets businesses have a cohesive narrative about their brand and have a significant impact with their campaigns. And with a...
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59:12
Learning how audience research makes your marketing team more sustainable with Amanda Natividad
Content marketing is a strategy to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And if you want to stand out from the competition, you can create branded content that help...
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47:14
How B2B SaaS Companies Can Benefit From Becoming Media Companies with Melissa Rosenthal
''Every B2B SaaS company should be a media company,'' says Melissa Rosenthal, the Chief Creative Officer at ClickUp and our guest on this episode of Content Logistics. In this episode, host Camille Trent sits down with Melissa to di...
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46:35
How to write & launch a book for your SaaS or consulting business with Diego Pineda
Writing a book seems like a daunting task, and it definitely requires a lot of hard work and patience. But the sooner you start writing, the better you'll eventually become.In this episode of the Content Logistics podcast, our host Camil...
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47:52
How to evaluate content marketing job opportunities
The job market is extremely hot right now, and many people are looking to build their careers and shift into better roles. But how do you evaluate different content marketing job opportunities to make sure you pick the best one? In ...
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36:50
How to Build & Scale a Modern Content Team at a SaaS Startup with Mark Kilens
Content marketing is used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And in a saturated market, content marketing can help brands stand out from the competition and r...
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37:55