6.5 Everyone Judges a Book by it's Cover (Especially it's Title and Subtitle) Artwork

The emPowered Author: A Marketing Podcast for Nonfiction Authors

How do I write a book that will sell? How do I sell a book I'm passionate about? And how in the world do I build a business and keep momentum from a message that I feel the world so desperately wants and needs? Welcome to the emPowered Author Podcast, where we empower nonfiction writers, authors and authorpreneurs with impactful marketing strategies to help you take your important message and share it with those who desperately *need* it, *want* it and will *buy* it. Each season, host Stephanie Feger of the emPower PR Group (and a nonfiction author, herself) dives into marketing tactics that can help you build upon your goals to reach more people, sell more books, engage your current followers, and more! Stephanie invites you to become inspired with specific, laser-focused strategies and tactics to help you write books that sell, promote books to those who need and want them most, and build a meaningful business from a message that is empowering. This podcast is your one-stop-shop of marketing insights from an author who understands exactly where you are and is ready to empower you with the tools you need to succeed. Through her collaborations with industry experts, Stephanie provides you with innovative strategies on a variety of topics relevant to writers, authors and authorpreneurs. What do you say? Are you ready to be empowered? We believe that emPowered people empower people. We are ready to emPower you!

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The emPowered Author: A Marketing Podcast for Nonfiction Authors

6.5 Everyone Judges a Book by it's Cover (Especially it's Title and Subtitle)

June 21, 2022 • Stephanie Feger

What can happen when a book coach and a book marketer come together for a virtual chat with a cup of caffeine?! Anything! In this season, Stephanie Feger, owner and chief strategist of the emPower PR Group, shares some of her favorite topics highlighted in a weekly LinkedIn Live she co-hosts with Jennifer Crosswhite, book coach and editor, of Tandem Services Ink.

Do you know that old adage … don’t judge a book by its cover? Well, when it comes to a book's cover, there is just no way around it. And, the largest element of a cover is the title and subtitle. In this episode of The emPowered Author Podcast, the two book experts chat about the significance of a title and subtitle. They are jam-packed with purpose and, when used best, can be the deciding factor that pushes a reader to buy a book.

If you would like to chat about the power of becoming an author, what it can do for you and how to make that dream a reality, check out the emPower PR Group's Author emPact Strategy Session. It’s a great way to get focused, get started and make your Author emPact. Each week, Stephanie and Jennifer chat, answering author questions on LinkedIn. If you have a question, DM Stephanie here!

Follow the emPower PR Group on social: Facebook, Instagram and LinkedIn.

Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.

Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.

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Stephanie Feger

Host