The emPowered Author: A Marketing Podcast for Nonfiction Authors
How do I write a book that will sell? How do I sell a book I'm passionate about? And how in the world do I build a business and keep momentum from a message that I feel the world so desperately wants and needs? Welcome to the emPowered Author Podcast, where we empower nonfiction writers, authors and authorpreneurs with impactful marketing strategies to help you take your important message and share it with those who desperately *need* it, *want* it and will *buy* it. Each season, host Stephanie Feger of the emPower PR Group (and a nonfiction author, herself) dives into marketing tactics that can help you build upon your goals to reach more people, sell more books, engage your current followers, and more! Stephanie invites you to become inspired with specific, laser-focused strategies and tactics to help you write books that sell, promote books to those who need and want them most, and build a meaningful business from a message that is empowering. This podcast is your one-stop-shop of marketing insights from an author who understands exactly where you are and is ready to empower you with the tools you need to succeed. Through her collaborations with industry experts, Stephanie provides you with innovative strategies on a variety of topics relevant to writers, authors and authorpreneurs. What do you say? Are you ready to be empowered? We believe that emPowered people empower people. We are ready to emPower you!
Episodes
102 episodes
[Pop-Up] Holiday Book Marketing Insights for Authors
If there’s one consistent question I get asked by authors, it’s this… what are some holiday marketing tips? How do I stand out amongst the noise and chaos of the holidays? This question comes up no matter the season… New Year’s, Valenti...
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24:28
13.4 Sneak Peek into the Production of an Audiobook
You want to create an audiobook but how in the world do you produce one? Great question! I hadn’t a clue until I rolled up my sleeves and decided it was time for me to bring an audiobook to life. What I learned in the process was the s...
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36:20
13.3 The Audio in the Audiobook Experience
Words matter. Read a book by Mitch Albom and be reminded that each and every word has purpose. Work with an editor and they will help you leverage words with precision and meaning. Words connect people, break down walls and build bridges. ...
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38:03
[Author emPact] How Jane Gleeson is Making Her Author emPact
I’ve said it before and I’ll say it again. Books build bridges and break down walls. And this episode's discussion is proof of it. I’m joined with my friend and fellow author, Jane Gleeson, author of Who Stole My Ovaries?
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29:08
13.2 Turn Your Book Into an Audiobook
How does your reader consume information? It’s one of the first questions I ask authors who are considering if an audiobook is a good solution for them. If you find yourself considering that maybe an audiobook is a way to share your me...
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42:45
13.1 Should Your Book Become an Audiobook?
Should your book become an audiobook? Well, it depends. Audiobooks take time, resources and energy to create no matter how you create them. For some authors, it’s the perfect fit for their target reader. For others, it ma...
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38:18
[Author emPact] How Julie Wanzer is Making Her Author emPact
From the moment I met Julie Wanzer, I knew she was a rockstar. Was it her energy? Possibly! She’s filled to the brim with more positivity than I thought one person could hold. Was it her passion? For sure! She loves what she does an...
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32:27
12.6 The Step-by-Step Guide to Self-Publish Your Book
Ever gone out to dinner alone? It’s not something I do regularly, but found myself sitting at a farm to table restaurant that made each plate from scratch at order while on my CEO retreat. The 45-minute wait was worth every minute, however the ...
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27:53
12.5 Unveiling the Advantages and Perks of Self-Publishing
I was having dinner with a friend who is working on publishing her first novel. We talked about everything under the sun… books and life related. But when she shared the advice of her book coach, I had to add to it. “I’m going to se...
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17:19
[Author emPact] How Tom Hubler is Making His Author emPact
Did you know that 99.9% of businesses across the US are family businesses. Corporations tend to get the spotlight, but family businesses are the backbone of our country. Authors, you may be forming a family business too and n...
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40:23
12.4 The Book Release vs. Book Launch Debate: The Difference and the Value
Ready, set, launch! That’s a phrase that builds momentum. It’s a phrase that indicates that the countdown is on. You prepare, you get ready, then you run. Launching… book launching included… is much like that. Release on the other ...
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16:30
12.3 Self-Publishing Printing Options and Breaking Through to a Book in Hand
You're on the self-publishing journey, but what does that mean for printing? What options exist? And what is the difference between print-on-demand and offset printing; IngramSpark and Amazon's KDP? In the self-publishing space, this is very co...
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29:06
12.2 Strengthening Your Book's Self-Publishing Foundation from the Roots
For a book to thrive, groundwork must be laid beforehand. Just like a plant needs a solid foundation to stand strong, self-publishing an amazing book requires more than just its content. It becomes an extension of you, reflecting your thoughts,...
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20:30
12.1 Self-Publishing Essential Must Haves to Stand Out and Emerge Successfully
🌱A book starts with a thought. 🌱You have something that the world needs and you’ve yet to find out there. You have a message that you need to share. You have an itch to get out something you’ve found to be a solution to a problem of man...
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24:43
11.6 Inbound Marketing Tools to Use to Attract Your Target Readers
If you build it, they will come. We know that’s true from the movie Field of Dreams. But I believe that if you give value, they will come too. The world of inbound marketing is about value and trust. ⇢ When y...
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17:22
[Author emPact] How Mike Amato is Making His Author emPact
I bet if you sat down for only a minute and reflected, you could identify a turning point in your career. Something happened that changed everything for you. Maybe it was a personal experience or it could have been a professional one. Either wa...
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39:30
11.5 Create a Content Strategy that Offers Solutions to Readers’ Problems (And Works for You Too)
I met an author who was in the thick of churn. Y’all, she was cranking out content like a machine. But she was tired and I was tired hearing about all the movement she was doing… but getting little traction. Through a series of “why...
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19:23
11.4 Where Authors Should Share Content to Draw Readers and Clients
People have questions. You have answers. You know how to share those answers with the people who directly ask you. But how do you use your answers as an opportunity to pull new readers or clients to you? How can people who don’t know yo...
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14:54
[Author emPact] How Lisa Pinnock is Making Her Author emPact
When women come together, beautiful things happen. But when women come together and collectively share their stories, emPowering things happen. Lisa Pinnock and the ladies she’s collaborated with are living proof of it. She’s supported ...
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30:49
11.3 Answer Your Readers Questions and Become Their Solution
I don’t know about you, but I have enough problems. I don’t need any more. I am not in the business of looking for and investing in problems. Instead, I’m looking for and investing in solutions. ➩ Problems aren’t fun; solutions are!...
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17:52
11.2 What Are Your Readers Asking For? (And How Can Inbound Marketing Ensure You Are Their Answer?)
When I was a little kid, I was filled with questions. So much so, actually, that I remember my parents being frustrated one day in front of my grandma and she asked them how I was going to learn if I didn’t ask questions. Grandma may have been ...
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18:57
[Author emPact] How lisa wise is Making Her Author emPact
Stop looking for the change; become it. It’s become a thread in my life for probably over a decade now when I began writing Color Today Pretty. It’s been a cornerstone to how I see my perso...
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33:29
11.1 What is Inbound Marketing and Why Should Authors Care?
I don’t know about you, but when people start using words I haven’t a clue what they mean I shut down. Life is hectic enough; no need to add words to it that make no sense or lack context unless… they matter. Unless they are game-changi...
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15:26
10.7 Creating Visibility Requires a Plan and a Commitment to Stick to It
To sell books requires people to know about them. To ensure the right people know about them, you need to know who your target audience is and where they go for trusted info. Then, you need a plan to be seen as a trusted source so you can be vi...
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20:43
[Author emPact] How Shannon Carroll is Making Her Author emPact
I 100% believe that divine appointments happen daily, and my meeting Shannon Carroll is proof of it.✔️ We were both at the same writer's retreat.✔️ We had some overlapping connections.✔️ Our paths crossed one morning which began...
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39:54