[Author emPact] How Shannon Carroll is Making Her Author emPact

I 100% believe that divine appointments happen daily, and my meeting Shannon Carroll is proof of it.

✔️ We were both at the same writer's retreat.
✔️ We had some overlapping connections.
✔️ Our paths crossed one morning which began a conversation that would turn into not just amazing author connections but a deep friendship too.
✔️ And, on top of it all, a diagnosis I was newly navigating had similarities to what her husband had experienced and they wrote a book about it.

This connection was destined for emPact on so many levels from the very beginning however, it required an openness for learning, feedback and growth to bring it all together.

Shannon Carroll is the co-author of the beautiful book, One Thing Remains.  I’ve had the pleasure of reading her book, creating her marketing plan, conducting a VIP Day and more. And while we discuss the ins and outs of all of this on today’s episode, my hope is that you walk away realizing that we never know what the next moment offers. In her story, a next moment created a terrifying situation. And then, years later, a next moment created our friendship.

Here are some of my favorite highlights from this episode: 

• Learn how Shannon and I met, and how our lives became interwoven. This is a living, breathing example of how we are all just 1-2 degrees away from the people who need us most. (1:13)
• Shannon shares her family’s story and what it was like for her husband to unexpectedly become impacted by amnesia. (4:28)
• After experiencing such a traumatic occurrence, Shannon shares that her family has learned from it. (12:35)
• During a planning meeting with Shannon, I undercovered the emPact of “why.” We discuss how asking why questions led Shannon to re-evaluate her marketing efforts and the churn she was doing. (15:28)
• When working with Shannon, I noticed she was doing a lot but wasn’t sure if it was reaping the rewards. We discuss how emPact (and many times money) can be an indicator of if something is working. (19:06)
• Shannon shares some of her favorite take-aways working with the emPower PR Group and how it has positioned her for success. (25:22)

If you are a nonfiction author who is interested in a Marketing Plan VIP Day to help you, your book and your business grow, the emPower PR Group can help. Visit our website to learn more.

Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.

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