Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Closing the Media Gap with Measurement with Craig Benner
In Season 2, Episode 8 of the Digital and Dirt podcast, Ian Dallimore welcomes Craig Benner, Founder & CEO of Accretive Media. During this episode, Craig and Ian discuss the importance of measurement in OOH and how it may be the solution to closing the large gap between OOH consumption and advertiser spend. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
00:00 - 12:33 How Craig got Started
12:40 - 21:06 Accretive Outcome Analytics
21:22 - 23:20 How to have the 1-to-1 Convo
23:28 - 28:53 IOS14
28:54 - 33:34 How Measurement Leads to More spending
33:35 - 39:05 Realtime Optimization
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