Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Episodes
108 episodes
Katie Green - CMO, Little Saints
In Episode 4 of this season’s Digital and Dirt Podcast, Ian welcomes Katie Green, CMO at Little Saints, to discuss her transition from “Corporate America” and how finding her true authentic self impacts the company’s non-alcoholic and cocktails...
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Season 7
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Episode 4
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49:04
Courtney Redford - Digital Marketing Manager, Bridges Consumer Healthcare
In Episode 3 of this season’s Digital and Dirt Podcast, Ian welcomes Courtney Redford, Digital Marketing Manager at Bridges Consumer Healthcare, to discuss her company’s approach to influencer marketing developed based on her early days in digi...
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Season 7
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Episode 3
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49:14
Nicole McCormack - SVP & GM of Brand Solutions, TeamSnap
In this episode of the Digital and Dirt podcast, Ian welcomes Nicole McCormack, SVP and GM of Brand Solutions at TeamSnap, to discuss her journey into the world of youth sports and TeamSnap’s unique value proposition.Podcast Breakdow...
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Season 7
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Episode 2
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52:51
Tom Traylor - EVP Regional Manager, Lamar Advertising
In the Season 7 premiere of the Digital and Dirt Podcast, Ian Dallimore sits down with Tom Traylor, EVP Regional Manager at Lamar Advertising, to explore his remarkable 33+ year journey at Lamar, from his career beginnings and leadership style ...
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Season 7
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Episode 1
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52:38
Digital & Dirt Trailer
This special trailer features highlights from some of our past guests and loyal listeners sharing what the podcast means to them. It’s a brief look at what makes Digital & Dirt worth tuning in to.
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4:44
DNA of Modern Brands with Tina Sharkey
In the season 6 finale of the Digital and Dirt Podcast, Ian welcomes Tina Sharkey, Lecturer & Faculty Member at USC’s Iovine & Young Academy, Board Member at Havenly, HeyDay, PBS, and a global keynote speaker. During the episode, Tina d...
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Season 6
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Episode 15
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1:03:08
Reimagining Snacking Culture and Convenience with Brigette Wolf
In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Brigette Wolf, CMO of My/Mochi, to discuss innovation in the CPG category and how she brings a unique perspective to the My/Mochi brand by leveraging her experience in the bi...
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Season 6
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Episode 14
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46:54
MediaPost CPG Brand Insider Summit | Nashville, TN
In special episode of the Digital and Dirt podcast, Ian sits down with several of the brand marketers and leaders who spoke at the MediaPost CPG Brand Insider Summit earlier this month in Nashville. Podcast Breakdown00:0...
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Season 6
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Episode 13
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1:41:50
Winning Partnerships: Manna Hospitality Group and the Milwaukee Bucks with Gina Sisk
In Episode 12 of this season’s Digital and Dirt Podcast, Ian welcomes Gina Sisk, Media Director at Manna Hospitality Group, to discuss the company's supportive culture, how it adapts to changes in the media landscape, and its success in impleme...
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Season 6
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Episode 12
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55:14
Capitalizing on NIL: LSU's Winning Strategy with Taylor Jacobs
In Episode 11 of this season’s Digital and Dirt Podcast, Ian welcomes Taylor Jacobs, Associate AD of NIL & Strategic Initiatives at Louisiana State University.Podcast Breakdown:00:00 - 10:00 Meet Taylor Jacobs11:00 - ...
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Season 6
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Episode 11
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57:41
EARTHDAY.ORG's Vision for Sustainable Collaboration with Elizabeth Marks
In a special Episode 10 of this season's Digital and Dirt Podcast, Ian welcomes Elizabeth Marks, Business Partnerships Officer at EARTHDAY.ORG, to discuss the origins of the non-profit organization and its unwavering commitment to developing pr...
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Season 6
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Episode 10
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48:04
Beyond the Buzz: AI's Real-world Impact with Joanna Peña-Bickley
In Episode 9 of this season's Digital and Dirt Podcast, Ian is joined by Joanna Peña-Bickley, CEO of Vibes Ai, to discuss the impact of AI on society, dispel misconceptions, and emphasize the importance of human connection. Podcast...
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Season 6
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Episode 9
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1:00:51
MediaPost DOOH Insider Summit | Scottsdale AZ
In a special episode of the Digital and Dirt podcast, Ian sat down with several of the marketing and advertising leaders who spoke at the MediaPost DOOH Insider Summit, which took place this past March in Scottsdale. Podcast Breakd...
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Season 6
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Episode 8
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1:24:09
Partnerships, Vision, and an Award-Winning Culture with Brandon Landry
In Episode 7 of this season's Digital and Dirt Podcast, Ian sits down with Brandon Landry, the founder and innovative mind behind Walk On's Sports Bistreaux, Small Sliders, and Supper Club, for an in-depth discussion focused on the art of brand...
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Season 6
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Episode 7
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53:59
Digital Dominance & Inspiring Insights with Shingy
In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes David Shing, also known as the Digital Prophet, to discuss the role curiosity has played in driving his diverse interests and career path. Podcast Breakdown...
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Season 6
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Episode 6
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51:15
AI-Driven Music Discovery with Jon Vlassopulos
In Episode 5 of this season’s Digital and Dirt Podcast, Ian welcomes Jon Vlassopulos, CEO of Napster, to discuss the importance of re-establishing music's communal aspect, AI’s role in music curation, and the principles of Web 3.0.Po...
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Season 6
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Episode 5
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50:55
Diving Deep into Andie Swim’s Story with Melanie Travis
In Episode 4 of this season's Digital and Dirt Podcast, Ian welcomes Melanie Travis, Founder and CEO of Andie Swim, to discuss the brand's focus on inclusivity and empowerment. Melanie shares how the company overcame startup challenges and achi...
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Season 6
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Episode 4
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43:33
Understanding the Intersection of Community and Influence with Charles Ifegwu
In Episode 3 of this season’s Digital and Dirt Podcast, Ian welcomes Charles Ifegwu, Managing Director at The Fifth, to discuss the historical evolution of influence, building long-term communities, authenticity in influencer partnerships, and ...
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Season 6
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Episode 3
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53:32
Innovative Partnerships in Product Marketing with Jonelle Brown
In Episode 2 of this season's Digital and Dirt Podcast, Ian welcomes Jonelle Brown, Director of Global Franchise Planning & Studio Marketing at Paramount, for an engaging conversation on the intricacies of product development and the impact...
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Season 6
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Episode 2
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39:59
Breaking Barriers: Denise Shewmake's Career Journey at Lamar
In Episode 1 of this season's Digital and Dirt Podcast, Ian welcomes Denise Shewmake, EVP and Regional Manager at Lamar. To learn more check out Lamar's blog linked here -
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Season 6
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Episode 1
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45:27
Happy Holidays 2023!
In the season finale of Digital & Dirt Podcast's Season 5, Ian sits down with Lamar's Programmatic team members, Alex Marek and Faith Nettles, to reflect on the year and answer some holiday questions.Podcast Breakdown00:00 - ...
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Season 5
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Episode 17
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28:06
Empowering the Creator Economy with Adrienne Lahens
Join Ian in Episode 16 as he dives into the dynamic world of creator empowerment with Adrienne Lahens, Global Head of Operations at TikTok Creator Marketing Solutions. Explore the creation story of TikTok Creator Marketplace (TTCM) and how it's...
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Season 5
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Episode 16
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47:44
Beyond the Lens: Navigating the Social Media Landscape with Tulani Andre
In Episode 15 of this season’s Digital and Dirt Podcast, Ian welcomes Tulani Andre, Vice President of Social Media at National Geographic (Nat Geo) for a conversation covering the strategies she employs across various platforms to engage and in...
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Season 5
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Episode 15
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51:01
Game-Changing Advertising: The Power of Live Sports and Out of Home Impact with Robert Gottlieb
In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Robert Gottlieb, President of Marketing at FOX Sports. To Learn more about this episode, check out Lamar's blog linked here -
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Season 5
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Episode 14
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42:16
Billboards, Business, and Beyond: Lamar Advertising's Legacy with Charlie Lamar
In Episode 13 of this season's Digital and Dirt Podcast, Ian welcomes Charlie Lamar, Former General Counsel and Board Member for Lamar Advertising.Podcast Breakdown00:00 - 03:30 Meet Charlie Lamar03:30 - 05:30 Growing ...
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Season 5
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Episode 13
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51:17