Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
DNA of Modern Brands with Tina Sharkey
In the season 6 finale of the Digital and Dirt Podcast, Ian welcomes Tina Sharkey, Lecturer & Faculty Member at USC’s Iovine & Young Academy, Board Member at Havenly, HeyDay, PBS, and a global keynote speaker. During the episode, Tina discusses her vast experiences in digital media, branding, and technology, and how she has used brand strategies to shape the landscape of modern digital communities.
Podcast Breakdown
00:00-03:48 Meet Tina Sharkey
03:49-09:57 Career Beginnings and Digital Innovation
09:58-15:28 Scaling BabyCenter and Modern Branding
15:29-30:00 Role at USC's Iovine and Young Academy and Concept of 'Buycotting'
30:01-45:00 Gamification, Cultural Anthropology, and Technology's Role
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