Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Billboards, Business, and Beyond: Lamar Advertising's Legacy with Charlie Lamar
In Episode 13 of this season's Digital and Dirt Podcast, Ian welcomes Charlie Lamar, Former General Counsel and Board Member for Lamar Advertising.
Podcast Breakdown
00:00 - 03:30 Meet Charlie Lamar
03:30 - 05:30 Growing Up and Billboards
5:30 - 10:00 The story of Lamar
10:00 - 14:00 Lamar and the Mid-markets
14:00 - 25:00 Charlie Lamar's Beginnings in Lamar
25:00 - 30:00 Charlie Lamar and the company growing
30:00 - 36:00 Looking Back
36:00 - 44:00 Pivotal Points in Lamar History
44:00 - 49:00 Thoughts on the OOH Advertising Industry Now
49:00 - 51:00 Giving Back
.jpg)