Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Innovative Partnerships in Product Marketing with Jonelle Brown
In Episode 2 of this season's Digital and Dirt Podcast, Ian welcomes Jonelle Brown, Director of Global Franchise Planning & Studio Marketing at Paramount, for an engaging conversation on the intricacies of product development and the impact of social media on marketing.
Podcast Breakdown
00:00 - 01:50 Introduction
01:51 - 06:30 Journey to Success
06:31 - 12:20 Leadership Development
12:21 - 19:45 Franchise Planning at Paramount
19:46 - 25:55 Product Development Process
25:56 - 31:30 Social Media Impact
31:31 - 32:39 Conclusion
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