Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Capitalizing on NIL: LSU's Winning Strategy with Taylor Jacobs
In Episode 11 of this season’s Digital and Dirt Podcast, Ian welcomes Taylor Jacobs, Associate AD of NIL & Strategic Initiatives at Louisiana State University.
Podcast Breakdown:
00:00 - 10:00 Meet Taylor Jacobs
11:00 - 17:00 Moving from playing to working in Collegiate Sports
17:00 - 25:00 Transition to Baton Rouge
25:00 - 35:00 Ins and Outs of NIL
35:00 - 45:00 Compliance and NIL at LSU
45:00 - 57:00 Education and Businesses