Girl Means Business
Welcome to the Girl Means Business podcast, the ultimate destination for creative female entrepreneurs looking to elevate their small businesses to new heights! Join your host Kendra Swalls, a former teacher turned photographer and marketing expert, as she, and her guests, share invaluable insights and actionable strategies every week.
Whether you're just starting out or already on your entrepreneurial journey, this podcast is your go-to resource for inspiration, guidance, and practical tips. Kendra's laid-back and fun approach will make you feel like you're chatting with a close friend over a cup of coffee (or wine...no judgment here).
Get ready to dive into engaging conversations with successful female entrepreneurs, industry experts, and thought leaders who have mastered the art of building and growing businesses. They'll share their stories, triumphs, challenges, and insider secrets, giving you the tools you need to navigate your own entrepreneurial path.
From marketing hacks and social media strategies to productivity tips and personal development, the Girl Means Business podcast covers it all. Each episode is packed with actionable takeaways that you can implement right away, helping you level up your business game while having a blast along the way.
Join the growing community of fierce and fabulous female entrepreneurs who are taking the business world by storm. Tune in to the Girl Means Business podcast every week, and together, let's turn your dreams into reality!
Episodes
296 episodes
Are Your Emails Going to Spam? What Photographers Need to Know About Deliverability
Try FLODESK and save 25% - https://flodesk.com/c/GIRL50You can write great emails — but if they’re landing in spam, they’re not doing their job.In this episode of the Girl Means Business Podcast, we’re breaking...
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26:00
What Should Photographers Charge? A Realistic Guide to Pricing Your Sessions
How Much Should You Charge for Photography Sessions? A Simple, No-Stress Pricing GuidePricing your photography sessions can feel overwhelming, especially when everyone online seems to be charging something different. In this episo...
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27:06
Why Follow Trains Don’t Grow Your Business (Even If Your Follower Count Goes Up)
Follow trains feel productive.Your follower count goes up, your notifications blow up, and it looks like growth — but behind the scenes? They’re quietly wrecking your reach.In this episode, we’re talking about why foll...
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13:43
The Mini Session Marketing System That Actually Sells Out
Mini sessions don’t sell out because you posted more.They sell out because there’s a plan behind them.In this episode, I’m breaking down the mini session marketing system I’d use every single time if I wanted sessions to fi...
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16:43
Marketing Trends for Photographers in 2026
A new year brings new marketing trends — but not all of them are worth your time.In this episode of the Girl Means Business Podcast, I’m breaking down the most important marketing trends for photographers in 2026 — the sh...
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34:46
{REPLAY} How To Be More Visible In Your Photography Business
You spend your days helping clients look amazing in front of the camera — but when’s the last time YOU stepped into the spotlight?In this episode, we’re talking about why brand photos and showing up online are non-negotiable for...
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22:16
{REPLAY} SEO For Photographers with SaraDoesSEO
Want to get found by your dream clients without spending all day posting on social media? This week, I’m joined by SEO expert Sara Dunn of SaraDoesSEO to talk all things search engine optimization for photographers — and ...
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1:05:32
{REPLAY} Creative Lead Magnet Ideas for Photographers
Still rocking a What to Wear guide as your lead magnet? Friend, it’s time for an upgrade.In this episode of the Girl Means Business Podcast, I’m breaking down the biggest mistakes photographers are making with their lea...
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31:01
Pinterest Marketing for Photographers: A Beginner’s Guide with Expert Kelli Michelle Creative Co.
If you’ve ever wondered whether Pinterest could actually help your photography business grow… the answer is YES — and this week’s episode will show you exactly how.In this special interview, I’m joined by Kelli Michelle, Pinterest...
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43:00
Dear Tired Photographer… Take a Breath This Week
This week’s episode of the Girl Means Business Podcast is a little different — it’s your gentle Thanksgiving reminder to pause, breathe, and give yourself permission to rest.If you’ve been running on adrenaline throug...
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10:59
Decision Fatigue Is Real: How to Make It Easy for Photography Clients to Say Yes
Ever wonder why clients inquire and then ghost you? It might not be your pricing — it’s decision fatigue.In this episode of the Girl Means Business Podcast, we’re unpacking how too many choices (or too much confusion) c...
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27:37
Be the Photographer Everyone Talks About (for the Right Reasons)
You don’t need 10K followers to grow your photography business, you just need to be known in your community.In this episode of the Girl Means Business Podcast, we’re diving into The Local Celebrity Strategy — how...
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29:18
Your Biggest Photography Marketing Questions Answered
Feeling stuck trying to figure out how to stand out in a crowded market, raise your prices without losing clients, or if blogging is still relevant for you business? You’re not alone, and this week, we’re tackling those exact struggles.I...
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35:19
The TRUST Factor - How to Turn Fans Into Paying Photography Clients
Trust is the final - and most powerful - stage of the Know, Like, Trust journey.In this episode of the Girl Means Business Podcast, we’re diving into how to build unshakable trust with your photography clients so ...
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29:40
The LIKE Factor - How to Build Connection With Your Dream Clients
Think one post or email is enough to book a client? Think again.In this episode of the Girl Means Business Podcast, we’re diving into the “Like” stage of the Know, Like, Trust marketing framework — where real connection h...
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27:37
The KNOW Factor - How to Get Your Photography Business Seen
Visibility isn’t about going viral - it’s about being known by the right people.In this episode of the Girl Means Business Podcast, we’re kicking off the Know, Like, Trust series with a deep dive into the “Know” fact...
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29:11
Does Your Photography Brand Feel Vanilla?
Is your brand a little too… vanilla? In this episode of the Girl Means Business Podcast, we’re talking about how to infuse personality into your photography brand so it feels more like you and less like everyone else....
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21:47
The Comparison Trap: How Photographers Can Stay Confident in a Crowded Market
Feeling stuck in the comparison trap? You’re not alone. In a world where every scroll on Instagram shows another photographer’s “perfect” work, it’s easy to question your own skills and wonder how you’ll ever stand out.In this episode of...
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29:05
{Pt 4} Marketing For Photographer - 4 Week Challenge
Marketing your photography business doesn’t have to mean endless social media posts or feeling chained to your phone. What you really need is a system — a clear path that turns strangers into subscribers, and subscribers into paying clients. Th...
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26:28
{Pt3} Marketing for Photographers - 4 Week Challenge
Ever had a client inquire and then… crickets? You’re not alone. The truth is, most photography clients need multiple touchpoints before they’re ready to book — and if you’re not following up consistently, you’re leaving money (and dream session...
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26:24
{Pt 2} Marketing for Photographers - 4 Week Challenge
In Pt 2 of the Marketing For Photographer Challenge we are creating the lead magnet ideas that are going to help you build your email list from the ground up. In this episode we break down:- Why you need a lead magnet-...
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32:09
{Pt 1} Marketing for Photographers - 4 Week Challenge
It's officially my favorite time of year...Not only have we entered into the "-ber" months, but it's time for my Fall Marketing Challenge. In this 4-part series I will walk you through a simple (yes, it really is simple) mark...
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22:22
Grow Your Email List With Creative Lead Magnet Ideas
Still rocking a What to Wear guide as your lead magnet? Friend, it’s time for an upgrade.In this episode of the Girl Means Business Podcast, I’m breaking down the biggest mistakes photographers are making with their lea...
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28:59
What Photographers Can Learn from Taylor Swift’s Marketing Genius
Taylor Swift isn’t just breaking music records — she’s rewriting the marketing playbook. From sold-out tours to her jaw-dropping New Heights podcast debut, Taylor knows how to build connection, create hype, and keep fans coming back for more. A...
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28:05
SEO for Photographers: How to Book More Clients with Sara Dunn of SaraDoesSEO
Want to get found by your dream clients without spending all day posting on social media? This week, I’m joined by SEO expert Sara Dunn of SaraDoesSEO to talk all things search engine optimization for photographers — and ...
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1:00:59