End-of-Year Strategies Unveiled [EP:156]

Get Ready for the Rest of 2024: Planning, Marketing, and Preparing for the Holidays

In this episode, Jen and Todd discuss preparing for the remainder of 2024, focusing on business planning, holiday readiness, and marketing strategies.

They highlight the importance of understanding your yearly goals, leveraging pre-booking, maximizing retail opportunities, and effectively using social media to target client needs.

Additionally, they emphasize the necessity of self-care and the value of proper scheduling to avoid burnout during the holiday season.

Jen and Todd share practical tips and personal anecdotes to help listeners navigate the busy months ahead while maintaining a balanced and profitable business approach.

00:00 Welcome and Catching Up
00:22 Preparing for the Rest of 2024
01:29 Reflecting on Podcast Episodes
05:12 The Importance of Reading
07:08 Holiday Planning and Preparation
11:14 Effective Marketing Strategies
14:47 Client-Centric Social Media Marketing
19:11 Creating Desire in the Hair World
19:28 Lifting Spirits During the Holidays
19:42 The Power of Pampering
20:02 Client Experience and Social Media
22:14 The Importance of Pre-Booking
25:23 Retail Strategies for the Holidays
35:48 Balancing Service and Self-Care
37:05 Final Thoughts and Reflections

Books mentioned in this episode:
"It's All About the Guest"
"Unreasonable Hospitality"

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