Smoke Signal, A Public Relations Podcast
Smoke Signal is Australia's first podcast dedicated to sharing news and views from Australia’s public relations and communication sector. Each episode features a conversation with industry professionals, educators and influencers on the themes, trends and issues shaping Australia's PR landscape. Smoke Signal is hosted by Paul Cheal - an experienced financial and corporate communications leader with over 20 years’ experience working with Australian and global brands to build and protect their reputation.
Episodes
45 episodes
A Public Relations Podcast: Smoke Signal - Measurement Month with Mark Weiner: Begin Simply, Simply Begin
It is PR Measurement Month! This year, we speak renowned measurement leader and author Mark Weiner. Here’s a bit about Mark to set the scene: His latest book
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Season 4
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Episode 45
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39:59
A Public Relations Podcast: Smoke Signal - Communicating your ESG narrative
In this episode I am joined by Dan Wilcock, Sustainability and Governance Manager for the UN Global Compact Network Australia.The UN Global Compact Network may be the biggest movement you hav...
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Season 4
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Episode 44
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24:38
A Public Relations Podcast: Smoke Signal - The Rise and Rise of Martech
In this episode of Smoke Signal, I am joined by Scott Brinker, a.k.a Chief Martech, author of the Marketing...
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Season 4
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Episode 43
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23:52
A Public Relations Podcast: Smoke Signal - The tech-revolution in PR
PR Futurist Stuart Bruce features in this episode of Smoke Signal Podcast, sharing his insight on how tech is impacting the practice of public relations.Regardless of what you call it -
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Season 4
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Episode 42
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30:40
A Public Relations Podcast: Smoke Signal - AI in PR
It is only February and it almost feels like we can already call it – 2023 will be the year of AI.It has been impossible not to get caught up in the ChatGPT tsunami that has made headlines, swamped social media feeds and seemingly repla...
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Season 4
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Episode 41
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44:22
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A Public Relations Podcast: Smoke Signal - On the frontlines in Ukraine: Communicating under the fog of war
Most PR practitioners are used to managing issues. In fact, many thrive most when they are in the midst of a major crisis. But what about war? That is the situation that has faced Julia Petryk, Head of PR at MacPaw, since Russia invaded Ukraine...
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Season 3
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Episode 40
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47:38
A Public Relations Podcast: Smoke Signal - Measurement Month with Katie Paine: Using data to find the 'aha' moments
It is November so that means one thing – it is AMEC Measurement Month. In conjunction with The Public Relations Institute of Australia this episode features an in-depth discussion with measurement pioneer,
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Season 3
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Episode 39
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41:26
A Public Relations Podcast: Smoke Signal Episode 38 - It is time to call BS: spin has no place in being green
In this episode of Smoke Signal I continue to take a deep dive into climate communications. I am joined by Belinda Noble, who is President and Founder of Comms Declare – an Australian coalition across the...
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Season 3
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Episode 38
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20:25
A Public Relations Podcast - Smoke Signal Episode 37 - PR & the climate crisis
In this episode we are tackling the climate crisis. We are six months on from COP26, where the outcome didn’t match the hype. Australia’s State of the Environment report has just been released and generated world headlines for the g...
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Season 3
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Episode 37
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40:57
A Public Relations Podcast: Smoke Signal Episode 36 - It is World PR Day!
July 16 is World PR Day – a day dedicated to recognising and celebrating public relations and communication. Yes even PR needs PR.I am joined by one of the committee members responsible for organ...
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Season 3
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Episode 36
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22:24
A Public Relations Podcast: Smoke Signal Episode 35 - PR, CommTech and the future of the PRIA
Shane Allison and I always enjoy a robust discussion and in this episode we dive into two areas that we are both passionate about – the role of professional industry associations and the uptake of CommTech across the PR sector.It is jus...
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Season 3
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Episode 35
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36:00
A Public Relations Podcast: Smoke Signal Episode 34 - In search of the world's best corporate reputation
At its core public relations is reputation management. Building, protecting and repairing brand reputations is what we do. Research shows that organisations with better reputations outperform their peers, better attract and retain talent, inspi...
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Season 3
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Episode 34
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35:32
A Public Relations Podcast: Smoke Signal Episode 33: Communicating the COVID-19 vax rollout: one year on
It has been the communication story that has dominated the past 12 months – getting Australians vaccinated.Last month, we marked one year since the COVID-19 vaccination roll out started in Australia. While our vaccination rates are now ...
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Season 3
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Episode 33
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26:14
A Public Relations Podcast: Smoke Signal Episode 32 - Journalism, Media, and Technology Trends and Predictions 2022
PR and journalism have a long and deep symbiotic relationship. So in this first episode of Smoke Signal for 2022 I thought it timely to take a deep dive into the current state of journalism and predictions on how the media industry will continu...
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Season 3
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Episode 32
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33:45
A Public Relations Podcast: Smoke Signal Episode 31 - A window of opportunity: The future of corporate communications with Geren Raywood
The global pandemic has fundamentally reshaped the communication profession, with communications becoming more materially important to the C-suite than ever before. So, as we look ahead to 2022, what does this mean for the role of corporate com...
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Season 3
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Episode 31
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44:50
A Public Relations Podcast: Smoke Signal Episode 30 - Measurement Month: A golden age for PR M&E with Professor Tom Watson
In this episode I speak with Tom Watson who is both an academic, currently emeritus professor in the Faculty of Media & Communication at Bournemouth University in England, and an esteemed author, writing about measurement and evaluation of ...
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Season 3
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Episode 30
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28:44
A Public Relations Podcast: Smoke Signal Episode 29 - Measurement Month: Working Backwards with Allison Spray – H+K Strategies
November is Global Measurement Month, and in association with the Public Relations Institute of Australia, this month Smoke Signal Podcast will
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Season 2
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Episode 29
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28:29
A Public Relations Podcast: Smoke Signal Episode 28 - Measurement Month: Proving & Improving Communications with Dr Glenn O’Neil
November is Global Measurement Month, and in association with the Public Relations Institute of Australia, this month Smoke Signal Podcast will feature a series of episodes with global leaders in PR measur...
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Season 3
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Episode 28
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34:31
A Public Relations Podcast: Smoke Signal Episode 27 – The Impact of COVID-19 on PR and Communication
At the start of the global pandemic as the world was turned upside down I put a hold on this podcast. So for the first episode back I thought it only right to look at how COVID-19 has impacted the world of PR and communications. St...
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Season 3
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Episode 27
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33:19
A Public Relations Podcast: Smoke Signal Episode 26 - A deep dive into PR measurement and evaluation with global expert, Jim Macnamara
Measurement, Evaluation and Learning is how we should be reframing the discussion around metrics in public communication according Jim Macnamara, in a special Measurement Month episode of PR podcast Smoke Signal.Jim Macnamara is a Disti...
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Season 2
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Episode 26
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40:18
A Public Relations Podcast: Smoke Signal Episode 25 – Summer PR Reading List
In the final episode of Smoke Signal for 2019 I share a summer reading list for PR practitioners, speaking to a number of practitioners who have recently – or will soon – become published authors.Book:
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Season 2
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Episode 25
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1:08:52
A Public Relations Podcast: Smoke Signal Episode 24 – Measurement and evaluation = strategic communication
This month, in partnership with the Public Relations Institute of Australia, we mark Global PR Measurement Month by speaking with adjunct professor, lecturer, researcher, presenter – Fraser Likely – from his hometown in Ottawa Canada.Ha...
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Season 2
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Episode 24
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58:09
A Public Relations Podcast: Smoke Signal Episode 23 - Mental health and wellbeing in PR: What the research tells us
In the final episode of this special Smoke Signal series on mental health and wellbeing in the PR sector, Sophie Holland shares the latest research and insight coming out of the UK.Sophie heads up the mental health research team at UK-ba...
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Season 2
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Episode 23
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29:44
A Public Relations Podcast: Smoke Signal Episode 22 - Mental Health and Wellbeing in PR: Setting minimum standards
We all have mental health – it is not a thing that only a few people have. It is both good and bad, it’s on a spectrum, everyone will have good days and bad days and we will all be touched by it. And the fact that we are all touched by it, ...
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Season 2
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Episode 22
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42:50
A Public Relations Podcast: Smoke Signal Episode 21 - Mental health and wellbeing in PR: Why workplaces are so important
For the past six years I have had the privilege of working closely with the Margo Lydon, CEO of Superfriend – a not for profit workplace mental health and wellbeing organisation that was established by the Superannuation industry.Margo ...
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Season 2
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Episode 21
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31:31
