Strategic Playbook for Sports Business: From Groundwork to Growth | Ep 55 Artwork

Paradigm Playbook

Welcome to Paradigm Playbook—the one company dedicated to teaching you the practices and habits of successful sports businesses. We aim to help motivated entrepreneurs merge their passion for sports with the mission of optimizing their business.

All Episodes

Paradigm Playbook

Strategic Playbook for Sports Business: From Groundwork to Growth | Ep 55

November 15, 2023 • Steve Cook and Dave Kozak • Season 1 • Episode 55

In this comprehensive episode of "Paradigm Playbook," hosts Dave Kozak and Steve Cook offer an in-depth exploration of marketing and business strategies for sports entrepreneurs. Drawing from their interview with Christie Copeland, a seasoned consultant with backgrounds in the auto industry and gym ownership, they cover a wide range of topics crucial for business success.

Key takeaways include:

- The transformative role of business hours in sports facilities and the seriousness in business approach.
- Transitioning from hands-on roles to business development.
- Lessons from Christie Copeland's experiences in the sports and auto industries.
- Utilizing analytics and data for business growth.
- Effective marketing techniques, starting simple and evolving in complexity.
- The power of an annualized marketing calendar and setting realistic goals.
- The impact of the StoryBrand model and maintaining successful marketing strategies.
- The importance of building a contact list, lead conversion, and using scorecard systems.
- Emphasizing systematic approaches in marketing.
- Understanding the dynamics of attraction, conversion, retention, and optimization in business.
- Leveraging automation for scaling marketing efforts.
- Real-world examples of successful strategies in different business contexts.

This episode is a must-listen for sports business entrepreneurs seeking practical, actionable advice and strategies to elevate their ventures.

Subscribe to Paradigm Playbook today!