#MediaSnack Meets: Andrew Susman, Co-Founder + COO The Institute for Advertising Ethics Artwork

#MediaSnack Podcast

Welcome to ID Comms #MediaSnack, a weekly series looking at the big trends and issues in the global media industry. Our aim is to help ambitious advertisers navigate the complexities of the changing media landscape. Each week we will give you a tasty, bite size tour of some of the most interesting stories, letting you know just what you need to know and providing our expert perspective where we can. We’ll also give you some of the inside gossip, word on the street and the upcoming things we see will be the big stories for the week ahead. Please subscribe to be updated with new content and leave your questions, we will respond to them in future episodes. ID Comms #MediaSnack - Get your fill each Friday, in just enough time it takes to eat a sandwich. Enjoy! About ID Comms:ID Comms is the award-winning growth consultancy specializing in media and advertising. Founded in 2009, ID Comms is a trusted media partner to the world's leading advertisers, helping them to navigate the complexities of the changing media landscape.Media is a very powerful lever for growth for brands, but the landscape is complicated, cluttered and confusing. Making sense of this and knowing what to focus on is a challenge for marketers.It comes down to having the right knowledge to make decisions with confidence and the right controls to implement them, and that's what we do.We provide clarity in this complex landscape by empowering our clients with the knowledge they need to take the right decisions and we provide the data and tools to give them more control over their media performance.Find more at www.idcomms.com

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#MediaSnack Podcast

#MediaSnack Meets: Andrew Susman, Co-Founder + COO The Institute for Advertising Ethics

October 21, 2022 • ID Comms

My guest for this special, extended edition of #MediaSnack Meets episode is Andrew Susman, Co-Founder and COO of The Institute for Advertising Ethics.

I ask Andrew our usual questions about his role and his view on the industry's successes and challenges, and then we spend a few minute talking about Andrew's great work in advertising ethics.

You can learn more about The Institute of Advertising Ethics here: https://www.iaethics.org/

Get certified as an Ethical Advertising Executive here: https://www.iaethics.org/get-certified

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#MediaSnack Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Because the best are short of time, our guests answer only 6 questions in 20 minutes

We get to learn what is behind their success, what it takes to make change in the industry and what the rest of us can learn from that experience.

We ask:
1. What do you do, and what you are most proud of?
2. What is the best thing about working in media?
3. What do you think is the biggest challenge for the industry right now?
4. What is your favorite piece of business/leadership advice?
5. What is your passion outside of media?
6. Your hopes for the year ahead?

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