Episode 233: The In-Housing Special Artwork

#MediaSnack Podcast

Welcome to ID Comms #MediaSnack, a weekly series looking at the big trends and issues in the global media industry. Our aim is to help ambitious advertisers navigate the complexities of the changing media landscape. Each week we will give you a tasty, bite size tour of some of the most interesting stories, letting you know just what you need to know and providing our expert perspective where we can. We’ll also give you some of the inside gossip, word on the street and the upcoming things we see will be the big stories for the week ahead. Please subscribe to be updated with new content and leave your questions, we will respond to them in future episodes. ID Comms #MediaSnack - Get your fill each Friday, in just enough time it takes to eat a sandwich. Enjoy! About ID Comms:ID Comms is the award-winning growth consultancy specializing in media and advertising. Founded in 2009, ID Comms is a trusted media partner to the world's leading advertisers, helping them to navigate the complexities of the changing media landscape.Media is a very powerful lever for growth for brands, but the landscape is complicated, cluttered and confusing. Making sense of this and knowing what to focus on is a challenge for marketers.It comes down to having the right knowledge to make decisions with confidence and the right controls to implement them, and that's what we do.We provide clarity in this complex landscape by empowering our clients with the knowledge they need to take the right decisions and we provide the data and tools to give them more control over their media performance.Find more at www.idcomms.com

All Episodes

#MediaSnack Podcast

Episode 233: The In-Housing Special

May 26, 2023 • ID Comms

Catch the audio from our LIVE discussion with leading industry figures on the current state of in-housing. Find out:

- who is in-housing?
- what scope are brands mostly in-housing?
- what works well and what has failed?
- are marketers satisfied with their in-housing progress?
- is it saving money or costing more?
- how do you measure the success of an in-house operation?

We also heard insights from ANA exec's Bill Duggan and Greg Wright about the recent report on in-housing by the Association of National Advertisers.

#MediaSnack LIVE is hosted monthly on LinkedIn Audio. We gather the best and brightest from media and advertising to talk about the latest trends and topics, with the goal of working together toward Better Media for Brands We Love.

Be sure to follow us on LinkedIn for info on upcoming shows.