I'm Kelsey. I own a retail florist from a small town in the Midwest and have 2 kids, 1 husband and a partridge in a pear tree. (Just kidding, I'm allergic to pet dander).  I opened my brick and mortar shop with a prayer and some hand-me-down tools in 2011.

I had a business degree and a half-case of Ramen noodles. But by golly, we are florists. We are do-ers, we are creators... I mean, who else can make a standing spray out of a stick of gum and a dandelion? So I worked, and I failed, and I learned, and I grew.

I love designing, but as I've grown my retail business quickly realized that we need to know how to do all that business-y stuff too! My consulting business, Petals & Profits, was born out of a desire to help florists like you (and me!) take control of your time and your business by providing education, sales-converting content, and support. This podcast is for you, my fellow retail florist, as a resource and community helper.