Goodbye solution selling, hello sales detective Artwork

3 Second Selling

The biggest battle anyone with a sales and marketing message faces today is for the time and attention of their audience. It has never been easier to reach large numbers of people with our marketing and messaging, and never more difficult to actually connect with them. On top of that, research shows 93% of what people think of us, our ideas, our messages, our products, etc., is determined in the first 3 seconds of an engagement or interaction. We'll show you how to make the most of that precious time to cut through the clutter and quickly create emotional connections that earn someone’s time and attention.

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3 Second Selling

Goodbye solution selling, hello sales detective

June 02, 2023 • David Gee

Are you a product peddler, or a sales detective? Today the highest performing sales people aren't engaged in solution selling. And they're certainly not spewing out features and specs. They're actively engaged in problem finding.

Join 3 Second Selling author and host David Gee as he is joined by serial technologist, inventor and sales leader Lief Larson. They will discuss how today's cluttered sales and marketing landscape requires curiosity, more listening than speaking, the ability to ask precise, strategic questions at the right time, and other forms of emotional intelligence.

This method takes prospects through a discovery process and helps uncover pain points they might not even have been aware of.

It also lowers sales resistance, gets you to yes quicker and easier, and elevates the status of the sales person.

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David Gee

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