3 Second Selling
The biggest battle anyone with a sales and marketing message faces today is for the time and attention of their audience. It has never been easier to reach large numbers of people with our marketing and messaging, and never more difficult to actually connect with them. On top of that, research shows 93% of what people think of us, our ideas, our messages, our products, etc., is determined in the first 3 seconds of an engagement or interaction. We'll show you how to make the most of that precious time to cut through the clutter and quickly create emotional connections that earn someone’s time and attention.
Podcasting since 2022 • 15 episodes
3 Second Selling
Latest Episodes
Goodbye solution selling, hello sales detective
Are you a product peddler, or a sales detective? Today the highest performing sales people aren't engaged in solution selling. And they're certainly not spewing out features and specs. They're actively engaged in problem finding. J...
•
20:33
Michael Jordan and 3 Second Selling
Research shows that top producing salespeople talk about their products and services and features and specs 63% less than the average sales person. Features and specs don’t win the day. You can’t reason your way to a sale. Tha...
•
8:31
The Imaginary Competitor
Competition, for the most part, is a healthy thing. In fact, it is essential,because it leads to innovation.Competition is also an enemy of complacency. If you are constantly and consistently trying to build a better pr...
•
8:35
Are you appealing to the "right" brain with your sales and marketing?
Why in most sales and marketing interactions are we trying to inundate the left brains of our audience with features and benefits when it's our right brains that is doing the buying? Reasons lead to conclusions and emotions l...
•
11:17
