Take 5 With Cleanfax – an ISSA Podcast
Take 5 With Cleanfax is a video and podcast program from ISSA specifically for the contract carpet and floor cleaning and disaster restoration industries. The series focuses on management and marketing topics, technical tips, emerging news and more, all in five minute segments for busy business owners, managers, and technicians. Want to be a guest on the show? Connect with Jeff Cross, Cleanfax Media Director, at jeffcross@issa.com.
Episodes
46 episodes
Maximize Your Marketing ROI: Tap Into the Power of PPC and PPL
Listen and see what advertising strategies you could be missing out on to gain new business.
•
6:14
Mastering the Art of Price Renewal: Strategies for Navigating Tough Conversations
Listen to business coach Jeff Carmon outline how to deal with clients when it is time to raise your prices.
•
10:45
Avoid Getting Burned By 'The Check Is In the Mail' Client
Listen to Steve Toburen describe strategies to get paid on time each and every time you complete a job.
•
6:52
How to Handle the 'I Won't Be There' Client
Listen to the strategies Steve Toburen shares on how to handle this situation.
•
5:54
In Memoriam: John Sales Leaves a Lasting Legacy
Listen to Samuel Sales talk about his father's passion for the carpet cleaning industry and how he will be missed.
•
4:40
AI Unleashed! The Broader Applications for Cleaning and Restoration
Listen to Dean Mercado and Jeff Cross discuss ways to use AI beyond generative text.
•
5:44
Surcharges: A Smart Move or a Customer Turnoff?
Listen to business strategies aimed to help you keep your valuable customers.
•
6:36
From Planning to Execution: The Violand Executive Summit Experience
Listen to Chuck Violand explain the history and impact of his annual event.
•
5:15
No Spam Zone: How to Strategically Use Email Marketing to Land Valuable Clients
Listen and learn how to get real results from your email marketing efforts.
•
7:38
Podcasting With Purpose: How to Stand Out in Your Local Market
Learn how you can tap into the power of podcasting to target customers locally.
•
7:44
The Crucial Role of Accountability in Cleaning and Restoration
In this episode of Take 5 With Cleanfax, Phillip Rosebrook with Partner Business Mentors outlines how important accountability is to success and company growth.Being accountable for our actions is important, as it can foster trust, tran...
•
5:27
The Untapped Strategic Advantage of Google Business Profiles For Cleaning and Restoration Companies
Google Business Profiles serve as a vital tool for companies seeking to expand their customer base and enhance profitability. By providing a comprehensive online presence, including business information, reviews, photos, and location details, G...
•
2:55
How Cleaning and Restoration Companies Can Tap Into the Power of Video Marketing
As a cleaning or restoration business owner, what type of marketing strategies do you use? Most likely the traditional methods, all aimed and focused on getting referrals. Have you considered the power of video? In this episode of Take 5 With C...
•
5:46
How AI Chat Bots are Reshaping the Cleaning and Restoration Industries
As we start to see a rapid increase in the use of Artificial Intelligence, or AI, many wonder how to onboard and maximize it to help with various company management tasks. One way AI is becoming useful is by responding to telephone inquiries wi...
•
6:47
Should Your Workers 'Fly Solo'?
Should technicians work alone, or should you send them out in pairs? Is a lead tech combined with a helper, with the added costs, a solid financial decision? In this episode of Take 5 With Cleanfax, Steve Toburen, director of training of Jon-Do...
•
6:35
Is She Real? Or Is She ... AI?
Artificial intelligence (AI) has been around for some time, but recently many have noticed it is gaining traction and momentum when it comes to creating content beyond text or marketing copy. In this episode of Take 5 With Cleanfax, Frankie Fih...
•
5:22
How to Use AI to Land Cleaning and Restoration Jobs
Artificial intelligence is impacting how we do business, and especially with marketing. Websites need content, and SEO demands keywords partnered with quality messaging. AI is a way to do that. In this episode of Take 5 With Cleanfax, Frankie F...
•
6:15
How Small Businesses Can Effectively Leverage Social Media Platforms
John Clendenning is the CEO and founder of Carpet Cleaner Marketing Masters. He knows what it takes to effectively leverage social media platforms, and with the array of options available...
•
6:00
Bathroom Etiquette 101: When a Tech NEEDS to Use a Client's Restroom
What happens when your technician is working in a home and just ... has to go? You know, to the restroom. Does he just "hold it" or ask to use the customer's restroom? This episode of Take 5 With Cleanfax digs into this important, always seriou...
•
5:15
Unleash the Full Potential of Your Cleaning or Restoration Mobile Website
In today's fast-paced digital landscape, an effective mobile website has become a cornerstone of success for cleaning and restoration companies. That is a simple fact. Ensuring that your website is optimized for mobile users is no longer option...
•
7:01
The Insidious Danger of 'Displacement Activities'
Have you found that non-important activities sometimes get in the way of doing what you consider your essential business tasks? Steve Toburen, the founder of Home Front Success, has called this issue an "insidious danger of displacement a...
•
4:48
Website Conversion Fundamentals for Cleaning and Restoration Companies
Building a pretty website and hoping customers will stumble across it and do business with you isn't a strategy. In this episode of Take 5 with Cleanfax, learn what your website must have in ord...
•
5:14
Sharpen Your Focus: The Commercial Restoration Opportunity
Most restoration contractors focus on the residential segment when offering disaster restoration services. But there is an opportunity in the commercial market. Getting started and what you need to know to make this a profitable venture is spot...
•
4:36
Industry Exclusive: RIA President Katie Smith on RIA Now and in the Future
ISSA/Cleanfax Media Director Jeff Cross discusses with RIA President Katie Smith the state of the industry from the perspective of the RIA. Smith reports on the 2023 RIA International Restoration Convention & Industry Expo in Orlando, why R...
•
3:51