Amazon Vendor | How You Can Manage Net PPM Proactively

In this episode of Marketplace Masters, host Paul Sonneveld dives deep into the intricacies of managing net pure profit margin (net PPM) on Amazon. Joined by special guest Sarah Sweet, founder of Unicorn Orange, they explore essential strategies for Amazon vendors to enhance profitability.

Sarah delves into the net pure profit margin (net PPM) concept and its significance for Amazon vendors, emphasizing the need to grasp average selling price, cost price, and trading terms. She provided insights on benchmarking net PPM across various categories and discussed effective strategies for enhancing it, such as negotiating cost prices, diversifying catalogues, and aligning promotional calendars. 

Additionally, we explore the impact of advertising, pricing strategies, and exclusive products on profitability, while offering tips on leveraging Amazon's tools and resources during terms negotiations.