Digging Into the Pet Industry™

Welcome to Digging Into the Pet Industry™ Podcast helping you navigate and learn about the $150+ Billion Dollar Pet Industry! Brought to you by American Pet Professionals® (APP) – the only organization that caters to all pet professionals – helping pet entrepreneurs unite and grow their businesses since 2009. This is the podcast where we dig in with Pet Entrepreneurs every week to know what works for their pet businesses and what can work for your business too. Tune in to hear ideas, know-how, simple step-by-step strategies, and even some thought-provoking marketing concepts that you can apply to your own business. Prepare to be inspired and take action to grow your pet business! Hosted by Nancy Hassel, the founder and President of American Pet Professionals® who has over 20 years in the industry and even more in media! Nancy has been speaking and educating pet professionals at industry events since 2008.

Host

Nancy Hassel

Nancy Hassel is the founder and President of American Pet Professionals®, (APP), an award-winning business networking, educational and multimedia organization for the pet industry since 2009. Leading over 150+ in-person educational networking events, seminars, and has hosted hundreds of online networking and educational webinars for pet professionals. Nancy has planned, promoted, organized, hosted & co-hosted over 1,000 pet events in the last 10+ years. Nancy worked as PR expert for over 14 years with pet companies in many aspects of PR and co-hosted a B2B trade show, NYC Re-Tails & Sales Pet Expo, yearly since 2014. A speaker at pet industry conferences for a decade+, a columnist for pet magazines and a TV producer for 10+ years. Nancy created a Responsible Dog Ownership program teaching 2,500 pet parents in 5 years. Awarded 2018 Women of Influence by Pet Age Magazine and APP was voted Best Networking org. 3 years in a row.

https://www.linkedin.com/in/nancyhassel/