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Digging Into the Pet Industry™
Welcome to Digging Into the Pet Industry™ Podcast helping you navigate and learn about the $150+ Billion Dollar Pet Industry! Brought to you by American Pet Professionals® (APP) – the only organization that caters to all pet professionals – helping pet entrepreneurs unite and grow their businesses since 2009. This is the podcast where we dig in with Pet Entrepreneurs every week to know what works for their pet businesses and what can work for your business too. Tune in to hear ideas, know-how, simple step-by-step strategies, and even some thought-provoking marketing concepts that you can apply to your own business. Prepare to be inspired and take action to grow your pet business! Hosted by Nancy Hassel, the founder and President of American Pet Professionals® who has over 20 years in the industry and even more in media! Nancy has been speaking and educating pet professionals at industry events since 2008.
Episodes
82 episodes
#82 Meet Ina Jones, President of Ava's Pet Palace! - Digging Into the Pet Industry
Featured Guest: Ina Jones, President of Ava’s Pet Palace and APP MemberAbout Ina Jones and Ava’s Pet Palace:In this heartwarming episode of Digging Into the Pet Industry, we talk with Ina Jones, the President o...
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31:00
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#81 Zero to 50 Locations - Woofie's! Digging Into the Pet Industry
Featured Guest: Amy Addington, Co-founder and President of Woofie’s Pet Ventures, an Authority Brands Company, and APP MemberAbout Amy Addington and Woofie’s: In this episode of Digging Into the Pet Industry, we si...
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32:49
#80 Pilots to the Rescue! Digging Into the Pet Industry Episode
Featured Guest: Michael Schneider, Top Dog of Pilots To The Rescue and APP MemberAbout Michael Schneider and Pilots To The Rescue: In this powerful episode of Digging Into the Pet Industry, we highlight the incredi...
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37:29
#79 Hemp for Pets? Learn from Billy Hatzichristos of Native Ceuticals
Featured Guest: Billy Hatzichristos, Founder and CEO of Native Ceuticals (Long Island Hemp) and APP MemberAbout Billy Hatzichristos and Native Ceuticals: In this episode, we welcome Billy Hatzichristos, the visionary behind...
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28:58
#78 Are You Consuming Content or Creating it for Your Pet Business?
Host: Nancy Hassel, Founder and President of American Pet ProfessionalsAbout This Episode: In this solo episode, Nancy Hassel dives into a critical question for anyone in the pet industry: Are you creating content, or just ...
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14:50
#77 Are you being Demure Promoting Your Pet Business?
Host: Nancy Hassel, Founder of American Pet ProfessionalsAbout This Episode: In this solo episode, Nancy Hassel tackles the trending topic of being demure on TikTok and other social media platforms. While the trend may ...
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11:33
#76: Consistency is Key, but sometimes life gets in the way.
Host: Nancy Hassel, Founder of American Pet ProfessionalsAbout This Episode: In this special solo episode, Nancy Hassel opens up about the realities of life and how sometimes, despite our best efforts, it can get in the way...
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8:13
#75: What It Took to Craft a Revolutionary Dog Crate with Zel Crampton of Diggs
Featured Guest: Zel Crampton, CEO and Founder of Diggs and APP MemberAbout Zel Crampton and Diggs: Zel Crampton is the visionary behind Diggs, a brand that revolutionizes dog products by challenging the status quo and redef...
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Season 3
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Episode 75
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30:52
#74: NASCAR Racing and Rescue Dogs With Laurren Darr & Zachary Tinkle of Left Paw Press
Featured Guests: Laurren Darr, Founder of Left Paw Press, and Zachary Tinkle, Professional NASCAR Driver and Founder of the Zachary Tinkle FoundationAbout Laurren Darr and Zachary Tinkle: APP Member: Laurren Darr, a prolifi...
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Season 3
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Episode 74
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31:31
#73: Proven Business Tips From 32 Years in the Pet Grooming Industry With Claudia Cesarotti
Featured Guest: Claudia Cesarotti, Founder of Your Copywriting Solution and APP Member!About Claudia Cesarotti: With 30 years of experience in the pet industry, Claudia Cesarotti has excelled in grooming and running her own...
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Season 3
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Episode 73
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47:29
#72: Sustainable Omega 3’s for Pets From… Algae? With Deena Sisitsky and Tazz Latifi of ZypZyme Omega
Featured Guests: Deena Sisitsky and Tazz Latifi of ZipZyme Omega and APP Members!About ZipZyme Omega: ZipZyme Omega introduces a groundbreaking approach to pet nutrition with the world's first and only fresh, unextracte...
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Season 3
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Episode 72
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45:09
#71: Unleashing the Benefits of Turmeric for Dogs With Gay Jensen of Kangaroo Dogs
Featured Guest: Gay Jensen, Founder of Kangaroo Dogs and APP MemberAbout Kangaroo Dogs: Founded in 2016 by Gay Jensen, Kangaroo Dogs is dedicated to enhancing the health and happiness of dogs. Gay's entrepreneurial journey ...
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Season 3
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Episode 71
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42:47
#70: Bringing Chic, Stylish & Eco-Friendly Pet Travel Products to Market With Ann Greenberg of A Pet with Paws
How do you bring a comfortable pet travel carrier to market that not only has the feel of a designer handbag but is also environmentally sustainable? In this episode, Ann Greenberg of A Pet with Paws joins us to tell the story of how she ...
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Season 2
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Episode 70
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37:28
#69: Hosting Pet Friendly Events With Dawn Vandaveer of Pet Friendly Fun
Planning a pet-friendly event for your city or local area? In this episode, Dawn Vandaveer of Pet Friendly Fun shares with us her tips on what to plan for when hosting a pet-friendly event- including the unexpected! She also shares tips on how ...
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Season 2
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Episode 69
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34:57
#68: Exploring Animal Communication and Healing With Debbie Carole
In this episode, Debbie Carole joins us to discuss what she does as an animal communicator, healer, and best-selling author of 'Be Your Pet’s Champion.' Debbie discusses how she helps pet parents foster a deeper and more meaningful connection w...
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Season 2
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Episode 68
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38:52
#67: Pet Photography Tips With Laura Paesano of Laura Pea Photography
As a professional pet photographer with over seven years of experience, how does Laura help pet parents prepare for the best photoshoot ever? In this episode, Laura Paesano of Laura Pea Photography joins us to talk about how she expanded her ph...
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Season 2
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Episode 67
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37:05
#66: How to Have a Successful Pet Sitting Business With Robyn Elman of In Home Pet Services
What are the key ingredients to starting and expanding a successful pet sitting business? In this episode, Robyn Elman of In Home Pet Services joins us to discuss how she was able to expand her pet sitting business into franchises and the thing...
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Season 2
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Episode 66
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40:24
#65: Digital Marketing for Pet Businesses With Matt Aldrich of Pet Engine Marketing
What is the key to successful digital marketing for pet businesses? Matt Aldrich of Pet Engine Marketing shares how he's helped his pet retail clients reach six-figure months with the digital marketing services that he offers! Matt also shares ...
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Season 2
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Episode 65
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33:00
#64: Holistic Approach to Pet Grooming With Kristina Robertson of Barkley Square
A beautiful coat starts with healthy skin and a pet that's healthy from the inside out. In this episode, Kristina Robertson of Barkley Square shares her path to opening Barkley Square and how they do things differently in both their grooming an...
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Season 2
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Episode 64
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35:26
#63: Launching a New Pet Tech Product: iPupPee! With Mark Condon
How did Mark Condon go from an idea sparked by his dog, Champ, to launching both a tech and physical product in just 18 months? His new tech product, iPupPee, allows your dog to alert you when he or she needs to, well, pee! Listen to this...
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Season 2
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Episode 63
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35:04
#62: Keeping Pets in Their Homes With Tanya Kiesha Thompson and Breakthrough Pet Family Services
As we go through the current recession, what are the options out there available to pet parents who are having a difficult time financially? Listen to this episode as Tanya Kiesha Thompson of Breakthrough Pet Family Services shares her go...
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Season 2
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Episode 62
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45:04
#61: Why & How I Started American Pet Professionals
A story that Nancy has shared on other podcasts, but has not shared here before. Listen in as she tells the story of her journey from TV Producer and coordinator of responsible dog owner courses to starting Long Island Pet Professionals i...
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Season 2
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Episode 61
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20:15
#60: Inside the World of a Pet Journalist With Melissa Kauffman of Dogster and Catster
Join us as we dive into the world of a pet journalist with Melissa L. Kauffman. She has been an editor/writer for a wide variety of pet magazines and websites from small critters and parrots to cats and dogs. In this episode, Meliss...
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Season 2
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Episode 60
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1:07:37
#59: Building Your Community of Raving Fans/Followers/Customers
Have you ever wondered what it truly takes to build a community of raving fans, followers, and customers? The answer might be more simple than you think! In this episode, Nancy shares how you can lay a strong foundation for building a thr...
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Season 2
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Episode 59
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17:11
#58: How Can Your Town Become Pet Friendly? Karen Bartoszek of Pet Friendly Works
How does becoming pet-friendly or pet inclusive, benefit a city, town, business, or the economy as a whole? In this episode, Karen Bartoszek of Pet Friendly Works shares with us how increasing the pet-friendliness of businesses, rental properti...
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Season 2
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Episode 58
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35:53