Marketing Misfits
Marketing Meets Culture. A panel of urban millennial marketers in practice discuss and debate current and past experiences shedding light on how brands should fight for authentic relevance in today’s world to resonate with consumers. Some information, some entertainment, always good debate.
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Marketing Misfits
Episode 19.5 | The Power of Sound
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Gotham Podcast Studios
The Misfits continue the discussion on the power of sound and diverse listeners with special guest, Ted Serro, Account Director at Pandora. Manipulation is a strong word, the Misfits debate whether audio manipulates or influences decisions, go into a deep dive into podcasting and how podcasting has revitalized audio. The episode culminates with a discussion on music genres that define culture.
- 7:02 - Ted Serro’s hidden talent
- 10:50 - Why should marketers have a sound audio strategy
- 15:00 - How sound influences decisions
- 22:20 - How is podcasting influencing audio growth and the difference between terrestrial radio, satellite radio and digital audio
- 37:12 - The plus and minus of podcast advertising
- 42:20 - Which music genre is responsible for defining culture
Hosted on Acast. See acast.com/privacy for more information.