Marketing Misfits
Marketing Meets Culture. A panel of urban millennial marketers in practice discuss and debate current and past experiences shedding light on how brands should fight for authentic relevance in today’s world to resonate with consumers. Some information, some entertainment, always good debate.
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Episodes
34 episodes
Episode 39 | Peloton, Voting and Quibi
Peloton Taps Beyonce For Multi-Year Partnership2020 Elections and the Power of Blac...
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26:18
Episode 40 | “You Love Me”
Mike Summers, Yesenia Bello, Stewart Cornelius, Ryan Chappelle, Geoff McHenryPossibly the best multicultural and specifically BLACK advertisement we have seen post George Floyd’s murder. Beats has dropped an amazing advertisemen...
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32:28
Episode 36 | Merch – Everybody’s Doing It
Patagonia “Vote The Assholes Out”The Full Story Behind Patagonia's 'Vote the Assholes Out' TagsSee article
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31:14
Episode 34 |Throw it in the Bag, Retail in the Age of Covid
o The Pandemic is Rewriting the Rules of Retailo...
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30:51
Episode 33 | The Big Screen and Home TV Capturing Attention During Summer 2020
Beyoncé’s Black is King
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33:58
Episode 32 | Brand Innovators Live Panel on Marketing While Black
Join Mike Summers, Geoff McHenry and Stewart Cornelius on an open panel discussion:D&I approaches within companiesWords of advice for allies having conversations with black colleaguesPerspective ...
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Episode 32
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40:46
Episode 31 | Probably the First of Many BLM Episodes (well not really the first)
Brands boycotting FacebookWhy This Facebook Boycott Is Different
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44:44
Episode 30 | Early takes on Marketing during Covid-19 and What Will Stick?
As everyone has experience COVID in their own individual ways. The economic, emotional and physical downturn of folks being told to stay in their homes and come out as needed has changedALL consumption. What’s also change...
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46:46
Episode 29 | The Last Dance
The misfits talk about The Last Dance and lessons from the doc that can be applied to the worlds of business and marketing. Geoff McHenry talks about the latest Jordan "UNITE" campaign (2:53), Misfits discuss MJ...
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48:53
Episode 19.5 | The Power of Sound
The Misfits continue the discussion on the power of sound and diverse listeners with special guest, Ted...
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57:22
Episode 19 | The Power of Sound
Diverse audio listeners are critical to the success and growth of audio platforms; in this episode of The Marketing Misfits, we chat with special guest
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30:29
Episode 22 | Recap of Brand Storytelling Conference at Sundance Film Festival.. and a bit of CES
Mike Summers | Geoff McHenry |
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37:45
Episode 24 | Black History Month 2020 Pt. 1
In this new episode, the Marketing Misfits dive into this year’s Black History Month brand campaigns from tech giants, Google and Facebook and Michael Bloomberg as he tries to win the Black vote. The Misfits also share some Black History a...
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44:13
Episode 23 | #OurSeat by Kenny St. George
On this Episode we welcome Kenny St. George to the pod to discuss a project he has build for Black History Month that has flooded all of the Misfit’s IG timelines....
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43:14
Episode 20 | 2020 Superbowl Ads Recap
The Marketing Misfits are back and ready to kick off an epic new year with special guest Geoffrey McHenry, Strategy Director at Wieden+Kennedy. Join us on episode 20 as we review the best and worst of this year’s Super Bowl commercials, p...
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37:51
Episode 17.5: Beer Brands & Henny Pt. 2
The Misfits celebrate and continue to discuss beer and spirit brands with a couple special guests! David Smith Brand Manager - Heineken USA and Joel Paulino - Marketing Director Anheuser-Busch discuss and unpack the brands and marketing b...
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40:06
Episode 17: Beer Brands & Henny Pt. 1
The Misfits celebrate and discuss beer and spirit brands with a couple special guests! David Smith Brand Manager - Heineken USA and Joel Paulino - Marketing Director Anheuser-Busch discuss and unpack the brands and marketing behind them c...
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40:03
Episode 16 | Black Twitter 101
Special Guest God-is Rivera, Global Director of Culture & Community at Twitter joins Mike, Ryan and Stew for a special deep dive into Black Twitter, what is it and how can you live safely in it as a brand. We have a special guest to help us...
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35:51
Episode 16.5: The Chicken Sandwich Debate
The Misfits anxiously discuss and try the new viral chicken sandwich from #Popeyes. The launch has sparked a social media war online debating who has the best chicken sandwich. #Chickfila? #Wendys? We unpack (literally) what makes...
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51:32
Episode 15: “The Talk” about “The Look”
The Misfits discuss different perspectives on creative execution, content approach, and what we want more from showcasing people of color from the perspective of “The Talk” and “The Look” ads. Two distinct executions of multicultural m...
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49:48
Episode 14 |Game of Thrones, Sephora, and Brand Loyalty
The misfits are back as a unit on yet another rainy day in NYC covering news where marketing meets culture. The misfits cover off on Game of Thrones, the Beauty Industry, and take a deep dive around the concept of brand loyalty and a few exampl...
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1:12:30