Marketing Misfits
Marketing Meets Culture. A panel of urban millennial marketers in practice discuss and debate current and past experiences shedding light on how brands should fight for authentic relevance in today’s world to resonate with consumers. Some information, some entertainment, always good debate.
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Marketing Misfits
Episode 15: “The Talk” about “The Look”
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Gotham Podcast Studios
The Misfits discuss different perspectives on creative execution, content approach, and what we want more from showcasing people of color from the perspective of “The Talk” and “The Look” ads. Two distinct executions of multicultural marketing efforts from Procter & Gamble’s as part of their ongoing efforts to connect to the African-American community.
3:24: Guest Introductions
Verna Coleman: Brand Marketer & Multicultural Sales at Google
God-is Rivera: Global Director of Culture & Community at Twitter
5:13: "The Talk" Ad reflects different perspectives of black women preparing and protecting their children from racial bias. A pillar within “My Black is Beautiful” campaign.
9:00: My Black is Beautiful 101 & The power of "The Talk"
20:50: Music Break
23:45: "The Look" - A continuation to build conversation around “The Talk” showcasing different experiences a black father goes through in the world he lives in.
45:30: Final Thoughts - Our Black is Beautiful!
Hosted on Acast. See acast.com/privacy for more information.