Marketing Misfits
Marketing Meets Culture. A panel of urban millennial marketers in practice discuss and debate current and past experiences shedding light on how brands should fight for authentic relevance in today’s world to resonate with consumers. Some information, some entertainment, always good debate.
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Marketing Misfits
Episode 30 | Early takes on Marketing during Covid-19 and What Will Stick?
•
Gotham Podcast Studios
As everyone has experience COVID in their own individual ways. The economic, emotional and physical downturn of folks being told to stay in their homes and come out as needed has changed
ALL consumption.
What’s also changed is every marketers approach on HOW we encourage
consumption of wants and needs of consumers
Opener: Sentiment and current experience
during COVID
- What industries, products will be able to survive or die during and after COVID?
- Quote: “How companies respond to that very question [allowing employees back to work
- too soon] is going to define their brand for decades” - Mark Cuban - Billionaire Entrepreneur
Topic 1: How Digital Marketing will change
after COVID: Martech
- Cost Savings - Creative and Content Production
- Increase in Direct 1:1 Consumer Marketing (rise of ecommerce)
- Marketing Agility Becomes Norm (shift in messaging, advertising) - Letter’s we’ve
- got for d
Topic 2: Successes & Failures in COVID
Marketing
- Virtual Experiences: Verzuz Battles spawned from DNice
- Ad Trends: Brands turning into public service announcements (i.e. Youtube #withme)
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