Marketing Misfits
Marketing Meets Culture. A panel of urban millennial marketers in practice discuss and debate current and past experiences shedding light on how brands should fight for authentic relevance in today’s world to resonate with consumers. Some information, some entertainment, always good debate.
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Marketing Misfits
Episode 19 | The Power of Sound
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Gotham Podcast Studios
Diverse audio listeners are critical to the success and growth of audio platforms; in this episode of The Marketing Misfits, we chat with special guest Ted Serro, Account Director at Pandora and discuss the evolution of audio, tactics to win with diverse audio listeners and fraudulent activity that threatens the growth of audio streaming.
- 5:00 - Introducing special guest, Ted Serro, Account Director at Pandora
- 7:35 - Amazon Studios partners with Howard University to create opportunities for minority students in the creative arts
- 18:39 - The threat fraudulent activity and monetization poses to streaming audio
- 24:25: Tactics to combat fraudulent activity and monetization in audio streaming
Hosted on Acast. See acast.com/privacy for more information.