Marketing Misfits
Marketing Meets Culture. A panel of urban millennial marketers in practice discuss and debate current and past experiences shedding light on how brands should fight for authentic relevance in today’s world to resonate with consumers. Some information, some entertainment, always good debate.
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Marketing Misfits
Episode 26 | Black History Month & Women’s History Month
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Gotham Podcast Studios
Mike Summers | Geoff McHenry | Yesenia Bello |
Stewart Cornelius | Dave Smith | LaToya Christian
In this episode, the Marketing Misfits discuss a variety of topics
- 2:30 Intros - Intro Song “Ye” Burna Boy
- 8:00 Black History Deep Month
- Beyond 28 Campaign
- 28 Days isn’t enough to celebrate Black History
- Black Culture influences the world
- Tom Steyer & Juvie
- McDonald’s 365Black.com
- Why do we need Black History Month?
- 14:00 Target & Honey Pot, All-Natural Plant Based Feminine Care Products owned by a black woman attacked and Black Twitter came to the rescue and saved their ratings and boosted sales
- What’s the downside of companies being blind to the black/brown?
- 19:15 Reference to interlude on Solange, “A Seat at the Table” with Tina Knowles speaking
- 20:15 The Drum: Stories of being black in advertising (most stories written by women) – Carol H. Williams
- How black culture lends itself to billion-dollar ideas
- How do we feel as people of color in the marketing/advertising industry?
- The Count
- Group M announced black woman CEO of organization in UK, Karen Blackett
- 28:25 Ad Age Year-Round Black History Month:
- Chevrolet, “Throw Like a Girl”, Monet Davis
- Cheerios, “Just Checkin In”, Bi-Racial Family
- Nike, “Equality”
- 44:55 Music Break “Anybody“ Burna Boy
- 47:15 Women’s History Month
- US Women’s Soccer Legal Dispute over unfair wages paid
- Coca-Cola and P&G have stepped in and said it’s problematic.
- Secret & Nike as well have spoken out
- Why aren’t they paying these women?
- 60:20 Megan The Stallion Contract Dispute. How is it different to market an artist in today's modern age. Do you still need labels or contracts?
- 67:00 Ad Week: 12 women’s history ads:
- KY The Pleasure is mine, #getwhatyouwant
- Morning After Waffle / Blue Waffle (Mythical STD)
- Budweiser redid old ads to portray women in more positive light
- 70:00 Outro – “If” Davido
Hosted on Acast. See acast.com/privacy for more information.