Marketing Misfits
Marketing Meets Culture. A panel of urban millennial marketers in practice discuss and debate current and past experiences shedding light on how brands should fight for authentic relevance in today’s world to resonate with consumers. Some information, some entertainment, always good debate.
Hosted on Acast. See acast.com/privacy for more information.
Marketing Misfits
Episode 17.5: Beer Brands & Henny Pt. 2
•
Gotham Podcast Studios
The Misfits celebrate and continue to discuss beer and spirit brands with a couple special guests! David Smith Brand Manager - Heineken USA and Joel Paulino - Marketing Director Anheuser-Busch discuss and unpack the brands and marketing behind them covering experience & talent integration in the second half of this two part episode.
3:03 - Introductions
6:26: Experiential & Activation
Hennessy x ComplexCon
13:50: Heineken House x Coachella
16;06: Governors Ball x Bud Light
17:00: Talent & Influencer Integration
25:53: Talent Selection & Music Collaboration
36:10: Sports Collaboration
Hosted on Acast. See acast.com/privacy for more information.