Marketing Misfits

Marketing Meets Culture. A panel of urban millennial marketers in practice discuss and debate current and past experiences shedding light on how brands should fight for authentic relevance in today’s world to resonate with consumers. Some information, some entertainment, always good debate.

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Marketing Misfits

Episode 14 |Game of Thrones, Sephora, and Brand Loyalty

June 24, 2019 • Gotham Podcast Studios

The misfits are back as a unit on yet another rainy day in NYC covering news where marketing meets culture. The misfits cover off on Game of Thrones, the Beauty Industry, and take a deep dive around the concept of brand loyalty and a few examples of how these are shaped across brands and content.

4:40: Game of Thrones Brand Integrations : “Starbucks, Oreos, Shake Shack, Red Cross, and Adidas

21:16: Music Break

23:33: Beauty Industry & Diversity: Sephora Profiling SZA , the shopping experience, and Fenty Beauty

34:53: Music Break

38:48: The Psychology of Brand Loyalty & Takeaways: Novelty, Positive Reinforcement & Content, Tribalism, and Gen Z

65:39: Brand Loyalty Final Takeaway: Make Your Brand a Component of Personal Identity

67:52: Marketing Misfits Final Remarks

Hosted on Acast. See acast.com/privacy for more information.