The Omnichannel Marketer
The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply want to stay informed and proactive, welcome to the show. Expect to hear from influential brand marketers, as well as operators and founders flying under the radar, who are doing amazing things in every vertical under the sun. Like food & beverage, cosmetics, health & wellness, appliances, and apparel, from high-volume purchases to high-end luxury items. Learn from their mistakes and big wins, and take your brand revenue and experience to the next level. Each episode will deep-dive on the latest omnichannel marketing strategies, including acquisition, brand building, retail, customer experience, retention, and loyalty. Send guest pitches to kait@brij.it.
The Omnichannel Marketer
A Deep Dive into Pop-up Store Strategy with Melanie Travis from Andie
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Kait Stephens
In this episode, we meet Melanie Travis, CEO of Andie.
Andie is a women’s swimwear brand that has the right suit for any occasion.
Melanie goes deep on pop-ups, discussing strategy, tactics, and execution.
Topics covered
- Starting with DTC
- Pop-up stores
- Wholesale distribution
- Lifetime value and scale in wholesale
- Leveraging data from DTC for retail
Takeaways
- DTC is great for getting to know your customer
- Pop-up stores are a great strategy for seasonal businesses
- Pop-ups are great for awareness and credibility
- Plan pop-ups around strategic geographies
- LTV is easy to calculate DTC, but not so much for wholesale
- Wholeplannsing is about penetration and scale
- When moving to retail, bring your best products, not all of them, and start in regions where you have have the most customers, not all of the stores
- You can expect to see a geographic traffic spike around your retail expansion strategy
Please let us know your thoughts about the episode!
Where to find Melanie Travis:
Linkedin: https://www.linkedin.com/in/melanieytravis/
Website: https://andieswim.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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