The Omnichannel Marketer
The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply want to stay informed and proactive, welcome to the show. Expect to hear from influential brand marketers, as well as operators and founders flying under the radar, who are doing amazing things in every vertical under the sun. Like food & beverage, cosmetics, health & wellness, appliances, and apparel, from high-volume purchases to high-end luxury items. Learn from their mistakes and big wins, and take your brand revenue and experience to the next level. Each episode will deep-dive on the latest omnichannel marketing strategies, including acquisition, brand building, retail, customer experience, retention, and loyalty. Send guest pitches to kait@brij.it.
Episodes
62 episodes
Amy Gordinier discusses how to thrive at Sephora
In this episode of the Omnichannel Marketer, Amy Gordinier, founder of Skinfix, shares her extensive background in the beauty industry and the journey of creating Skinfix. Amy discusses the brand's origins, its unique formula...
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Episode 62
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31:23
Allison Ball Discusses The Challenges of Wholesale
In this episode of the Omnichannel Marketer, Alli Ball, founder of Food Biz Wiz, shares her journey in the food industry and how she helps emerging brands succeed in wholesale. She emphasizes the importance of understanding market fit, ...
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Episode 61
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33:53
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5 Pieces of Brand Building Advice from the Original VP of Marketing at YETI - Rick Wittenbraker
In this episode of the Omnichannel Marketer, Kait interviews Rick, a partner at Howler Brothers, who shares his journey from private equity to brand building. He discusses his early career at Yeti Coolers, where he developed innova...
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Episode 60
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38:01
Scaling A 9+ Figure Omnichannel Brand with Danny Taing
In this episode, Kait interviews Danny Taing, founder of Bokksu, who shares his journey from studying Japanese in Japan to creating a successful omnichannel brand that bridges cultures through Japanese snacks. Danny discusses the e...
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Episode 59
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28:01
The Power of A Personal Brand in Building an Online Presence with Rachel Soper Sanders
In this episode, Rachel, founder of Rootine, shares her personal journey and the inspiration behind her brand. She discusses the lack of innovation in the holistic health industry and how Rootine aims to bring science-backed solutions to the ma...
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Episode 58
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23:08
Shray Joshi Discusses How To Capitalize on Retail Media
In this episode, Shray Joshi, founder of Good Peeps, discusses the shift to retail media and the importance of digital retail marketing for CPG brands. He explains the concept of a retail media network and how it encompasses third-...
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Episode 57
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28:18
Sydney Hamroff Discusses Retail Expansion and Impact at Tony’s Chocolonely
In this detailed episode, Sydney Hamroff, the strategy and insights manager at Tony's Chocolonely, shares invaluable insights into the brand's journey from a mission-driven startup to a major player in the retail space. From starti...
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Episode 56
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31:31
David Cutler @Cook Unity
How this former Spotify exec uses data & consumer behavior to scale this subscription business.On the latest episode of the Omnichannel Marketer, I spoke with David Cutler, VP of Product & Design at Cook Unity.<...
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Episode 54
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31:55
Lisa Bubbers @Studs
Retail & eCom, the one-two punch for evolving an entrenched category.On the latest episode of the Omnichannel Marketer, I spoke with Lisa Bubbers, Chief Marketing and Brand Officer at Studs....
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Episode 53
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28:55
Foujan Volk @ Parachute
Without brand, growth and performance marketing are just flashes in the pan.In the wake of iOS 14 privacy changes & rising CACs, we’re no longer in an era where growth at all costs is a viable strategy anymore.<...
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Episode 52
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47:15
Sarah McNamara @ Peter Thomas Roth
Meet your customer where they want to shop. On the latest episode of the Omnichannel Marketer, I had the pleasure of talking with Sarah McNamara, Executive Vice President & General Manager at Peter Thomas Ro...
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Episode 51
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22:13
How Olipop's Customer-Obsessed Strategy is Boosting their Growth
In this episode, we meet Chad Wilson, Head of Marketing at Olipop.Olipop is a better-for-you soda brand on a mission to make the world healthier and happier. In this episode, we discussed growth into retail, str...
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Episode 49
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34:21
How Chubbies Went from From Backpack Sales to 9-Figure Exit and 10-Figure IPO
In this episode, we meet Preston Rutherford, Co-Founder of Chubbies.Chubbies was born in 2011 in San Francisco, they create men's shorts that aim to make every day feel like Friday at 5pm, bringing that chill vibe and go...
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Episode 50
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30:40
How Rare Beauty Brands Drives Growth Through Omni-Channel
In this episode, we meet Chris Hobson, President and CEO of Rare Beauty Brands.Rare Beauty scales challenger brands with expertise in innovation, marketing, and infrastructure across various channels. In this episode,...
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Episode 49
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30:07
Going viral on Tiktok & TIktok's Role in Sales With Nadya Okamoto from August
In this episode, we meet Nadya Okamoto, Co-Founder of August.August is a brand revolutionizing period care with their sustainable, transparent, bold and inclusive approach on period products.In this episode, we discussed category ...
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24:40
The DTC and Retail Flywheel with Benjamin White, Founder & CEO @ Recess
In this episode, we meet Benjamin Witte from Recess. Recess is a relaxation drink. Recess is spearheading the category, like how RedBull started the energy drink category.Category creation, evolving from...
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31:59
Category Disruption and Evolving from DTC to Retail with Gabi Lewis, Co-Founder of Magic Spoon
In this episode, we meet Gabi Lewis, founder and CEO of Magic Spoon Magic Spoon is a better-for-you cereal brand that is designed to taste like your favorite childhood cereals but low in sugar and high in protein.<...
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32:40
Steven Borrelli x Cuts
In this episode, we meet Steven Borrelli, the CEO and founder CUTS Clothing. CUTS is a clothing brand built for the sport of business. It started with t-shirts designed for the work setting and has since expanded to polos, pants, a...
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22:15
A Deep Dive into launching in Sephora with Colm Mackin from Act+Acre
In this episode, we meet Colm Mackin, from Act+Acre Act+Acre is a women’s scalp care brand. In this episode, Colm shares a deep dive into how to have a successful launch in Sephora. ...
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28:01
Driving a Great Customer Experience, Retention, and Loyalty in Omnichannel with Eli Weiss
In this episode, we meet Eli Weiss.Eli ran Customer Experience at Olipop and Jones Road and recently joined Yoto, as VP of Retention and Advocacy.In this episode, we shares his perspective on how to deliver an a...
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25:34
From Ecommerce to Omnichannel Expansion and the Value of TV Ads with Jacob Zuppke, CEO of Whisker
In this episode, we meet Jacob Zuppke, CEO of Whisper. Whisker is the maker of high-end pet products that replace house chores. Its flagship product is the Litter Robot, the #1 self-cleaning litter box for cats....
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29:00
Scaling a Modern Omnichannel Brand with Leslie Danford, CEO of Vitaminis
Meet Leslie Danford, the founder of Vitaminis.Vitaminis are nutritious, portable drink shots created to support healthy lifestyles.In this episode, Leslie talks about scaling from DTC to Omnichannel and how to brid...
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23:54
Strategies for Building a Seamless Omnichannel Brand ft. Minesh Patel of Eczema Honey & Nigel Thomas of Alpha Inbound
Meet Minesh Patel, CEO of Eczema Honey and Nigel Thomas, CEO of Alpha InboundEczema Honey is a skincare solution brand for people suffering eczema and sensitive skin. Alpha inbound is a digital marketing agency that specialize...
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41:08
Brand Strategy & Offline Marketing With Arjan Singh, Co-founder of Jolie
Meet Arjan Singh, the co-founder of Jolie.Jolie is a beauty and wellness brand dedicated to enhancing skin, hair, and overall well-being by ensuring the purity of shower water.In this episode, Arjan talks about Jolie’s bran...
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38:03
Diving into Buyer Psychology and Wholesale Distribution for Health & Wellness with Kai Lim from Reprise Health
Meet Kai Lim the co-founder of Reprise Health. Reprise Health is taking Traditional Chinese Medicine and bringing it to the masses in a gummy form. In this episode, Kai dishes on DTC website quizzes, consumer psycholog...
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20:00