The Omnichannel Marketer
The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply want to stay informed and proactive, welcome to the show. Expect to hear from influential brand marketers, as well as operators and founders flying under the radar, who are doing amazing things in every vertical under the sun. Like food & beverage, cosmetics, health & wellness, appliances, and apparel, from high-volume purchases to high-end luxury items. Learn from their mistakes and big wins, and take your brand revenue and experience to the next level. Each episode will deep-dive on the latest omnichannel marketing strategies, including acquisition, brand building, retail, customer experience, retention, and loyalty. Send guest pitches to kait@brij.it.
The Omnichannel Marketer
A Behind the Scenes Look into Consumer Brand Investing with Liz Gordon from L Catterton
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Kait Stephens
In this episode, we meet Liz Gordon, Vice President at L Catterton.
L Catterton is a the worlds largest consumer investment fund with $35B assets under management.
Liz dives deep into growth investment, as well as the themes and metrics that drive investment evaluation and valuation, and much more.
Topics covered
- Metrics for evaluating investments
- How current economic environments effects investing
- Growth investing vs Venture investing
- Omnichannel strategy
- Cohort analysis for digital brands
- Good LTV and CAC benchmarks
- Brand behaviours with new ios changes
Takeaways
- L Catterton invests in fast growing consumer companies
- Gross margins differ by category and channel, i..e food & beverage is on average 40%, where as beauty could be 60-80%
- Strong category, proof points, and working unit economics are entry point metrics that L Catteron looks for
- Growth investors seek lower risk and lower returns compared to venture investors
- Businesses with high propensity for repeat purchases are attractive invesments
- Digital LTV is much easier to measure than CAC; 3-5 LTV:CAC ratios are attractive
- Cohort analysis is cohort or how specific group of customer look like and how to track them over time on monthly basis.
- Omnichannel is meeting consumer where they are; brands need to diversify channels to be resilient to changes like iOS14
Please let us know your thoughts about the episode!
Where to findLiz Gordon:
Linkedin: https://www.linkedin.com/in/liz-gordon-32438235/
Website: https://www.lcatterton.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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