Episode #29 with Kristine Ritchie from Dealmoon Artwork

Performance Marketing Spotlight

The Performance Marketing Spotlight brings key figures from the affiliate marketing space to share their experiences and insights. Each episode will dive into ways you can improve and maximize your affiliate program. The podcast is hosted by Marshall Nyman, an industry veteran and Founder & CEO of NYMO & Co., which is an affiliate marketing consultancy that helps brands maximize their affiliate marketing program. The podcast focuses on all things performance marketing such as affiliate networks, publishers, advertisers, agencies, content, PR, and technology. For any questions about affiliate marketing feel free to reach out to NYMO & Co. at https://nymo.co/contact-nymo-co/.

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Performance Marketing Spotlight

Episode #29 with Kristine Ritchie from Dealmoon

May 20, 2024 • NYMO • Episode 29

In today's episode, we're thrilled to have Kristine Ritchie, Senior Managing Director of Business Development and Partnerships for the US and Australia markets, join us. Kristine, also known as Chris, has been with Deal Moon for eight years and brings a wealth of knowledge from her extensive career in the performance marketing space. We'll dive deep into her journey from the early 2000s to now, exploring her roles, challenges, and the dynamic nature of affiliate marketing.

We'll talk about her fascinating transition from working at an agency to joining Deal Moon, the largest Chinese expat community in the world. She shares the intricacies of building authentic relationships with communities and brands, and the importance of adaptability in marketing strategies.

Stay tuned as we uncover Kristine's favorite experiences, biggest challenges, and why she believes that relationships are at the heart of performance marketing. You won't want to miss this insightful conversation!

So, without further ado, let's welcome Kristine Ritchie to the Performance Marketing Spotlight!

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Marshall Nyman

Host