Performance Marketing Spotlight
Performance Marketing Spotlight
Episode #30 with Andy Cloyd from Superfiliate
Today's episode is particularly special as we dive into the innovative world of affiliate and influencer marketing with our esteemed guest, Andy Cloyd, co-founder and CEO of Superfiliate.
Andy shares his unexpected journey from venture capitalism to performance marketing, inspired by the challenges and opportunities presented by iOS privacy updates and the evolving digital landscape. You'll hear how a chance living arrangement during the COVID pandemic led to the inception of Superfiliate, a groundbreaking platform designed to transform traditional affiliate links into customized, high-converting landing pages.
Throughout our conversation, Andy delves into the unique features of Superfiliate, its integration into existing marketing strategies, and the types of brands that see the most success on their platform. He also shares insights into the company's future roadmap, technological challenges, and evolving market trends.
Join us as we explore Andy's entrepreneurial journey, the rapid growth of Superfiliate , and his vision for the future of performance marketing. Whether you're a seasoned marketer or just curious about the industry, this episode is packed with valuable insights and forward-thinking ideas. Enjoy