Episode #31 with Maura Smith from Partnerize Artwork

Performance Marketing Spotlight

The Performance Marketing Spotlight brings key figures from the affiliate marketing space to share their experiences and insights. Each episode will dive into ways you can improve and maximize your affiliate program. The podcast is hosted by Marshall Nyman, an industry veteran and Founder & CEO of NYMO & Co., which is an affiliate marketing consultancy that helps brands maximize their affiliate marketing program. The podcast focuses on all things performance marketing such as affiliate networks, publishers, advertisers, agencies, content, PR, and technology. For any questions about affiliate marketing feel free to reach out to NYMO & Co. at https://nymo.co/contact-nymo-co/.

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Performance Marketing Spotlight

Episode #31 with Maura Smith from Partnerize

June 18, 2024 • Episode 31

Today, we're thrilled to have Maura Smith, the Chief Marketing Officer at Partnerize, joining us. With a rich background that started at Pepper Jam and saw her navigating through various mergers and acquisitions, Maura brings a wealth of knowledge to the table. She’ll be sharing her journey from an affiliate manager to a global marketing leader, offering insights into the evolution of Partnerize and the performance marketing landscape.

Maura will delve into the dynamics of merging PR, influencer, and affiliate marketing, discuss the major challenges facing affiliate networks, and offer predictions on the future of performance marketing. Plus, she'll provide practical advice on how brands can effectively collaborate with influencers and creators. This episode is packed with valuable information for anyone involved in performance marketing.

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Marshall Nyman

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