Episode #33 with Brandon Wenerd from BroBible Artwork

Performance Marketing Spotlight

The Performance Marketing Spotlight brings key figures from the affiliate marketing space to share their experiences and insights. Each episode will dive into ways you can improve and maximize your affiliate program. The podcast is hosted by Marshall Nyman, an industry veteran and Founder & CEO of NYMO & Co., which is an affiliate marketing consultancy that helps brands maximize their affiliate marketing program. The podcast focuses on all things performance marketing such as affiliate networks, publishers, advertisers, agencies, content, PR, and technology. For any questions about affiliate marketing feel free to reach out to NYMO & Co. at https://nymo.co/contact-nymo-co/.

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Performance Marketing Spotlight

Episode #33 with Brandon Wenerd from BroBible

September 20, 2024 • NYMO • Episode 33

On today's episode, we're thrilled to have a special guest who has been at the forefront of digital media for over a decade—Brandon Wenerd, publisher at Bro Bible.

In this episode, we'll explore Brandon's fascinating journey from a college intern at a travel magazine to leading one of the most popular men's lifestyle websites, Bro Bible. We'll discuss the early challenges they faced in the digital advertising space, their innovative approaches to monetization, and the significant milestones like their acquisition by Woven Digital and subsequent buyback.

Brandon will also share insights on how Bro Bible adapted to Google's recent algorithm changes, their strategies for traffic diversification, and why they've pivoted away from traditional review content. Plus, we'll get a glimpse into their recent acquisition of Motorbiscuit.com and what's next for Bro Bible in the ever-evolving landscape of performance marketing.

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Marshall Nyman

Host