Nothing But Anarchy
"Nothing But Anarchy" hosted by Chad Sanders explores and subverts sports, media, Hollywood, and culture. Chad's vulnerable and raw commentary creates a fresh podcast experience you don't want to miss. Tune in Tuesdays and Thursdays at 12PM ET on Youtube Live.
Subscribe to the "Nothing But Anarchy" Youtube channel for full interviews and more anarchy!
Game analysis, social commentary, and music.
Instagram: @chadsand
Executive Producer: Chad Sanders
Producer: Morgan Williams
Music: Marcus Williams
Nothing But Anarchy
Eps. #95 Mr. Beast & Hard Pivoting in Your Career, LeBron James & JJ Redick Podcast, Lamar Odom & Caitlyn Jenner Podcast, Sydney Sweeney and Career Strategies
On this episode, Chad's man cold returns but he pushes through to reflect on Mr. Beast's career and advice, a candid take on the upcoming celebrity podcasts, and a discussion on Sydney Sweeney, Snoop Dogg, and career strategies.
Tune in Tuesdays and Thursdays at 12PM ET to watch the show live on Youtube. Follow @chadsand on Instagram and subscribe to the Nothing But Anarchy Youtube channel for full interviews and more anarchy!
Executive Produced by: Chad Sanders
Produced by: Morgan Williams
Welcome to Nothing but Anarchy. That was a very genuine moment just now. Morgan just told us we had a new YouTube subscriber and my response was excellent. How many YouTube subscribers do we have? 125. Awesome, all right, 125. Here we go. We're on our way to being Mr Beast. Did you know who he was? I do? All right, fuck it, I guess we're doing it. No, it's fine. It's fine, it's fine. We'll come back to it.
Speaker 1:But Mr Beast, it's so funny because I went to go look for the story of the article of Origin where Mr Beast made this comment. I expected that it would be part of a feature about Mr Beast, but of course it wasn't. It was what? Was it a tweet? Yeah, it was a tweet. It was a tweet where Mr Beast if you are over the age of 25, mr Beast is, I don't know, the biggest.
Speaker 1:I want to say he's the biggest content creator in the world. Yeah, the most subscribers. He is the most subscribers of anybody on YouTube, and we've talked about Mr Beast before. He famously spends, I want to say, a million dollars on each of his thumbnails alone, or at least that's what his PR has put out. He is the, I guess, industry leader on being a content creator, like he makes videos and series and all kinds of stuff that he publishes out to the world that return him a fortune in subscribers, advertisers, brand sponsorships, and he also has his own businesses that he you know where he does distribution and marketing through his channels. He's Mr Beast and I have never watched any of his content. I like if I saw him on the street I wouldn't recognize him, but I sort of follow him just because of, like what he's doing in the industry. What he said this is going to be a content heavy episode we're going to we're going to scatter some other things in there as well, but what he said was and when I say content heavy, I mean content industry, industrial heavy. He tweeted Mr Beast, just to give you the numbers 224 million subscribers on YouTube. We just got our 125th subscriber, so we're right on his heels.
Speaker 1:He says it's painful to see people quit their jobs, drop out of school to make content full time before they're ready. That's his quote and it's kind of amazing how, when you have a platform of such a size, you can say one, you can tweet one sentence and it can reverberate to such a degree that, like, people are going and making their own content in response to it. I do not know this person, I do not know his vibes. Also, by the way, today I'm trying something new. This is a turning point. I'm going to try to do. I'm going to try to be positive and optimistic in regards to everything we're going to talk about today, which is going to be difficult for me because LeBron and JJ Redick are making a podcast and this will be a challenge for me to try to do something nice, and I will so.
Speaker 1:And I'm doing this because one, it's springtime, it's just a nice time to be light. Two, I like for, like, I like to do this job clear. I like to do this job see through as much as possible, which means it is easy in art and in writing communication, it's easy to find a vibe or a tone or a voice that is working and to attach yourself to it as though that is your voice, like as though you have ownership and claim over that as your voice. But that is a, for me, that is a fool's errand, because your voice will then reflect your mood, and back and forth, and back and forth, and back and forth, and you get stuck there and my moods change. I want my voice to follow my mood and not the other way around.
Speaker 1:Um, action, I'm sorry. Mood follows action. Voice follows mood. So sorry, I sniffle.
Speaker 1:Oh, I forgot to tell you all for sympathy I have. I have my man called, returned. It's on its way out. It is not COVID. I tested myself. Josh has a huge smile to face. What's so fucking funny, josh? I looked to my right and Josh has the big. Josh looks like the fucking logo for the show right now.
Speaker 1:So, okay, well, I don't care, I call, I call Morgan, and I've watched in front of my very eyes. Morgan. Morgan has changed, guys. Okay, I'm just going to tell you all, when I first met Morgan, she was like this, like she was just so. She was just. There was such optimism and promise and excitement about the industry and the opportunities to work together and, like you know, to learn, and I think she still has some of those things. But also she actually knows me now.
Speaker 1:So I call Morgan to talk about something else and I think I referenced that I, you know, was feeling a little under the weather and I can't remember exactly what she said, but she might as well have said like ha, ha, and she says, oh, is your man cold back? And I was like Morgan, can I have a little bit of sympathy? Like, do you not feel any sympathy? Have you never had a cold before? And she was like I have had a cold before and that's why I'm not giving you any sympathy. So I I present to you all my man cold is back, but it's mostly gone. It's almost over. It started on Thursday. Today is Tuesday. Who cares? All right, where.
Speaker 1:What was I talking about, mr Beast? Mr Beast, he is saying here, this is a thing that again, optimism. I don't know. Mr Beast, um, I got to say for what he has done. I'm a fan of the work at least and by the work I don't mean the actual work, cause I haven't seen it, but what. But what I mean is like I'm a fan of the movement I'm a fan of I don't. I think now he has a hundred million dollar deal at Amazon, but I make my shit and I reinvest my money from my stuff back into my stuff. I am the studio. Mr Beast is the studio. Mr Beast is turning hundreds of million dollars a year. Hunt, he's turning in his business hundreds of millions of dollars a year, over and over and over again. I believe he's in his twenties. Okay, I'm a fan of that. I'm a fan of the movement. That's the vibe. That's what we're trying to do, so I don't know what his tone is when he says this thing. It's painful to see people quit their jobs, drop out of school to make content full time before they're ready.
Speaker 1:I got a question on it. I put a question up on Instagram. I'm always looking for, pretty much every single day now. So if you guys have suggestions, I'm always looking for the question on Instagram to throw up there. That will unlock the audience and have them pour out their responses. Like that's what I'm looking for. Can I get 30, 50 responses to a question? That's what I'm going for.
Speaker 1:And I asked a question. I forgot what question I asked. This is the what do you want? Yeah, I just asked what do you want? And I said as subtext many people struggle to answer this question, cause that was my way of trying to like, encourage, like, give it a shot, guys. And someone said actually no, I think the question was a follow up question. It was me asking what do you want from me? Basically, what can I give you? What can I offer and someone said they wanted advice on making that cold career switch turn and like going, going and following their dream, even though they know it's going to be scary.
Speaker 1:And the thing about every the thing about making a hard move, like doing something with Verve, is there is conflicting advice in every direction. There's someone who will tell you Morgan nods her head. Because Morgan, I think, is this is your life right now. There's a hundred people I want to give you advice. I was listening to Seth Godin. Seth Godin, marketing guy guru, saying if you ask somebody for feedback, they'll get stuck. They'll be like well, what's feedback? I don't know. I don't know if I have anything for you. Ask somebody for advice. Motherfuckers love to give you advice. Okay, motherfuckers cannot stop themselves from giving you advice. If you give you someone the slightest opening to give you advice, they think that is their chance to jump in and show you everything they know and everything you're doing wrong and everything you need to do differently.
Speaker 1:So if you are in the world making a move and seeking or not, or not even seeking advice, it is coming in plethora I don't know if that's the term, but I'm using it. It's coming in plethora from every direction and this sort of unsolicited advice from Mr Beast, from someone who, like what he does know is what it takes to make this thing work at the highest level. He does know that. What he doesn't know when he says it's painful to see people quit their jobs, dot, dot dot. He doesn't know what your personal raw material is. He doesn't know what you're coming with. He doesn't know what your skill set is. He doesn't know what your ambitions are. He doesn't know what your financial situation is. He doesn't know what your self-esteem is. He doesn't know anything about what you got going on.
Speaker 1:It is such a personal choice, but I have noticed that everyone who find not everyone, but many people with a big voice, who find a place of success, big success in highly coveted industries, they give this same spiel. I've heard Shonda Rhimes say before if there's anything else on earth that you could do besides trying to be a show runner, do it. Yeah, I think she said it in a speech, at a commencement speech, but, like, if there's anything else you'd rather do, do it, because this is difficult, this is hard, and when I hear that all that is applicable, all that I find applicable for me and that I think might be applicable to the next person is like, whatever life's path you're gonna choose, it's going to be challenging. And like, if you cannot do the things that have to be done to get through the challenging parts on a cycle, if you can't do them over and over and over and over again, oh my God, me and Morgan have been doing this show for less than a year. We have done some things Almost a year.
Speaker 1:Almost a year. There are certain things we've done for this show. It feels like we've done them infinity times. Right, if you cannot keep going on that cycle, if you cannot do the repetitive stuff that is non-glamorous, that nobody even gets to know about. We have gone back and forth 10 times on a reel that didn't even come out. We just did that. That was a few weeks ago. We went back and forth and back and forth on this reel.
Speaker 1:What was the real subject matter again? Oh, it was about gay dudes liking me right, went back and forth trying to get the tone right and the image is like blah, blah, blah, blah, blah doesn't even come out, but like that is all a part of the build. So I think what this guy is saying here is if there's an easier life for you by finishing school. If there's a life that you actually want, this is. You want what I have, but you might not want the life that I've had to live to get to the thing that I have. I think that's what he's saying. Now here's another place where I think it's broken. Here is a place where I think it could be broken. This is optimistic chatty. I'm being kind, chatty, mcfaddy. I'm not saying people should drop out of high school or college for that matter, like, if you are in high school, if you're in high school, finish. If you're in college, please do. Please finish If you're in college. Now this is where things are. I get a little shaky because college, in my opinion, is really where where life hits a point where it is not one size fits all.
Speaker 1:Everybody's college experience is quite personal. My college experience just listen to it, and I bet it will be so different from yours, with forsaking a handful of people. I went to an all-black college. I went to college in Atlanta. I went to an all-male college. I was in an all-black, all-male fraternity for three years that I was in college. I went to college with at least 10 dudes that I went to high school with, and then another three or four women who I went to high school with were at college right next door, so I had a built-in community around me within this sub-community. I went to college with. My sister, went to the school next door to mine for a year that I was there. My mom also went to that school. So that's my college experience. I didn't drink until I went to college, so that's at another element. Another extremely chaotic element to my college experience was that I first started drinking there. I didn't smoke weed, never smoked a puff of weed until I went to college, and I haven't mentioned anything that has to do with classes, coursework, what I studied, curriculum. But that was my little semi-safe test tube for me to experiment with things that I liked, or for me to try out what it was like to be an adult with some guardrails.
Speaker 1:Oh my God, I'm sick. Morgan, I'm sick. You don't care, you don't fucking care. All right, you don't care. That's a lie. Tell me. I've got your overall health check, I know, but you've been Okay. Whatever. I brought you ginger tea, you did. Thank you. Sips tea, literally. I think tea is going to break up the phlegm, so thank you. I know that's what the viewers want. That's exactly why. Because he was like, if you can, if not, don't worry. I was like no, I'm going to get this, because I feel like he's going to be so like, if I don't, we're going to leave me alone. Leave me alone, okay. Okay, what was I saying?
Speaker 1:Oh, also, this is the most important part I went to college for free. I had a full scholarship for college from academia and also Morehouse, being benevolent about offering full rides period, because I was not like a superstar student. I was like a very active student, I did a bunch of shit, but like Anyway, get back to the point, chad. The point is there are so many good reasons for someone to not go to college. There are so many good reasons for somebody to not finish college and most of them, I think, point to the financial burden that is college.
Speaker 1:And this guy is saying I think somebody who has 224 million subscribers on YouTube is saying don't leave. What is your path for this other path? It hurts him to see people do it because he understands the critically challenging, disruptive nature of what it is that he is having to do and he is watching, no doubt every single day, as I think we all are people not just like students, not just kids, but like adults, people with families. He's watching people jump ship into this lane that they think is easy, without understanding all the nuts and bolts and expenses and investments, and like time and all the stuff that goes into putting this together. And so we're going to come back and talk more about content in a second, because LeBron James and JD Reddick have a podcast coming out, lamar Odom and Caitlin Jenner have a podcast coming out.
Speaker 1:But I think, to underscore the message and what I think is interesting about all of this, it's like more than ever, I think, or not more than ever, more than the last 100 years, I think the adult sensibility in the United States is facing a conflict of no path actually seems like a winning path and I have to fix something. I have to find something that I'm going to be able to sort out and negotiate for myself. The routine sort of inertia of high school, college, good, safe job 30 years we all know that that is pretty much done. This other thing over here, not only has it always been treacherous and unstable, but also it is now extremely crowded. I was just having a conversation last night with Tim about God dang. Now Bron and JJ Reddick have a podcast, lamar Odom and Caitlin Jenner have a podcast. We know. Every single day five new famous people have a podcast. That's not to mention the 50,000 not famous people on earth that have a new podcast every day. This is getting crowded. The space is getting tighter and tighter and tighter. There's not enough eyeballs, there's not enough money to go around. Already there's not enough money in the industry to go around.
Speaker 1:Yes, in the break, josh says there's reason for optimism because there are many markets that are still emerging in podcasting, which is to say, there are a lot of places on earth where including this one, the United States where, like listenership has not nearly reached population to podcast at large. I also want to be clear. I had a conversation with a guy. Morgan, this is not backtracking, this is Segway. I had a conversation with a guy. I didn't say anything. I can just hear your thoughts now. I had a conversation with a guy a couple of weeks ago. I've mentioned this before who he is a producer out in Hollywood. He's in a family of producers. At this point, he and his brother are both producers and he wants to do this. He wants to be a podcaster.
Speaker 1:To me, there are two exciting re Unless you have a huge financial backing, that's going to boost you and give you a chance to market what you do at a level that is just undeniable. That's going to give you a chance to carve out market share just by paying for it. Basically, the two most important reasons. I think someone should have to do this and they are, in a lot of ways, why I do this are one just the impulse. If it's like I got to get these thoughts out or they're going to drive me crazy throughout the week, that's it. I got to get some of this off. That's why Tuesday shows are always so full and Thursday shows are a little bit more floating, because Tuesday I have five days worth of latent thought that needs to be threaded through.
Speaker 1:One is it's personal. Do you want to express? Do you have a feeling for the artistry of conversation? Do you care about getting your ideas out into the world in a vocal medium? The second is this is part of Something I'm enjoying right now is this is part of a larger ecosystem. This is marketing for other things that are happening. Morgan and I congratulate us because we have received our first influencer contract. An influencer contract came in from a brand that I will not speak specifically on because we haven't signed it, we haven't negotiated it, we're not doing it yet. Okay, this thing is marketing for other things. It's marketing for like everything. And so if your idea is, I'm gonna make a podcast and it's gonna be a hit podcast and that's gonna make me millions of dollars maybe, but it's you know, you're up against the odds. But if you've got a whole environment of things, then like, then it can be the thing. But also, I still wouldn't do it unless you really just like love to do this because it's a lot. All right, perfect segue.
Speaker 1:Lebron James and JJ Reddick have a podcast coming out. It is called quote unquote, mind the game. I don't know why I said quote unquote. The title is mind the game. Their description is free, flowing conversation about the sport and the game, the sport being basketball. There's no said advertising sponsor yet. There's no corporate partners yet. I assume that there will be very soon. It is produced by uninterrupted, which is LeBron's company, and 342 Productions, which is JJ Reddick's production company. Well, they said that purposefully. There's no sponsors yet, because they want it to be. They want it to be like what they wanted to be first. Oh, okay, they don't want to give up any control on it. And that makes a lot of sense to me, because the money that you're going to, that they right now would get from a sponsor to produce this show I mean, listen, I'm sure nobody wants to sniff at $50,000, $100,000, $200,000, whatever, but like the money that they would get from somebody right now to sponsor this show, is pocket change for both of those people. Lebron James has the LeBron James empire. Jj Reddick has the burgeoning JJ Reddick media empire, and that's not even to speak on their contractual earnings, which, for each of them, goes deep into the $100 million of dollars, lebron especially.
Speaker 1:Okay, let me just start black black. Let me just start here Positive, optimistic. You guys don't, do you not believe me? You think I won't be able to do it. I think I think I can do it. I believe in you. You can do it. Okay, thank you more. I'm not holding my breath. Okay, josh is out on this. Okay, how about this? How about just? How about just even even keel? All right, I watched a clip they dropped a clip yesterday of the show it is about. I want to say it's about three and a half to four minutes long, and it's the two of them sitting at a table with wine on the table, wine that I'm assuming is LeBron James brand, no doubt.
Speaker 1:And NBA, okay, nba players just think it's so cool to drink wine. They just think, like wine just happened and it's so fucking cool that they drink wine. Listen, pro athletes are not cool. That's the thing, I'm sorry, would they do on the floor is cool. A few of them seem cool in real life, like Anthony Edwards, but like, by and large, they haven't had to be cool for their whole life. They have gotten by on being tall and athletic and that's enough. But like pro athletes are not cool. They think wine just happened. They are not cool and they are not exposed to a lot of things in this world. Is that mean? Is that positive? Is that not positive? Is that negative? It's not positive, it's not positive. Well, it's dead ass. It is to say that you, as the at-large population, at least have that going over athletes. Okay, that's positive. Now, okay, let me get to the point the drink of wine. And this is what they're telling us.
Speaker 1:This is a trailer, when people send out these clips of a show. This is digital. This is the digital world we live in. A clip for a show is a trailer, the thing that you used to see, which was a trailer that had the same formula every single time for a movie, which is you know, when a man in his 60s gets on the subway for the first time and the IRS pulls in, you know whatever. Like that is an old trailer. This is a new trailer. It's just two guys sitting at a table talking with cameras and it looks well. It looks like well-lit, like it looks sparkly in the way that something's supposed to look.
Speaker 1:But the whole, the content of the whole thing, is LeBron James talking for about four minutes while JJ Redick has this note. He has a notebook out and he's, like, I think, pretending to jot down notes, and it's LeBron James diagramming an in-bounds play and it's really inside baseball. It's like he's talking about the flare cut happens here, and then the back screener and the double screen, and why doesn't this guy just cut down through here? And yada, yada, and he's doing it sort of. There's a little bit of a smirk behind his face, which is to say like I am letting you guys in on the genius of basketball and what a savant I am and how me and JJ Redick have this language between us.
Speaker 1:I haven't. Why are you? Why are you? I didn't even do anything yet. Your tone is not, is not the positive. Okay, all right, let me, let me, let me fix it. Okay, let me, let me just let me fix it, all right. So, okay, I'll do it like a fucking dumb ass LeBron fan, which is what you niggas are. Okay, oh my God, that was so mean. I'm sorry. I'm sorry. I'm sorry, I'm sorry, I'm trying. Okay, but seriously, I'll do it with a shitting smile and just pretend like I don't have a brain, which is what most people are doing when they think LeBron is interesting. All right, oh my God, I'll do it. That was meaner than the last thing. Okay, but I have you gotta. Let me contextualize. Like I can't, I just can't fully lie about this, like I cannot pretend that this is interesting. But let me, but, let me do it okay. So it's really cool. It's really cool. Okay, it's LeBron, it's the goat. It's LeBron, baby the goat. You know what I'm saying. The best ever, better than Michael Jordan, better than Tom Brady, the goat Sitting at this awesome wooden table.
Speaker 1:He's got wine, y'all? Have you guys had wine? Have y'all niggas tried wine? Yo, have you guys had wine? Isn't wine so cool? Have y'all had Morgan? Have you had wine? I love wine. Oh my God, me too. Oh my God, wine, I know. When I saw Demarda Rosen drinking wine this one time I was like I gotta try wine, and wine is so dope. Okay, so they're drinking wine, but that's not even where it stops.
Speaker 1:So then, lebron, he really lets us in. Okay, he is describing to us a basketball play. Imagine 10 players on a floor in NBA court doing a play. He's walking us through it, he's letting us in to his mind, his fucking prodigy mind, how he sees the floor. And JJ Redick, like a student, like a pupil, is sitting there with a notebook taking notes from the genius of LeBron James, from this beautiful mind, and as he describes the play, listen, there's no like imagery, there's no animation, so we don't know what the fuck is actually going on. That's fine, though, because it's LeBron, so we don't. It's not actually interesting or cool or neat. It's not telling us anything. You can't see anything at all. But it's LeBron and there's wine. So we're definitely gonna watch. Right, we're definitely gonna watch because it's LeBron and there's wine and there's JJ Redick and that's it. It's four minutes. He's describing the play.
Speaker 1:We have no idea what the fuck is going on and they're telling us, but they're telling us around the show with marketing. They're like this is for real basketball fans, like that's the marketing of the thing. This is like this is for people. What do they say? What do they call this? Oh, it's not here on my thing, but it's like they've been talking about it as if this is like for the real fans that really wanna know the game and understand the game. Yada, yada, yada. Now, okay, putting my shit in the grin away, and I assume that they will soup it up with some animations and like some images and some video and things that will not make it feel like you're just sitting there listening to LeBron talk about something you don't understand, because that is what the clip is. I defy any single person who can hear my voice right now to go watch the trailer that they put out and tell me you have any clue what he is talking about while sitting there. And it would be cool if that were for like 30 seconds, but it's for the full four minutes of this thing.
Speaker 1:I think there is something going on here which is you can be generous or selfish as a producer. You can be generous or selfish as a creative. You can be generous or selfish as a writer. You can write something, you can do something. You can make a show that is for others to be let in and for others to enjoy what they are experiencing. You can be selfish in making something that is for you to say, something that you want the world to know about you, and in this case, I think that LeBron specifically, how you know almost confusingly so, because nobody doubts LeBron James' basketball genius. I don't think, like I don't think, there's anybody on earth who would say LeBron is not a complete basketball savant, but it looks like he is choosing to make something as a vehicle to show people. No, I am even more savant of this game than you thought that I was and I can't imagine that he's doing that for us.
Speaker 1:The audience Like where is the part? I can't even see where, like a little league basketball coach, like an AAU basketball coach is gonna be able to watch this and follow and determine. Like, okay, I'm gonna take these plays from here and implement them for my fourth graders, because nobody could possibly follow what LeBron James is saying in this clip. So here's my prediction for what's gonna happen. This is my real prediction. I'm sorry I can't shit eat on this thing, but I think we will probably get. I'm gonna look like such a schmuck if this is like a huge hit, but I think we'll probably get like 11 episodes of this. I think that the viewership will be in the low to mid 100,000s per episode, with maybe a spike at the very beginning. I think the first episode might get into like the low millions and then and this is why I this is why I don't think people should feel bullied out of the podcasting industry Like the game is a longterm game.
Speaker 1:Like there will be so many people just like music. There will be so many. Just like movies, there'll be so many people who direct one movie. Most directors direct one film. Like it's like 95% of directors it might even higher than that direct one film. 95% of authors write one book. Most podcasters get three episodes in if that and then they're out of this. Like most musicians don't make more than one album. Yes, there are a ton of people putting their toe in these waters, but like, who's actually going to sit here and do the thing into perpetuity or not into perpetuity, but like with longevity to see if it catches, and I just don't think that the money or the viewership for this is gonna be interesting to somebody like LeBron longterm. So I think it'll probably. I think it'll probably be gone a year from now.
Speaker 1:Now let me actually say something nice, though I do have something nice to say here. I do love that there are no corporate sponsors behind this. I do love that my friend asked or we were g-chatting about it earlier today, g-chatting and my friend said, like oh, I wonder whose idea this was between the two of them, lebron or JJ's? I mean honestly, probably neither. Like probably someone on one of their teams and it's been co-opted. But like I'm hoping that JJ Reddick had this idea and brought it to LeBron and it was just a freebie for LeBron and that it's being made very easy for LeBron to participate, because and this brings me to LeMar and Caitlyn Jenner otherwise what I see in front of my eyeballs is another version of like a black voice going and getting a white chaperone to sit across from them at the table.
Speaker 1:Wow, this didn't turn out to be positive at all. For what reason, I don't exactly know. I get it if you need a bigger audience. I get it if you need to reach a part of America that you don't think you can reach on your own, but I don't get it if you're LeBron James, so that now I have three more minutes left in this segment.
Speaker 1:Lemar Odom is also doing a podcast with Caitlyn Jenner called Keeping Up with Sports. I learned that this podcast was coming out minutes after I found out about this LeBron James JJ Reddick thing. This feels like it lives on the other side of the internet, almost like wow, there's so many, there's so much symmetry here. Do you guys see what's happening? Jake Paul is about to fight Mike Tyson. It's like there is race here. Y'all Like, do you see race in front of you? Can we just see that it's there? Like what is happening? What is this? Lemar Odom and Caitlyn Jenner. Lemar Odom and Caitlyn Jenner used to be in the same family sort of. They kind of still are In a way. It's almost like a little bit heartwarming to see that they have this relationship to do something together. Their thing is called Keeping Up with Sports.
Speaker 1:The award-winning hosts take on all sports, each with a unique personality and opinion. Wow. These subtitles don't tell us anything. Wow, like what it took the words right out of my mouth. What does that even mean? Who wrote that? I mean that's useless, but that's the thing is, like they want to draw you in on the subject, excuse me, the subjects themselves alone the two individuals who'll be hosting this.
Speaker 1:I think many more interesting things will be said on this show than on the previously mentioned show. We are talking about LeMar Odom, a former NBA champion who was married to a Kardashian, who is an addict, who has almost died in rehab, who will be in conversation with Caitlyn Jenner, who is a former Olympic champion. I just want to know what the fuck are they going to talk about? And I will probably. I watched a whole TMZ documentary on LeMar Odom like a year ago, so I am the audience for this. I will tune in for this, just like I will tune in for Mike Tyson versus Jake Paul, because I want to know what's happening. I think this is where I think this is more reflective of society than whatever is going to be. Lebron and JJ Reddick drinking wine talking about basketball plays.
Speaker 1:I'm sorry, y'all, I'm sorry, and if you want to know how to see something interesting, I'm telling you where to look. Don't look at that boring shit. Okay, was that positive Parts maybe? Yeah, okay, okay, I'd say it was fair and a real at the end of there too, thank you, thank you. This is like you don't have to, like you don't have to watch something boring Like you don't. You don't have to, I know, but then, but you know what you do have to, because it's paid for and somebody pushes it down your throat and you guys have sunk costs on this LeBron thing. You can't get off. You can't stop. I can't stop. Okay, morgan just backtracked. Morgan just broke her own rules. She backtracked to the beginning of a segment. All right, next thing here. So here's how I bucketed these things. I like buckets. We talked about where content is going. That's Mr Beast. We talked about new content, content, content, content, content. Career strategy.
Speaker 1:Someone asked on my Instagram says what was that one that I sent you as a one-off your opinion on how known black actors can position themselves for more money and visibility. Your opinion on how known black actors can position themselves for more money and more visibility. And Wow, you know, I experienced this while having a one-on-one session with a poet who wanted to increase her marketability and her earnings as an artist. I'm a broken record man, but all roads kind of lead back to the same thing. In my opinion, at this moment that's indicative of my own strategy, which is like you can, if you want to be more famous and have more money as a black actor, you certainly can try to be a better actor, although if you are already a working actor, I don't think becoming I'm just being real I don't think becoming a better actor is the difference between you making whatever money you make now and making more money. This is something I have to face right now. I still write pretty much every day. I'm still trying to get better as a writer and I hope to get better for the next 40 years as a writer, but I'm going to do that anyway. I have to at some point face that the difference between where I'm at and where I want to be in my career is not skill-based, is not merit-based. It is some combination of building my own audience and building a bank role that finances building my own audience. If you are a black actor and you want to have a bigger audience and you want more opportunities, you got to.
Speaker 1:There's somebody looking at a spreadsheet with your name on it at Netflix, at HBO Max, at Hulu, at Lionsgate, at Disney. On that spreadsheet it has your name. It might have one or two films that you've been in. It has your social following. Because people are doing basic math. They're putting you into the most simple algorithm. This is not conjecture. My friends work at these companies. I am signed to an agency that when I walked in there, wanted to know how many followers I had and the answer was like very few. The answer was in the hundreds. When I went to go sell my first book and in my meetings with the publisher, in my meetings with the Simon and Schuster imprint at Simon and Schuster, they wanted to know how many followers do you have? What is your social following? Right now, when me and Morgan have engagement with companies where we're looking for branding dollars and sponsorship dollars, they want to know how many impressions, how many followers.
Speaker 1:This is a numbers game. Now, keep your artistry close to your heart. Never let it go Bull stop. Okay, I'm never gonna. I'm never gonna actually put that shit eating smile on. That seems required. I'm never gonna do it because my artistry is connected to that and but I'm also gonna play this other game I have to. My livelihood depends on it. My ability to be able to afford to produce this show and other things depends on it. The same goes for an actor, of any color, of any kind, of any kind of creative person Like if you won't play this game, you will be beholden to other people who do play the game. That's it Like that. The answer is if you want to increase, what did he want? He wants to increase visibility and money.
Speaker 1:Bro person, turn that camera on and start talking to it. Put it out in the world and see who likes you. Tape one of your, put one of your audition tapes on your grid. Let people know who you are and what you can do. You got to do it. You must do it. There is like there is another path, but the other path is beholden to individual people's taste and how much they like you. Okay, it's beholden to how much does? I don't know, I don't care. How much does this director or this executive or this like, how much does this producer think you're interesting or that or that or that? But the but, the trick is the dirty secret is that person might not trace their own trace, their own taste either. They're going back to look at that same spreadsheet. Okay, so the answer is like taking in your own hands by building your personal brand. No, take it in your own hands by building your audience with the tools that you have. Okay, great. No, this stuff tells us. Well, with Sidney Sweeney, we are all not Sidney Sweeney. Okay, sidney Sweeney says she's talking about her career strategy.
Speaker 1:Y'all know who Sidney Sweeney is. I will recount Sidney Sweeney is and I will be careful here. She is a 26 year old actor, actress. She is one of the stars of Euphoria. She's been in several independent films over the last like five years. I see her, I see her pop up on like all the streaming platform. Honestly, in these movies that I never knew existed most of the time. But and I'm going to be super real here Like, yes, she's a big star from Euphoria and all of the characters in Euphoria are big stars. She's also a big star because she's a big star like on socials. Like she's a big star on the internet. She does a lot of like advertising, commercial stuff. She does a lot of commercial stuff. She models, she's in ads, she's talking to audience, she does SNL Like she's a big star because she's on the internet.
Speaker 1:I'm saying the quiet part, extremely quiet which is also Sydney Sweeney, is enjoyable to look at for people that like women and probably people that don't like women, I guess, like I don't know, like she has the, she has the American Starlit look like she's blonde, she has big boobs, she is like she looks like movies, she looks like TV in the sort of like formulaic sense in a way I believe she has. I don't like to some. I believe she has questionable politics. I can't remember exactly. There was some stuff about her family who cares Nobody does, because her clips and her image go crazy online. But she also says she has been able to continue to have work because she was willing to do movies that were smaller, that built up over time, to build relationships with studio executives at these different places. And here's what I think about this. I think two things. One, I think there is truth to that, one is I, one and I want to come combine one.
Speaker 1:I think Sydney Sweeney is probably a very strategic person. She reads as that to me, she reads as someone, as I watch the arc of her career, who is, like, aware of where I have a visual in my head of Sydney, sydney Sweeney, crying into her phone about people making fun of how she looks. Okay, I know these are choices made on. When you all, when you guys, cry into the phone. Never, not one single time, do I feel empathy. I'm going to be completely real. I know you guys are doing a thing when you cry into the phone, and I mean all of you, anyone who's ever done it. I know you're doing a thing. It probably is working for you, but I can't. That's a bridge I haven't crossed yet where I'm able to actually believe someone who's crying into the phone is doing it in earnest. But anyway, I think she is strategic.
Speaker 1:I think she probably does build her relationships intentionally, thoughtfully, and it's and it's allowing her land share to grow. I also think that most people we are living in an interesting time, I think an exciting time, which is that most people will not have access to those sorts of executives, producers, taste makers, artists. Most people won't have access to them to build relationships with them. And building relationships with them requires, in some ways, for you to fit into a world of their creation, and I think Sidney Sweeney probably fits into that world in a way that's inaccessible to almost everybody on Earth and that's why I'm bullish on. There are people who you need to build Like.
Speaker 1:I want to dispel something altogether, which is I don't think that this path is as simple as figure out how to be a one-person band and do everything yourself for yourself in your home office At least, that's not interesting to me. You do still have to have relationships and you do still have to move strategically. And as much as I cosplay as though I'm coming in here and just saying fuck everybody and burning the bridges and burning the shit down like it's not like that. The people who I am connected with and the people who I really cherish relationships with, I try to overly show them that I care about them and that I love them and I appreciate them, because I do need those relationships. But this particular path of Hollywood studio relationships that Sidney Sweeney can connect to, I don't think I can ever have that. I can't do it. That's not even to say I'm not capable of it, it's just literally like I can't deal, like I can't do that many lunches with Schmucks. I can't. And she might be able to in a way that most people just cannot. Related Snoop Dogg and his side businesses. I know I'm going to make these connect.
Speaker 1:Dr Dre says and Dr Dre says I personally think he does too much shit. That's an excellent quote, well said, concise and straight to the point. It looks like Sidney Sweeney is always working Like it looks like every time I look up, like I said, a new thumbnail pops up for a movie that she's in, she's modeling for something, she's on SNL. Sheurface and her image are everywhere and there's a lot of Sidney Sweeney happening.
Speaker 1:If I'm going to be honest, I would bet somebody also feels that way about me at a very different scale. Like damn nigga, like you're always working, like you're always this, this, this, what's not, and like part of it is in this job, in this business. Morgan is the same way. Morgan has 11 jobs. People are always asking you what you have coming out next. They're always asking you what's next, what's next, what's next? And I do think that gets into your psychology, where you feel like if you don't have an answer to that, something's broken. If you don't have an answer to that, you're not doing enough.
Speaker 1:And I do think there's something to be said for the Dr Dre method of like when I make something, I come out big and it's huge and it reverberates all over the world for years and I think there is a luxury to that Like. I think that is that is. That is an earned way of being that I think he built early on in his career by producing so much music With him for himself and for so many other artists that he built up like this critical mass where he could take big, giant footsteps like that and as prolific and as much of a huge cultural icon as Snoop Dogg is. I don't think he has the sort of, I don't think he has the sort of cache that somebody like Dr Dre has to be able to do that, and I don't think Sidney Sweeney has that either yet and she might eventually, like Emma Stone probably as of two weeks ago now has that Emma Stone can wait five years to make another movie and when it comes out it'll be like two time Oscar winner Emma Stone has a new movie coming out. But like you got to, you got to, you got to earn that with, with the people. So strategy there it is. We did it. Did we do it? I don't know, but I think we did it. I think last thing I want to say has nothing to do with any of those things it's about. This is just me as a fan. Now, this is generous content.
Speaker 1:Netflix has a show coming out. It is in the quarterback series. This is going to get confusing to people because the series is now known at. The franchise is now known as quarterback, but they're doing an installment that is going to feature wide receivers in the NFL. I have done this show while sick and I think I've done a pretty damn good job, even though, even though, despite Morgan's despite Morgan's ill wishes, I have done well. The quarterback franchise at Netflix. Quarterback was one of the show. You guys know about it, but I'm just going to recount for anyone doesn't. It was a show on Netflix that featured. It was a docu series featuring the inner lives of some famous NFL quarterbacks and, for the record, just if you're an NFL quarterback, you're famous. So Pat Mahomes, kirk Cousins, marcus Mariota couple of the guys can't remember it was good. Okay, anytime you let us under the hood of what happens in big time athletes lives, generally speaking, if it's done, and if it's done well, I'm on time, but it was a little dry because quarterbacks are dry.
Speaker 1:Quarterbacks are like CEOs. They're like politicians. Their purview is so large and they have to appeal to such a wide range, a wide and varied range of people that they cannot let their cannot let too much of their real personality seep through, and my guess is that probably over time dulls their personalities. I don't know. But they're now going to do a season of this franchise featuring wide receivers Devonte Adams, justin Jefferson who's the best player on my favorite team Debo, samuel Amon, amon Ross, st Brown, george Kittle. George Kittle is not a wide receiver, he is a tight end. But whatever they're including him.
Speaker 1:Quickly to tell you the trappings of these characters. Now, first of all, wide receivers are the polar opposites of quarterbacks. Wide receivers are flamboyant, they can be arrogant, they are often neurotic, they are kind of like peacocking and pretty in a way. They're like they have like the aesthetic of soccer players in some ways, but stretched out to like NFL sized people. But they're the people on an NFL team that most resemble normal people in the way that they look like their. Their average body type is like six feet tall, probably 190 pounds, muscular, but in most cases not like so brolic that they look like pro athletes. But if you you know, but they move like pro, like pro athletes. When you see a professional athlete, like at the airport. If you see him sitting down you don't know what's going on with them. But if you watch them literally just stand up and watch to the coffee stand you're like that person's body moves, special. That person's body moves differently than a normal. There's not all those like weird, like kinks or like slouching or whatever, like a professional athlete in the prime of their career moves like a different type of person.
Speaker 1:But in any case, I'm excited about this set of characters because one I'll just be honest most of them are black and they are black both in like racial, ethnic, biological makeup or something, even though blackness is not a biology but whatever and I would say they sort of affect and present black culturally in the way that most people think of blackness. I'm excited about that. I'm excited because I've always wanted to understand the psychology of these people who can run down a field with the world watching, be wide open for a ball that is coming so fast and with such velocity and and is rock hard, like coming swooping down over their head in front of a stadium with 4070, 50,000, 100,000 people in it and the world of millions watching and catch it. Like these guys on this list I'll say Devonte Adams and George and Justin Jefferson, and I'm on brah St Brown especially. They catch it every single time it hits their hands. They never drop it and they score and they dance and they talk shit. And they and my favorite, probably my favorite athlete of all time, if not second favorite, is Randy Moss, and that tells you how much I feel excited about and inspired by this types of characters.
Speaker 1:Like they talk their shit and they still do it every single time and like something that I admire, that I aspire to, that I go back and forth on, honestly, in my own, in my own psychosis, own fucking psychology is like I do think it adds to the artistry. When you tell people you're going to be great and then you are great, I think that's giving them two offerings at once. There's the performance of greatness and then there's the actual greatness, and when those two things line up and they actually work, I think that is like sports theater at its highest point, and so that is why I'm excited to watch this show and nothing but anarchy. Thank you for watching. We'll be back on Tuesday. Thursday, no, we won't. No show on Thursday. Back next Tuesday, okay, goodbye, bye.
