The J. Sterling Hughes Show

Selecting the Law Practice Type that Fits You (Legal Start-up 1 of 3) with Tony Karls - #97

Jeff Sterling Hughes Episode 97

Ready to build a law practice that aligns with your strengths and passions? 

Tony Karls, my co-founder at Sterling Lawyers, is back to discuss how to identify the best type of law for your practice. 

This conversation kicks off a three-part series where we share the early details that helped us start, build and scale our firm.

We covered:
1 - Determining the right type of law for you, aligning with your strengths and passions
2 - Effective market research strategies, including using Google Trends
3 - How to differentiate your firm in a crowded market
4 - The critical role of data in validating your business model

No matter your experience level, this episode equips you with practical tips for making smart decisions in building your law practice!


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I’m here to share my law firm’s secrets, tactics, and strategies of how we have grown from 0 to 25 attorneys and over $15m in revenue in our first nine years.

Yes! It’s true--even if you compete directly with us. I want to tell you the gritty truth on what worked, what failed, and where we are aiming next.

Here’s why.

My teammates and I envision transforming how family law clients are served.

And we can’t transform the practice of law all by ourselves. We need more lawyers growing their practice, kicking butt / taking names, and winning along with us.

So, follow me and ring that bell up top to get all my latest disclosures.

You can subscribe to "The J. Sterling Hughes Show" Podcast. I go into a ton of detail in the podcast.

My YouTube channel is @JSterlingHughes.

When I’m not spilling the goods on our firm's story, I am Winona’s husband, and our six kids' daddy. ❤️

I also love me some fishin’ as often as I can. It’s also occasionally fun to catch a fish too!

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