Navigating Business Decisions in a Sea of Noise | Clear Signal
A podcast about making consequential business decisions when conventional frameworks aren't enough. For entrepreneurs and founders building what's next. We talk positioning, orientation and alternative forms of decision intelligence to help you navigate the next era of business. All conversation flows through one lens: helping you distinguish signal from noise so you can make smarter moves that are the right fit for you. It's about building and leading from your unique edge instead of despite it.
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We toss industry dogma and manufactured authority to share practical truths and have real conversations. Expect entrepreneurial stories and unique perspectives you won't hear anywhere else. Positioning here means 2 things: where you stand in the market and where you stand in your own trajectory. Because how you're positioned determines what you can see, and what you can see determines every move you make.
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I'm Sunita. Alchemical business consultant, non-traditional positioning strategist and divine gangster. Cornell optimization engineer, Michigan Business School MBA, MSc, former consumer health product founder and agency owner. I fuse esoteric tools, 25yrs of experience and a focus on practical application into everything I do.
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TL; DR: Think entrepreneurship + unconventional thinking + the consciousness required to navigate what happens when the obvious answer isn't the right one. Expect content about orienting without a map, business fundamentals and the realities of doing things differently. Everything about this podcast is about where we're going—not where we've been. Mostly solo with select hand-picked guests.
Navigating Business Decisions in a Sea of Noise | Clear Signal
Latest Episodes
Positioning: Why Trying to Manufacture a Niche Will Always Fail [E72]
💥Work with MeShow Notes:What if your greatest business advantage isn't something you need to learn, manufacture, or emulate? How do you know whether you need...
Entrepreneurial Mindset: Stop Taking Advice From People In The Stands [E71]
💥Work with Me See you in late August to kick off Season 3.
Entrepreneurial Mindset: What It Means to Treat Your Business Like a Game [E70]
💥Work with Me My Substack a...
Fan Mail
I am so happy I found you!! Everything you’re talking about in regards to creating a niche, branding, the online space of these $25,000 masterminds, the joke of people who are going out there and promising these outcomes that they have no true ability to promise people, oh my goodness, I feel like I have found my soul sister, listening to your podcast! Please ignore the grammar. I am driving so I am just so inspired to send you this right now because I was building my “niche and I was thinking about how why am I focusing on these stupid characteristics when it’s really about the spirit and energy of the person not how much money they may how old they are and where they live but anyways, I digress I just wanna say thank you so much. I did my human design chart today and I am an alchemist and I feel so at peace now and have so much more understanding and clarity of who I am and why I operate the way I operate. I don’t know if you’re still doing individual consultations but oh my goodness I just get chills even thinking about you. I would love to meet with you.
Philadelphia, Pennsylvania
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