Branding, Positioning & Navigating Decisions in the Next Era of Entrepreneurship | Clear Signal
TL; DR: For entrepreneurs and change agents building in the second half of life. A podcast about making consequential business decisions when conventional frameworks aren't enough. We talk branding, positioning, orientation and alternative forms of decision intelligence to help you navigate the next era of business.
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I'm Sunita. Alchemical business consultant and non-traditional positioning strategist. Cornell optimization engineer, Michigan MBA, MSc, former consumer health product founder, brand manager for a billion dollar brand and marketing insights agency owner. I fuse esoteric tools (including my own business astrology framework and Human Design) — along with 25yrs of experience and a focus on practical application into everything I do.
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All conversation flows through one lens: helping you distinguish signal from noise, see what's actually going on and make smarter moves that are the right fit for you. We toss canned "mindset" content and manufactured authority to share practical truths and have real conversations. Positioning here means 2 things: where you stand in the market and where you stand in your own trajectory. Because where you're positioned determines what you can see — and what you can see determines every move you make. Expect entrepreneurial stories and unique perspectives you won't hear anywhere else.
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TL; DR: Think entrepreneurship + unconventional thinking + the internal alignment required to navigate what happens when the obvious answer isn't the right one. Expect content about orienting without a map, business & marketing fundamentals, founder identity and the realities of doing things differently. Everything about this podcast is about where we're going — not where we've been.
Branding, Positioning & Navigating Decisions in the Next Era of Entrepreneurship | Clear Signal
Latest Episodes
Let's Talk About Bedrock Positioning & UVP: X Marks the Spot [E74]
💥Work with Me❌X Marks The Spot (Pilot oppt Exp 10/1/26)
A Quick Note About Decision Fatigue and a Season 3 Intro [E73]
💥Work with Me❌X Marks The Spot (Pilot oppt Exp 10/1/26)
Anchored Positioning: Why Trying to Manufacture a Niche Will Always Fail [E72]
💥Work with MeShow Notes:What if your greatest business advantage isn't something you need to learn, manufacture, or emulate? How do you know whether you need...
Fan Mail
Hi! 3/5 MG with sacral authority here. I’m just a few months in to Human Design and I just listened to every podcast and watched two YouTube videos. I really appreciate the clarity and how straightforward you are. So much has been confirmed and I can’t wait to learn more. I could write a novel with all the takeaways, but I’m so glad I came across you. Thank you!
Berkeley, California
