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Hey, everyone. Welcome to the aligned Alchemist. Are you tired of following one size fits all business advice that doesn't work for you. You craving clarity over confusion in your entrepreneurial journey. If so you're in the right place. This podcast is for spiritually awake sacral entrepreneurs who want to break free from the noise. And tap into their divine wisdom to create sustainable success. This podcast is like I said, for sacral entrepreneurs.
And if you can believe it, generators and manifesting generators. R 70% of the population. This is the first and only podcast dedicated to sacral entrepreneurship. And even if one, it comes after this. Let me tell you this one was the first because we build differently. We do things differently. We create differently.
And this initial episode, we're going to explore the intersection of human design, business and mindset.
That is the theme actually for the entire podcast, which will be a seasonal podcast. That we'll get going. Regularly at the beginning of September of 2024 with weekly episodes. And until then we're just ramping up to speed.
We're going to discuss. Y human design, merges business energetics with real strategy and how it can be a game changer for you in understanding your unique strengths and your way of operating. So what is human design? How does it compare to conventional entrepreneurial advice? The importance of alignment in business decisions. And how human design can help with all of this.
Before we get any further, you might be wondering who am I. And why should I listen to you? Well, my name is Sunita. And I've been a full-time entrepreneur for 13 years. I've been on this journey myself. I am a five one pure generator, emotional generator. And I'll share more about my background towards the end of this episode. But I'll just say that I have been in the business world for over 20 years.
I have an MBA from an elite school. I've worked with 20 brands. Plus in my time as an advertising executive, a brand manager, a independent market researcher and running a marketing agency.
And I also have a background in engineering. A second. Master's in science. I am certified in neuro-linguistic programming and I consider myself. A business intuitive, a human design expert and an energy guide. So. I'll tell you a little bit more about my entrepreneurial is early at the end of this and how I came into human design.
This is the first part. three part introductory series to introduce you to the podcast and to introduce you to me. Before we get any further, I do want to let you know that I be. Accompanying YouTube channel called success and spirit, by the way, success and spirit is my actual brand. It is everywhere.
I'm success and spirit, those three words together on YouTube threads, Instagram Tik TOK. I'm not readily on all those platforms, but I am. Regularly posting on YouTube and threads. And I will be back on Instagram, the fall. And I'm just letting you know that I do a lot of educational content on those channels.
So especially my YouTube channel. So. If you're a brand spanking new to human design. And you want a human design, 1 0 1 video. I will link to that below and they will be as this. We go. Just one-on-one content on human design in general and all the different order types, et cetera. And this podcast is really about taking all that information and applying it to business and really using it for transformation in life and entrepreneurship. And so all of those links are below.
Y human design. And why human design for business. So if you're a solopreneur, you know that there's no delineation between life and business and there's no delineation between your business and your health. So the whole notion of this podcast is really to illuminate a path forward towards more aligned growth. To look at everything from a fresh perspective. Looking at sales and messaging and marketing and business energetics and doing it in line with our uniqueness and building personal brands and forging our path forward in a way that is unique to us. It may not surprise you that the name of the podcast, the aligned Alchemist is a nod to the book by Paul Coelho.
The Alchemist is a famous book. That's been translated in more languages than any book in history. And it's all about transformation. And it's all about following your unique destiny by listening to the universe, by listening to your intuition, by doing what feels good for you to you. Despite what others say. Trusting the omens trusting the sign, trusting the sacral, trusting your gut. In a nutshell, it's about alignment.
And as I mentioned, I've been in the business world for a very long time. I'm gen X, I've seen so many iterations of the online paradigm and what is popular and what is allowed it as success. And you guys may or may not know that this podcast originally started as the aligned to CEO. In the spring of 2023. And then I felt the need to change the name and change the brand.
And I took a step back and I talk more about that in part three and why and how I came up with the name and all of that. But the bottom line is, is alignment around that time was becoming a pretty played outward in the conventional business space. And it was starting to not mean anything and alignment and human design.
It goes well beyond what you might hear as a ism on a LinkedIn. Article or something like this, it is really about aligning your energetic blueprint. That's what your human design is with your business, your brand. And so.
Human design is.
An ability when used correctly. To see. Where are you? Conditioned by others.
Where are you utilizing your own energy?
And are you making decisions from your own energy versus others? Human design is a body system. It is not a mental system. So. Most other forms of coaching involve the mind, the subconscious mind, the conscious mind, et cetera. And those are all hugely important, but the body has been left out. In modern society and human design brings that back in human design. Is comprised of four ancient systems.
I go over that a little bit in part two. And that is kind of the backstory on human design and how it relates to astrology as well as my backstory. That's what the first couple of episodes are about. So that you really understand who I am, how this podcast is different from other human designed podcasts out there, how I'm different. And more importantly, Y I UNM. Bringing this into my toolkit kind of later in life, because a lot of people are into. Human design are quite young and they discovered it quite young.
And so why someone on the second chapter of their life? Bringing this into the fold. And I talk a little bit about that as well. I've mentioned, I've been in the business world for over two decades and navigated the non-traditional path as an entrepreneur, as well as a senior MBA level executive.
I've had several six figure businesses. B2B space B to C space, online business, offline business. I sold physical goods. I've sold services. And like I said, I've worked with all of the biggest brands out there in my professional corporate career. And. One of the things that I found as I was navigating through those different chapters, or especially as I look back. On those different chapters as to where I fell down, it really was where I was trying to do stuff that was out of alignment for me, or I was trying to do. Things that were a business model.
That was not a fit for me. Or I was trying to listen to people who were where the puck is and I was where the puck was going. So I mentioned earlier that I'm a five one, the five, one is a profile line profile is your role in the world. We'll get into profile lines. If you're familiar with the profile line, you know, That the profile is your role in the world. And the five one is the visionary resource.
They are the Heredic investigator. And they are. Kind of like the visionary guide and so.
I often was ahead of where my business coaches were.
And so I didn't trust myself and I wasn't able to listen to my own body wisdom that I was on the right track. It's something I struggle with to this day. I. We're working on my mindset daily. I'm trying to do something different in the business space with this podcast, even. Different from what conventional advice would be that I should follow.
As I launched this podcast. And so it's really about. Tuning in to your own body wisdom as you're navigating forward. I mentioned that sacral beings build differently. Well, we build slowly and we're here to build mastery over time. And so when you are sculpting a piece of clay, you are going to make changes to the clay. But if you start with the wrong clay or you screw it up too much.
You have to start over. Anyone who's done any kind of pottery sculpting or painting. You make too many course corrections in the wrong direction. And then you just got to start over. You listen to someone about the wrong canvas to use the wrong paint, the wrong list. My art analogy is going to go a little bit off the tracks here, but you get it. And so it's very, very important that you are listening to yourself as you are navigating, which is not to say, do not take outside guidance.
Obviously I provide guidance to people. This is a service-based business, but. A lot of the guidance out there is two things. Number one. It's based in the mind.
And it's based on a lot of ego. What that person was certified in, what that person's experience is, what that person believes. It's not based in you. And this is the second and most important thing. It's based in a lot of people that are very little experience. I said what I said. So the coaching industry is built on largely people who may not even have had successful businesses or they became a successful coach and then not their business. Now coaching is one business model.
And you can be successful coach for having a successful social media platform and have know nothing about business. And know nothing about how to teach somebody else to grow their business, or more importantly, how to train somebody else whose business is nothing like yours, whose personality is nothing like yours. And whose preferences are nothing like yours?
All they're going to hear is, well, I grew on Instagram. I grew on social media. You should do what I do. A lot of them are very young as well. And a lot of what human design is, is the wisdom. That comes from living your not self. Over time you look back. And you're like, oh, Aye. This is where I fell awry.
And then you can not only. Course-correct faster or prevent that from happening. Later. You can guide others because you develop wisdom. So in human design, there are nine centers. The centers can either be colored in or not colored in there's something noticed to find.
Undefined and open.
That's beyond the scope of an introductory episode. And for those of you already familiar with human design, I don't want to bore you guys. There's a lot of educational content, like I said, on my YouTube channel, but where you are not filled in, let's just make the simple, where you're not colored in.
And you can, you can go to any free site. And put in your birthday, you do need to have your birth time, just like an astrology report. And you can get.
You're going to see where your colored in. Okay. So where you are colored in is your own energy and where you're not colored in. Is other people's energy. Now there is a whole other thing there's gates and channels and incarnation cross. And those, each gates is on a placement in your astrological chart and on and circuitry and on and on and on human designed as a complex system, people try to water it down on social media so that you think they're talking to you, they do that. People do the same thing with astrology, I lean towards. And more precision focused approach. I'm also a five, one to five one scene investigator. We build a foundation through real knowledge. So you're rarely gonna meet someone with a one-line in their profile who make shit up, because it's just not how we're wired.
We're wired to understand things at a deep level and then share it with our people. In a way that's gonna be different. I'm going to share it differently than somebody else. Who's a three or four or whatever. So a little bit good enough topic there, but just to share that.
The more.
Uh, wisdom you have gained over your journey. The more, you can guide others on that. And though on the, on the description, I say, I'm your guide and your mentor. And I was hemming and hawing about using the word mentor because it comes with a lot of responsibility. But I do feel like in the second half of life, I've. Been there done that with business long enough.
Like I said, I've been in the business world for 20 years, been a full-time entrepreneur for 14 years and own two prior six figure businesses that have nothing to do with coaching.
That's kind of why I wanted to launch a new podcast in the space. A space that is already kind of saturated with human design podcasts. I wanted this to be different. This is a thought leadership podcast. This is stories. This is, specifically focused on sacral beings. Although of course we will have all the different types on here. And anybody's welcome.
If you are a non sacral, , you are the minority, you know, sacrals are 70% of the population, your kids, your spouse, your business partner, et cetera, your, your neighbor or your whoever you're interacting with on the daily is going to be a sacred being and understanding them is going to be important.
So, like I said, I talked a little bit about the lack of confidence and the lack of self trust I had in myself. And my . I still have own a market research company. It's called catalyzing insights. It seeing where the puck is going and everyone in business will tell you, you know, don't play where the puck is, see where the puck is going, but then everybody who you hire wants to teach you. How to sell. Specifically where the puck is, this is how you name your podcast.
This is how you tie to the podcast is how you do this, this, you do that, that I do this based on what everybody else is doing. And honestly, what worked for them. And they have a completely different profile. They have a completely different set of experiences and they have a completely different set of circuitry and they have a completely different goal than you do. So. That's what's rewarded because that's, what's working.
So if you are a visionary or you're trying to do something different,
You're often heard don't reinvent the wheel. Success leaves clues. Right. All this other nonsense. And so what happens is when you're following what people are doing, you're not falling yourself. So I mentioned that I had a consumer goods line, so I actually owned a product line known as nourish labs. That was the first.
Prebiotic probiotic.
Actually I take that back. That was the first probiotic strain that had proven clinicals for the gut brain access. That was shelf stable shelf, stable, meaning. I could survive heat and you didn't have to refrigerate it. And it had, you know, your, it would survive your gut microbiome, heat acids, et cetera. Patented. And it had a prebiotic probiotic, Preet.
Nobody was talking about prebiotics when I launched that in the fall of 2017 and two years before that. And by the way, that sold over 30,000 bottles through word of mouth and e-commerce, I didn't even have a brand. Now that's a whole other story about how I wasn't a visible person before him. And that's a whole different thing. But, , that shows you the power of what a good product it was and how much it worked.
So the five one is basically someone who creates practical solutions based on their investigative knowledge. So I have a second master's in nutrition, functional medicine. I have a hormonal condition, , that a lot of women have, and there was no answers for me back in the day, this was like 2003, whatever.
And so I did my own research. At my own trial and errors and came up with this product that was universal. Anybody could use it, it was geared towards women, but that was just marketing gut microbiomes. And it was geared towards everybody. It wasn't a product product that you had to have a particular issue for it.
Yada, yada. The point is it was a practical solution for everyone. , I didn't have the business experience I have now to really understand how to market it and sell it and all that kind of stuff in the way that I should have. And so I am taking a step back from that and also my goals and interests about where I want to go with my career and my lifestyle have pivoted since then.
Again, I'd launched that seven years ago. But the point is, is that, , no one was talking about that stuff back then. And so I didn't actually trust myself because I was a visionary playing in the do whatever else is doing world. I hired people who were telling me stuff that. Wasn't a fit for me. And so I've made lots of mistakes.
I'm the first person to mention this. I made lots of mistakes. Every entrepreneur is going to make mistakes and a true entrepreneur is going to own them. But what an Alchemist does is they turn. Mistakes into wisdom.
Right. If you know a little bit about the book. He was on his path. He took a shift here. He took a shift there. And the aligned path just means that it's an alignment for you. It doesn't mean that you're not going to go off course. Here and there, , it just means that you don't go so far off course. Because. Here's the thing as you get later in life. You. Don't have the time and energy to go completely off the path and get completely back on the path.
It screws up your mindset. You might be out of money. This has happened to me so many times. You've run out of money. You have to start over again. , you don't trust yourself anymore and you just want to give up. It's really about trying it to find the path that's right for you. , and staying on that path. And knowing that when you fall off path, You can course-correct it it's that foundational. Confidence in yourself based on your defined dissenters. That give you that empowered sense of self that regardless of what is the swirl happening through the undefined centers? You can power through.
I've talked a lot on this particular episode about just the centers and define, you know, empowered decision-making and there's a whole heck of a lot more. To human design than that. There is something known as circuitry, which is how you're literally wired, which are the business models that are the right fit for you.
The clients that are right fit for you. There are your throat gates and your mercury gates. And how are you literally designed to sell marketed influence? It is literally built into your DNA, your blueprint. There are business models and there are business strategies that work, but they may not work for you.
And if they don't work for you, it's not going to be practical and it's not going to be sustainable. Like I said, this. Entire platform is built for sacral beings because we build differently. We built through mastery. So if we keep. Starting over. We're not going to build anything. And that's what happens when we get frustrated, we focus on tactics that don't work for us.
We focus on. , platforms that don't work for us. We get stuck with the wrong coach and we lose our confidence in ourselves.
And that is a big part of what this particular message is about. So, you know, a lot of what we're going to be talking about next couple of episodes is about empowered decision-making, but. Human design is a lot more than that. , and it's really, really leaning into who you are and what your strengths are.
So even in the traditional business world, you know, there are people like Gary V or any of the big gurus will say, you know, double down on your strengths and outsource your weaknesses. And, and that's one of the biggest differences between entrepreneurship in the corporate world. The corporate world wants you to be everything and know everything and learn things and fill in your weaknesses.
And that's just not realistic. If you're older like me, you know, you made a boatload of mistakes and twists and turns and. You might have a pattern where you're like, you know what, I'm not really good at that. I tried to do that myself and then everything came crashing down and I would have done it differently.
And if you're trying to do everything yourself, It's ego. It's the way you've been programmed. Like I can do it myself. I don't need to ask for help. It could be that you're afraid to spend money. , it could be many different reasons and it doesn't actually really matter the reason, because if you try to do something that you're bad at and you're not going to succeed at it, It's going to bring down the things that you are good at.
And that is a lot of what human designed for business is. It's leaning into your gifts. It's leaning into your divine centers. It's leaning into who you are, what your super powers are, how you're divine to sell marketing influence. And how you energetically move through the world. And that is what makes it sustainable.
You build something sustainable, practical, and long-lasting, and this can apply to your morning routine, your business, rhythm, your schedule, the workouts, you do your hobbies. As well as your business. And right now I work with business owners exclusively because while there've been a lot of twists and turns in the corporate realm, since I left 14 years ago,
People have a lot more autonomy people listening to this might be further up on the totem pole. Human design does work best when you have a little bit more room in your schedule to be autonomous and be yourself and play the role you are meant to play in the world. So eventually some of my stuff might be applicable, especially in my courses and stuff might be applicable for everyone.
So, but right now, in terms of my one-to-one work, I do work with entrepreneurs exclusively. And right now I'm specifically working with sacral entrepreneurs, , because I really feel that we do stuff differently and I like to. Really, really hone in on the sacral. And that is our battery. That is our life force.
That is a regenerative thing that will either. Build the best thing in the world and build our future path or we'll run itself into the ground and go nowhere. It responds to outside of itself. And so what you feed it is really going to be what he gives you.
One of the last things I'll talk about, and I talk a little bit, a lot more about astrology and its comparison to human design in the next episode, but I am a formerly trained astrologer in addition to my formal business background. And I will tell you that you can completely understand your. Business blueprint. In terms of your strengths. Things you're meant to do through your astrological chart.
Done well through an expert. And off the stupid way people use it in pop culture, sun signs, and random bullshit and horoscopes and all that garbage. And I have Venus in the sign. This means this, your hunter charts, a hologram, just like human design. It is the totality of your entire chart. Human design can be piecemealed with a little bit more accuracy.
Like I mentioned, I'm a five one. You could put a room full of five ones in the same room and we'd have a cocktail hour. And I'm sure a lot of our stories and our struggles and our pain points would be similar. So you can piece mail bits of human design with accuracy in a way that you can not with astrology. , which is why I am brought that into my business because as a five one, I'm here to universalize concepts and I can't universalize God's up.
So if I can only applied to any equals one, But.
Humanism brings in a layer of energy. And I talk about the four foundational systems next episode. And that is what is interesting to me is it brings in the notion of energy and, and that adds that to the superpowers you already have in your astrological chart on augments them. They are two separate systems.
They do work together, but one is not the other. And I talk at length about that in the next episode. And one of the problems in the human design space, where people who don't know human design, talk about astrology as if it's the new astrology it's not, and that's a bunch of horse manure. , so as an entrepreneurial, you're selling yourself in the marketplace. And you need to brand and market yourself and your personal brand and the way you sell yourself and the energetics and the vibration with which you give yourself out to the world with. That is your human design and it has to be clear and it has to have no static on the line, or it's not going to work.
You can do everything right. But if you've got static on the line, No, one's going to hear you think of it like a radio. And so you really need to be dialed into the right people with the right message and the right way. And it doesn't mean you have to be perfect. You just have to be, you. And that is human design applied to business. That is this podcast in a nutshell. , it's living your design.
It's mixing human design with personal development and. All of the things, and if you are like me, you might be a personal development junkie. You know, I've been on this journey for a very long time. Hypnotherapy astrology, Vedic, astrology, neuro-linguistic programming, intuition workshops, crystals, taro, energy healing, Felden Krantz, somatic, bodywork breath, work, plant ceremonies, floating journaling morning pages, subliminal programming.
You get it. And it's all useful. And it's all part of the process, but for me, and you're going to hear this from others, is that when I discovered human design and I discovered it four years ago, I was triggered by a manifestor as you know manifestors or you may not know manifestors are the triggers.
They are 9% of the population and they turn the key to the car. So I spent a lot of time on my [00:25:00] experiment and working with coaches and getting trained and all that. And what kept me interested in this particular modality is it really was a filter into the, all of the things that we do. Day-to-day and business. You're constantly making decisions as a sacral being are constantly making decisions as a business owner.
They're going to factor into your money, your happiness, your momentum, your mental health. And there's a difference between, like I said before, the path being a Jagen. And you just going all the way, the heck off course and getting thrown off and you're angry. You're defeated. You're bankrupt. You lose confidence. And you're just like, fuck all this.
I'm going to go do something else. And I don't want that for you. So I'll leave it at that. I feel that human design is the next chapter of where we're headed, considering the explosive growth and human design over the last couple of years, this is a system from the nineties and it really speaks to the paradigm shift that we're going to. And I think more and more of the business world will start to integrate . Human design into itself.
Problem with that being that it is completely out of integrity. , I saw a post the other day. From someone who does Facebook ads. And she's like, oh, I'm a projector. So I'm strategic. That's the dumbest thing I've ever heard in my life. I mean, first of all, strategy is a mind thing. Your aura is based on your body.
It has absolutely nothing to do with projectors. Generators manifestors are no more strategic than the other. So you're going to hear a lot of nonsense being thrown around as the mainstream is starting to adopt this. And so I want this to be a place of truth. I want this to place of no bullshit. I'm person of no bullshit.
I'm sure you've picked that up already. And so there's a lot of things that human design is. There's a lot of things that human design are not many people I would say this is especially true for projectors and manifestors and reflectors.
The other types, the 30% are those they're different. And so they have been labeled different their whole life. They operate very differently in the world, which is part of the reason I don't currently work with them because it's just a whole other. Type to really understand and know well, And they have their own challenges.
They have their own experiences. And they're one of the earliest adopters to human design because. They were like, oh my God, I found it. This is me. . So in people's zealousy for something that fits them, they can go a little bit over the top with it. , they can become so passionate about finding this thing that could never explain themselves before.
And it feels like coming home, but then you give your power away when you make it your end all be all. You make it everything, you know, you forget that business strategy exists. You say the mindset, it mind is irrelevant. And you forget the fact that we have a superconscious mind and you, your sacral cannot respond to what it can't see.
And you're not going to see what you don't believe. And all of these things, there is so much more to the human experience than just human design, but it is a big fundamental piece. So wanted to ground you in all of that. This is a practical podcast. I'm a practical person. And I've been a nonsense person and everything I do on this platform will be about practical solutions.
This podcast is gonna be a mix of guests and myself and stories and tips. And really it's designed to take you one step further on your journey either in business or your understanding of [00:28:00] being a sacred being. So. That's it. I've told you all the places to find me. This is part one of a three part series. So stay tuned for the rest of that. And do want to let you guys know that in the show notes of every episode, there is a prompt to text me. That is through my hosting platform.
So I don't get access to any of your personal information. You can leave anything you want there. Questions, comments. , ideas for a future episode, whatever you can leave as much or as little information as you'd like, I would love to do Q and a episodes and it really be. You know, addressing things that you guys want to hear, especially as I'm just starting the podcast.
So I'm going to throw this out on social and potentially have a discord group for it. If the podcast grows big enough for that, but feel free to ask questions. Clarify, anything, all that we'll incorporate it as we go. And before I wrap up, I do want to let you guys know what part two is about.
I've alluded to it a little bit, but in part two, we're going to talk a little bit more about the four ancient systems that are the heart of human design. , I'll talk a little bit more about my journey specifically, , in my spiritual stuff, and really why Hume design resonated with me on my journey versus other things.
Where did I find other modalities fall off that human design really, really addressed for me. And I would be remiss to say that since this is the first episode, there are likely other people, or there are likely people listening to this episode that are a returning group from my aligned CEO days.
Probably only a few of you guys, cause that's been about a year, but I do want to thank you. If you have chosen to stick around. And appreciate your loyalty and also want to let you guys know that this is what human design looks like in real life. And this is what human design is in business. It is not a F a fancy Instagram, grid. It is not a coach showing you the behind the scenes of our fancy life.
It is in real life. Human design is that you're going to make decisions. That make no sense. They make no sense to others. They may don't quote, business sense. They make no earth plane time sense. But when you're aligned with your design, it makes perfect sense. And that's the power of human design is you're gonna do things on time, in the right way for you. I hope you enjoyed this episode.
I hope you continue with me on the aligned Alchemist journey. Thank you for listening.
