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Summary:
In this thought-provoking episode of The Aligned Alchemist, we explore the balance between expert advice and trusting your intuition in branding decisions. Discover why your unique vision is crucial for standing out in a crowded market.
In this episode you will discover:
- Why blindly following expert advice might not always be the best for your brand
- The story behind changing the podcast name from "The Aligned CEO" to "The Aligned Alchemist"
- How trusting your intuition can lead to more authentic branding decisions
- The importance of incorporating all aspects of yourself into your brand
- Why your "unique gold" is essential for differentiating yourself in business
Key Insights:
- The symbolism and meaning behind "The Aligned Alchemist" name (and cover)
- How Human Design principles can guide you in making aligned business decisions
- The value of authenticity in attracting the right audience to your brand
Why confidence in your choices is crucial for long-term business success - The astrological and alchemical symbolism woven into "The Aligned Alchemist" brand
- How the sun, Leo, and Aries archetypes play into our brand story, your purpose and the journey of all entrepreneurs
If you're ready to explore a more intuitive approach to branding and discover how to truly stand out in your market, scroll up and click play!
Warning: This episode challenges conventional wisdom. Your perspective on branding may never be the same.
Whether you're a seasoned entrepreneur or just starting out, discover how Human Design can be your secret weapon for aligned growth and decision-making in business.
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The Alchemist's Transformation
The term "alchemist" symbolizes transformation and the willingness to be seen for who we truly are.
☀️This podcast is dedicated to those who are open to unique perspectives, willing to question the status quo, and seeking transformation in both their personal and professional lives. It's about unleashing your creative genius and finding success by being true to yourself.
Stay tuned for more episodes where we'll explore branding, marketing, mindset, intuition, body wisdom, and the journeys of fellow entrepreneurs.
🙏🏽Thank you for listening, and I look forward to sharing more insights in the next episode.
YOUTUBE VIDEO: Human Design 101
https://www.youtube.com/watch?v=1-_QebFebhA
Content Pillars of ‘The Aligned Alchemist’
How to use Human Design in business
How to build an aligned business
How to to use astrology in business
How to use Human Design for client attraction
How to use sacral response in Human Design
How to be a generator in business
How to be a manifesting generator in business
How to work with the subconscious mind
How to build an audience using Human Design
How to use mindset and Human Design
Human Design and marketing
You can find me at Success and Spirit on Youtube
Generated By AI, May Have Minor Errors:
Hey, everyone. Welcome back to the aligned Alchemist.
Something interesting happened to me this week. I was on threads. Which if you're not familiar with threads it's Instagram's version of Twitter and it's growing in popularity. And I've been spending some time there, the last couple of weeks for whatever reason. And, there's a pretty big podcast community on there.
And so it's a great place for podcasts, coaches, and strategists to find clients. And so they're often. Posing questions about different things. I don't remember the exact context of it. So anybody asked a question, you know, or pointed at the fact that oftentimes. They'll get on the phone with a client.
And by the end of their conversation, the client has changed their name of their podcast. And podcast names are a big deal. If you're not a podcast or yourself, they are. Really important for SEO. They are really important for ensuring that the right people find you. And that you are. Not confusing people with who you are and what you do. And people know exactly what to expect from you. And that's important about the cover and the description and all that, but what you call the packaging of a podcast? Not new to marketing. Not lost on me.
And I also knew that the aligned. Alchemist. Wasn't the most obvious name? Now I explained last time. Why it's the perfect name for a podcast to talk about the intersection of destiny and human design and entrepreneurship and the path and being a sacred secret entrepreneur. You'll get it, but it's not, might not be obvious to everyone and we'll see how it goes, because I'm assuming the most Jordy of the people listening to this as I first launch are people who know me personally, or were prior listeners to this aligned CEO.
I haven't really done a big marketing push for this yet. So we will see how it goes, but it really triggered me that conversation because I felt like I need to explain. Why I called it the aligned Alchemist. And to me, it's just so damn obvious with the book. If you understand human design at all. You understand?
The notion of the generator and how we move through the world. And I should say sacral being. The manifesting generator moves to the world in the same way. I'll be at a bit faster. And it to me just makes. No brainer sense. And it's where I see this brand going longterm. And it's an example of how human design plays out in real life.
It's that in any given moment? In business. You were given a lot of feedback. From experts. And the more business experience you have and the more marketing experience you have, or the more experience you have in, your line of work. The more confident you're probably going to be in saying, no, I think I know what I'm doing. It's not that, you know, the answer it's that. You feel confident? In the choices that you make at any given time. Because you have a very solid feeling of not only do I know who I am now, but I know who I'm going to be because it's all me. I hope that makes sense.
Businesses change and evolve services, change and evolve, offerings, change and evolve. The platforms you might focus on might change and evolve. But who you are and where you're going is solid. And. That's really what human design is about in business. It's giving you tools to be solid, so that.
You are open to input.
And you're not living in an echo chamber of your own. Ideas. But ultimately you have the confidence to know what's best for you and your projects because nobody else is going to know that. And.
Ultimately any. Professionals job is to get you success immediately. So the most. Sure fire wary to get X success in the business world. Is having a very, very tight niche. And there are ways to do that in alignment with you. There are ways to do that in a way that feels legitimate and feels like all, this actually is a yes, because this is actually who I am.
This is actually who I want to work with. And that's what happened to me when I kind of finally honed that I wanted to focus on sacred entrepreneurs in this version of the business.
But if not done right. You actually cut off aspects of yourself that are your unique genius. And that's why I'll be working with business owners. On helping them find their golden thread. That's what I do as a lot of what I'm gonna be doing is working with people. To ensure that as they're creating the marketing and the branding, they're bringing all the pieces of themselves.
And when you bring in all of the pieces of yourself, two things happen. Number one. You feel fully whole. You're just more on board with where you're going. Number two.
You're going to attract the right people. So human design has a lot of energetics to it. So I'm going to attract the right people with a podcast called the aligned Alchemist versus something that's a little bit more. Human designed for blah-blah-blah. There's a lot of human design for blah, blah, blah, out there.
And that's not to say they're bad. Podcasts are very popular podcasts that do that. This is a test to see whether or not. This is a name that's confusing or a name that's magnetizing, but somehow. I would rather do that test.
And be wrong, listening to my intuition. Then be right listening to somebody else. I said this in a YouTube video and I'm going to reiterate it here. Cause I did that YouTube video a long time ago. That is really. The power of human design. It's not that. You are going to every do everything right. It's that you can look back at the choices that you made and live with them. In. For me. I can live with the choices that I make. That are. Maybe not the right thing.
When I look back. When they were my own choice.
And if I just blindly follow somebody else's advice.
And then. Things do not turn out how I'd like them to. I am like, you know what? You knew better. You didn't trust yourself.
And I talk about that in description of the podcast. There's a lot of that in the business world. There's a lot of that in the solopreneur world. There's a lot of experts. Guiding you telling you, teaching you and. I'm one of them, but this is done in a very holistic way and there's no one way. And there's no one.
System that's going to work for you. And you have to apply. Actual business. Strategy to it.
I do have a secondary name of the podcast called decoding success using human design. And that is to make it very obvious what the podcast is for. And for SEO purposes, and I think it adds to the name and adds to clarity. And it's flexible. This happened three days ago. So. I just want to just share that with you.
And then the rest of this podcast is really telling you about. The cover is a lot that went into the cover and why the cover is the way it is. And also what caused me to change the name from the aligned CEO delight Alchemist. And a little bit of when that happened and why that happened.
If you have followed this journey of this podcast, you will know that in may of 2023. I started a podcast called the aligned CEO. And.
The line CEO, it was a play on words. It wasn't CEO, business CEO. It was this notion, you know, in my head, I was like, okay, well, you've got all these different organs and parts of your body and cells, right. Functional medicine. And then you've got all these different centers. That's human design. And then you've got all these different planetary placements and aspects in your astrological chart. And then you've got these three parts of your brain, your super conscious, your conscious brain and your subconscious brain. And then you've got all the multiple parts of your business, and then you've got all the multiple parts of your life of which your business is a part of it.
And so is this play on this notion of where there's alignment and all of these things? And that's when you have the clarity and the energy and the direction to move forward.
But you can feel that there's a very big difference between the aligned alchemists and the aligned CEO. I'll just say that I woke up in June. Of 2023 with this feeling like I needed to change the name. That was also day. I woke up completely covered in hives, which is not typical for me. And I found out later through a friend that that was the day that the Schumann resonance, which measures the electromagnetic frequency of the earth. It was off the charts. And so there was this energetic. Vibrational bump. I mean, that's what we're feeling. Now that is increasing. But the bottom line is we're moving more towards an energy based world from a earth based world. And so there is a. Increase in energy on earth and people who are somewhat energy, oaky and tuned are feeling it myself.
One of them. I woke up, felt like I needed to change the name. Aligned ALK. Miss was absolutely it. And you know, a business coach could say, oh, well, you know, You should make this, something with the name human design in it to make it good for SEO
no, that's just too myopic for me. It's the lined Alchemist and the Alchemist. Chemist is you and the line.com assist me. And alchemy is the sun and alchemy is gold. And human designed the way that I do it is all about finding your inner gold that is all the different parts of you, especially in business, your superpowers, the way you move through the world, nobody else is going to be like you.
And it's a way for you to differentiate yourself in the online world or even in the business world in general. And fit in and utilize your gifts. Versus. Trying to fight them. , I think I mentioned this in the last episode, but in the corporate America, Everyone wants you to , try to. Fix your weaknesses.
Well, nobody's doing that in the business world. Entrepreneurship space. No one should be doing that in any. Thing. That is it. It's your stepping as your literal gold.
By shining your gold Leo. The sun. Alchemy. The sun lights the path for all of us.
And even if you are taking out hike at night, you are using the reflection of the sun off the moon to do that right union, probably not going to do that. At least ancients didn't do that the first seven days of the month and last Sunday of the month, because that's when there's less light. So there's less clarity to make decisions.
But also it's not as safe to be outside because you can't see. So we're using the sun to guide us. We're all using the sun to guide us. To find our gold. So you can see all the hidden meanings there. And alchemy and growth and transformation. And the last piece is that in the world of astrology. The sun represents our purpose.
And human design. There's a planet that they use called earth. Sure. You've heard of it. And that is really the intersection of. The sun and earth in our chart. Comprises how we live out that purpose on earth. What's our role.
But at the end of the day, it's your purpose? So it's you being directed on your life path with purpose? And towards your purpose using your specific gold, that's kind of the notion about that. The ruling planet of the sun and astrology is Leo and Leo rules, leadership and courage, and the heart of a lion and having fun while you're doing it and being in. Play. And. Stepping into your power and confidence and courage. And the son's sign of is Aries.
Aries is Cardinal fire. Aries is. I jumped off a cliff. Aries is the entrepreneur areas is the change agent areas is the fool. Aries is the one who's not afraid to try and quote fail where there is no failure in real life. It's feedback. Failure is just a judgment from others. So. It's the first sign of the Zodiac. It starts the journey, the fool card and taro, which is the zero card. Someone's jumping off a cliff blissfully. And it's that fool's journey. And then it goes all the way through all the cards of the taro till the end, where it all comes from full circle, the world card, and they get everything. And think about the Alchemist.
He started out. With the vision. And emission. And he followed the signs and the synchronicities, and he did what he thought was right. And he got his gold. So that is what the sun is. And the sun is a giant fire. In my opinion, it's entrepreneurs sitting around supporting each other. I'm building this business from the start to be a collective business.
I obviously will work with people one-on-one in some capacity and I'll let you guys know about it, but this is going to be a platform I want to build and a place where we can support people, paid containers, where you can even deeper discussion and guide each other. And this kind of virtual fire that we're sitting around and really sharing stories, helping each other out. And helping each other, take one step forward on the path. I think that's all that I wanted to say to you.
And if you're enjoying this podcast, I'd love for you to do a favor for me and leave a review. If you listen on apple, which is majority of my listeners, you can just scroll to the main page of the podcast. Scroll to the bottom. Apple makes it really easy. Lee five stars. Please leave a sentence. So it actually looks like someone left a review and it's not just a bot. Again, very much appreciated. And we're going to really, really roll into the real content from here on out, talking about mindset and human design and all that.
We've done that a bit, but it's been a little bit of storytelling, a little bit of background on me, and now we're going to just roll into. The stuff that's going to help you on your way. And hopefully you're going to continue on the journey with me. And the rest of us. And if not, I hope you learned something about human design. I hope you've learned something. And I will see you on the next one.
