In this episode, Lauren & Matt explore Lulu’s open source Print API. Don’t know what an API is? We’ve got you covered. We also talk through the value of personalized products and creative ways to use Lulu’s Print API to power your custom...

In this episode, Matt & Lauren are joined by Sarah Franklin, Lulu’s Public Relations Manager and expert book publicist! Hear about book publicity simplified as Sarah answers questions like: →  What’s the value in ...

In this episode, Lauren & Matt deep dive into book metadata and how it can better position your book in the market. Maximize your discoverability and reach with tips on choosing bookstore categories and BISAC codes, tools for keyword res...

In this episode, Matt & Lauren explore different ways print-on-demand technology can support your business. We share ideas for creating books for internal use, brand awareness and loyalty projects, and new product lines to consider. 

In this episode, Lauren & Matt make a case for why every indie author should try using a preorder campaign to support their prelaunch marketing efforts and boost their book sales. We talk through how preorder campaigns can help you reach...

In this episode, Matt & Lauren answer questions about moving your books from Amazon to other ecommerce solutions, including global distribution and direct sales. Learn how to maximize your book’s availability, forge stronger connections ...

In this episode, Lauren & Matt share tips for aspiring public speakers. We talk through presenting your best pitch to event organizers, targeting your ideal audience with your session title and description, and representing yourself with...

In this episode, Matt & Lauren tell you why publishing a book can do more for your business than just adding a new revenue stream.. Learn how books can establish your expert reputation, connect you with new audiences, and strengthen rela...

Is this the year you’re finally going to publish that book? Or maybe you just want to write more than you did last year. In this episode Lauren & Matt share tips for building a writing habit in a way that works best for you… and set a fe...

In this episode Matt & Lauren recap some of the hottest topics and trends in the publishing industry from 2024, and make a few predictions for 2025.   Thanks for a great year of publishing and prospering with us!&...

In this episode Lauren & Matt explore the journey to successful audience growth by finding your content niche, defining your ideal reader, and identifying your target audience. We also discuss the value of learning from other creators, w...

In this episode, Matt & Lauren tackle some of the most common misconceptions about self-publishing. We debunk myths like: ❌ You won’t make any money self-publishing❌ You have to spend a lot of money to self-publish...

In this episode, Lauren & Matt discuss the New York Times Best Seller lists. Learn how the lists are decided, what disqualifies a book from being a potential NYT Best-Seller, and why self-published authors rarely m...

In this episode, Matt & Lauren have a conversation about Taylor Swift’s upcoming book, talking through her decision to self-publish it, and what that says about the future of traditional publishing. Disclaimer: This episo...

In this episode, Lauren & Matt review the important metrics you need to be tracking to boost your book sales, grow your brand, and connect with a loyal audience. We take a look at social media, email, website, and customer data and share...

In this episode, Matt & Lauren share tips for maximizing your return on investment when you attend a conference. We have our top picks for note-taking, strategies for putting your ideas into action, and using your conference experience t...

It’s officially been one year of Publish & Prosper! Join Lauren & Matt for a special Ask Us Anything episode, where we take listener questions about publishing, marketing, Lulu products, and - of course - Disney. W...

In this episode, Matt & Lauren review the best ways to repurpose content for social media. They talk through reusing your existing social content, reposting other people’s social content, and repurposing your book material as social cont...

Custom and special edition books are more popular than ever - and more accessible than ever. In this episode, Lauren & Matt explore how indie authors can create custom editions of their self-published books. We look at popular customizat...

In this episode, Matt & Lauren help you maximize your book’s potential with early readers like beta readers, sensitivity readers, and industry reviewers. We take a look at how and when to engage with them, how they can help your book, an...

In this episode,  Lauren & Matt explore creative ways to boost book sales! Learn how limited editions, bundles, personalized products, and more can incentivize new and returning shoppers to buy directly from you - without resorting ...

In this episode, Matt & Lauren tackle the upcoming holiday season. They’ll discuss best practices for getting your books ready, optimizing your site or bookstore, speaking to gift givers instead of your target audience, and re...

In this episode, Lauren & Matt tackle some common pain points entrepreneurs and ecommerce store owners struggle with. We’ll talk through solutions and tips for collecting sales tax, setting up shipping and managing shipping issues, and p...

Self-publishing might be a DIY publishing model, but there are plenty of tools and resources to help you get your book from manuscript to market. In this episode, Matt & Lauren discuss a debatable number of tools to help you draft, edit,...

In this episode, Lauren & Matt review strategies for getting your self-published book into indie bookstores, including participating in consignment programs, pitching yourself for author events, and making your book available through ret...