The Forget The Funnel Podcast
Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product, revenue growth is often inconsistent and unpredictable.
In this show, Claire Suellentrop and Georgiana Laudi, co-founders of Forget the Funnel, break down how to evolve beyond guesswork by adopting the Customer-Led Growth framework - a systematic approach to help businesses understand their best customers, map & measure their experience, and unlock their best levers for growth.
So, if you’re a SaaS leader looking to help your marketing and product teams make smarter decisions that drive predictable revenue - this show is for you.
Podcasting since 2023 • 21 episodes
The Forget The Funnel Podcast
Latest Episodes
How SaaS Teams Can (and Can’t) Leverage AI for Customer Research
AI is everywhere. We’re using it in our marketing, in our products, in our day-to-day task management. We’re all using it in one way or another. But when it comes to learning from and understanding your customers and what drives the...
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Season 1
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Episode 20
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22:33
Customer-Led Growth: The No-BS Way to Scale Your SaaS
If you’re trying to scale your SaaS, but you’re stuck tweaking features, following best practices and listening to experts who know nothing about you, your customers or your product… you’re doing it wrong. In this no-fluff episode o...
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Season 1
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Episode 19
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31:27
Features vs. Benefits: How to Maximize the Impact of Your Messaging
“Sell benefits, not features”. We’ve all seen the UserOnboard image of Mario + the magic flower = Super Mario. Or Popeye + spinach = super extra-strength Popeye. It’s the best practice that says you should focus on selling the b...
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Season 1
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Episode 18
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36:26
Your A/B Tests Suck: The Key to Running Effective Experiments
SaaS teams use the best practice of A/B testing like a crutch for marketing, messaging and product growth decisions. And it makes sense. If you think about it, A/B testing something relieves you of so much burden. Not sur...
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Season 1
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Episode 17
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30:56
Forget Best Practices: How to add profitable friction to your product onboarding
If you’re building a racecar, friction is bad news. But when you’re building an onboarding experience for your software product, things are a little more nuanced. This week, we’re dialing into why the pervasive push for a frictionl...
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Season 1
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Episode 16
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29:56
