Marketers of the Universe: A digital marketing podcast

'Don't spend more, spend smarter', and the interaction of personality types within a team

• Brew Digital • Season 1 • Episode 21

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Welcome back to the Marketers of the Universe podcast, it's great to have you aboard.

We kick off with highlights from our latest webinar, "Don't Spend More, Spend Smarter". We discuss strategies to maximise the return on your marketing investment and the importance of understanding where your marketing budget is being spent.

We also dive into the intriguing world of personality types and their impact on building a successful marketing team, exploring how understanding individual working styles can lead to optimised team performance.

Finally, just to flag we also have an ongoing offer of a free digital marketing review, providing expert insights into your business's digital marketing efforts. Find out more here.

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Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com


Freya Willcocks :

I'm going to apologize in advance because I have the worst brain fog today I can add to the chaos. You know I'm not editing it. Who cares?

Haydn Woods-Williams:

Welcome to the Marketers of the Universe podcast. I'm Hayden Woods-Williams, digital marketing team lead here at Brew Digital, and I'll be the host of your podcast today. We've got some interesting topics to discuss. We are kicking things off by discussing the use of personality types when you're building a marketing team or working with an agency, and how knowing how people work and how their brains work can lead to you getting the best out of them. We're also taking a snippet from our latest webinar Don't Spend More, spend Smarter maximizing ROI from your marketing. That happened at the end of August. The link to that webinar is in the description below. I'll also take the time to mention that we're currently offering a free digital marketing review with insights from all of our marketing experts, that is, across everything your business is doing in digital marketing. Head over to broodigitalcom forward slash digital dash marketing dash review. That's broodigitalcom forward slash digital dash marketing dash review and get a free analysis of your website from our experts.

Haydn Woods-Williams:

Anyway, let's get on with the podcast

Tom Inniss:

hey everyone, Tom Inniss here, copywriter for brew digital. I'm just here to introduce the section that's coming up now. These are select highlights from a webinar that the brew digital team ran recently called don't spend morearter maximizing ROI on your marketing spend. I hope you enjoy it and if you want to see the whole thing, go to brewdigital. com/ resources and then in the filter you can select video and it will be there for you in its entirety. Enjoy.

Debbie Gacutan-Jardim De Oliveira:

Welcome. We are here for the first webinar of Brew Digital. It's an exciting time for us. Don't spend more. Spend smarter. Essentially, a guide for you to make sure that where your money is going is at the right place. So how do you maximize ROI on your marketing spend? My name is Debbie. I will be your host. I am the Senior Social Media Manager at Brew Digital.

Rich Harper:

My name is Rich Harper. I'm the Head of Digital Marketing here at Brew Digital.

Haydn Woods-Williams:

I'm Hayden Woods-Williams. I'm the Digital Marketing Team Lead at Brew Digital.

Debbie Gacutan-Jardim De Oliveira:

Essentially, when we started preparing for this webinar, one of the things from our research that really stood out to us is just the amount of spend that is going this year and the following years has been forecasted towards digital advertising and digital marketing in general. As a person who has been doing social media for the last 10 years, it's a very big call out to me that actually almost 16%, or 207 billion, is going to go into social media ad spend for 2024. That basically poses a question to me do my clients even know where their ad spend is going? Are they going to the right places? And essentially that is why we are here today to examine really how this is and with that, our big hitting truths. Like myth number one, something that we hear increasing ad spend will directly lead to proportional increases in conversions and ROI Team. What do we think about this?

Haydn Woods-Williams:

This is a difficult one because if something's working and you scale it up, the likelihood is it's going to improve. But when we look at all the ad platforms and we think of google ads, linkedin ads, meta ads the way that those businesses make money is by encouraging people to spend more money where they are loving clients is. When you have a campaign that is not optimized or that is too general, that is spending money, and then you scale that up, all we're doing there is putting more money into the the ad platforms pockets. I think there needs to be a lot more consideration when it comes to increasing the ad spend and, yeah, when it comes to proportional increases. Like 95% of the time, if you're just scaling up that money, not looking at kind of what is working, what isn't working, you're just not going to see the right return.

Rich Harper:

It really comes down to the existing performance of your marketing spend and making sure that you've got proper metrics in place to measure that. When we look at kind of an ROI calculation we're typically looking for that five to one ratio. So if you spend a pound on your marketing you're going to expect five pound back. Now, in an ideal world, if you're tracking at that ROI and you increase your spend, then hopefully your returns are going to be proportional against that spend. Realistically, from a lot of the companies that we work with say you're tracking at something like a three to one ROI ratio, you've got a target of a 50K pipeline. But if you're tracking at a three to one ratio you're going to have money. What product is selling the best?

Haydn Woods-Williams:

Speak to your sales team, identify what is the most profitable thing to sell and the highest volume, and then hyper-focus on those kind of areas.

Debbie Gacutan-Jardim De Oliveira:

Good point, which leads us to the second one. I should be marketing across all channels, and all channels need equal investment.

Rich Harper:

The issue that we face, or a lot of companies face, is buying for your audience's attention. Especially in today's world, we're inundated with messages. As consumers, as prospects, regardless of if it's your B2C or B2B Think about where your core audience are and where their main attention is, and start to focus your activity in those places to be. Think about where your core audience are and where their main attention is and start to focus your activity in those places, and this kind of comes back to that really understanding your audience. We do a lot of research, a lot of desk research as marketers, and we make a lot of assumptions, and one of the things when I'm talking to a lot of the clients at brew that often gets overlooked is is actually speaking to the customers directly. By speaking to them and finding this out, you can start to then really hone in where that activity should be focused on.

Haydn Woods-Williams:

Yeah, you kind of stole a lot of my points there that I was going to say I'll kind of build on it. I think I completely agree. Like looking across all channels and thinking about running to all the different channels, um, it's kind of like the shiny object syndrome, where there's a new thing, oh we need to be on that. There's a new thing, oh we need to be on that. But if you've done your audience research and you understand where your audience are, you can make those strategic decisions to be in the places that are right for your business and you're only going to spread yourself too thin to the detriment of your own marketing if you are trying to be absolutely everywhere we move on, to the detriment of your own marketing.

Debbie Gacutan-Jardim De Oliveira:

if you are trying to be absolutely everywhere, we move on to the next myth that we always hear. All my focus should be on performance and generating leads. I love this. I know Rich and Hayden are smiling because we hear this almost every day.

Haydn Woods-Williams:

I've worked with clients who do this um, and and sometimes you can't change the mind, because occasionally it comes from higher, above the kind of marketer's head whether it's the ceo, the head of sales where the idea is just get more leads and get more. If we get more leads, we'll get more sales um, this does work for a short period of time and leads to us, in this, being in this like evil loop.

Rich Harper:

So you need to balance this kind of like performance with solid branding work as well so to really reiterate there, um, what hayden's saying, I think performance and and lead generation are valuable parts of any strategy and they should be part of that makeup, but to focus on them alone it's a pretty short term strategy. You know, ultimately, at the end of the day, you're going to be kind of living in that kind of hand-to-mouth world where you're consistently having to re-evaluate your activity. Look for high quality content. Content is so vital to those lead generation campaigns and activities that you're running and if that content doesn't exist, it becomes even more difficult.

Rich Harper:

We really need to think as businesses, as marketers, about investing in building a strong brand. I don't just mean kind of the colors and the logos and the design of the brand. I'm talking about how you kind of, what are your values as a brand? What's your mission? How are you communicating with your customers? What's the customer experience like when a customer finally joins or buy something from you? How do you then ensure that that customer becomes a repeat customer? What is the customer journey? You know, is the customer journey as simple?

Rich Harper:

So, thinking about all of those things and they all kind of tie into that performance lead generation model, because we're very quick to go. Oh, you know the website's here, but we're going to create a campaign landing page and we'll drive traffic here. Certain instances, yes, that works, but can we be taking learnings from that and implementing what we're doing on these conversion pages, landing pages and driving that into our actual website? Because there's a hell of a lot of traffic going into our main sites and the majority of those people are going to be in that 97%. They're doing that research, they're looking at who they potentially want to work with.

Haydn Woods-Williams:

Make it easy and simple for them to have you as a front of mind choice you have to be able to sounds so cliche align with the sales team, but like try and have a good relationship with your sales team and ask them about what leads are good and what leads are bad, because you know if you're on different pages then it doesn't matter whether you get a thousand leads when they wanted 10. If you've got a thousand of the wrong leads, that's no good, whereas if you've got five of the right leads, that is good.

Debbie Gacutan-Jardim De Oliveira:

How to actually make our budget work harder and, I would dare say, smarter as well. I think Rich actually mentioned it a couple of times which is planning. Planning for success really involves a lot of different steps. It's all about from looking at your objectives, making sure that they're aligned, to making sure, towards the end, that you do offer some value and help to your customers. But, rich, I do want to push this back to you again.

Rich Harper:

It varies depending on the size of the business, but often the objectives are not clear. When we're setting these objectives, I think we need to be clearer about what they mean to the overall business and how they align with the overall business objectives. Are we looking to drive revenue? Most companies let's be fair from a growth perspective will be looking to drive pipeline and revenue. So how do we align the marketing objectives with the metrics that your, your stakeholders, your c-level are actually looking for?

Debbie Gacutan-Jardim De Oliveira:

Hayden, do you want to add to what Rich mentioned?

Haydn Woods-Williams:

I don't think there is a silver bullet for anything when it comes to marketing. There's there's no fix all. There's no special source. Communicating with teams outside of marketing to make sure you're aligned, setting those KPIs around things that actually matter to your stakeholders, will always put you on the front foot as well, because you spend less time having to justify your existence. And attribution's quite a difficult word in the marketing world at the moment because it's kind of we're using it almost as a rope for our necks, where we obviously want attribution because it allows us to see what's working. But due to privacy, due to all of these different kind of things that are being rolled out, there is less visibility on results than ever before.

Haydn Woods-Williams:

When you're in B2B, you're not just marketing to one person. You've got to buy a kind of committee, two, three, sometimes more people who are involved in the purchase, and you won't understand that as a marketer unless you go in and speak to sense, and I know again, there was a question about where your audience is in B2B. I think the first place to look for your audience is on your website, in your CRM. Who are those people? How can you retarget those people? They are already engaged with your brands. You have data in your Google Analytics instances, in your email automation tools that tells you how your campaigns are performing to those audiences. So look into that data, use that data and learn from that data whenever you run any kind of campaigns.

Debbie Gacutan-Jardim De Oliveira:

I would ask, hayden, you know we work with companies that are from small scale to large scale and everyone has different resources and time available for them, for our, you know, for the marketers and our clients that are in the space with limited resources and time, which one would you say they need to focus on?

Haydn Woods-Williams:

I'm actually going to take this one that's in the middle around, not taking too long but also not rushing yourself. There is a real talent in when you're planning your campaigns, when you're running your campaigns, not kind of succumbing to the pressure from inside even from yourself sometimes to this campaign has to be live next week A lot of the time, particularly in B2B. If you're actually honest with yourself, you can give yourself another week to be safe and launch it when it's right. But on that other level I see other teams that just plan and then they plan and then something changes. So they plan again and then something else changes. They plan again and in the end they don't do anything.

Debbie Gacutan-Jardim De Oliveira:

What is your opinion on using more personal channels for B2B ads, such as YouTube, Reddit, Facebook versus LinkedIn?

Rich Harper:

At the end of the day, b2b, b2c, b2h as I've heard in the past we're selling to people. It doesn't matter, we're not selling to a business, we're selling to an individual. So it doesn't matter if you're a consumer brand or a business brand. You're selling to a consumer. So, when we go back to what we were talking about earlier in terms of finding out where the attention is of your audience, that's the big thing. Your, the attention is of your audience, that's that, that's the big thing. So, if their attention, if, if I'm your target audience, my attention may be on tiktok, then then be. Be on tiktok. Um, if it's on youtube and you spend a lot of time on youtube, then be there. Think about, like the individual as an icp, not just the job title, function, the fact they sit in a company that turn over a certain amount of money or have a certain headcount. Think about that individual. What does that individual like? Where are they spending their time? So how can I get my message in front of that individual? There's life outside of LinkedIn.

Haydn Woods-Williams:

You have to take the time to understand the platform and to try and create content that looks in the right place on those platforms. And, again going back to what we said earlier, think about how you can offer your audience value. So try not to just be sell, sell, sell, sell, sell. Find the things that are going to help them do their jobs better and hopefully one day remind them that when they needed help, you were there very quickly like is there any takeaway that you want to add to our list?

Haydn Woods-Williams:

take the time to go and actually sit and be your audience for an hour. Go to the places they're going be that reddit, be that youtube, make the searches they're searching and just see what you see, I'm going to bring it back to the topic of the webinar in don't spend more, spend smarter.

Rich Harper:

Spending more money is definitely not the answer if you don't know what's working. So stop, take a look at what activity you're currently running, what's working, what isn't working, look where that budget is being spent and then think about how you can make that budget work two, three times harder through smart, focused and disciplined execution.

Debbie Gacutan-Jardim De Oliveira:

And with that said, of course, we would not be ending this webinar with a little small plug from my team. We do run free reviews for your website and digital marketing and you know what the best part of this is? That it's actually analyzed by real marketing experts. You have Hayden myself for social media. We have a great team from paid and SEO and content, so if you do need a different set of eyes to just look at your marketing, please do reach out. Thank you all for joining our call.

Rich Harper:

Thanks, Debbie.

Tom Inniss:

Hey again. Hopefully you found those select highlights useful, but if you want even more insights from the experts at BrewDigital, then once again you can go to brewdigitalcom, forward, slash resources and then filter by video and you will find the webinar there for you to enjoy in its entirety. I'm now going to hand it over to Hayden, mark and Freya, who are going to be talking about personality types and then deviate massively to talk about star signs. See how they manage that in this next section.

Freya Willcocks :

I guess this could be quite interesting, because you're my manager and we have completely different personality types, and that's why it'll be a fun discussion. Yeah, but you know what I think? If I've learned anything from having you as my manager, is that I need someone with a different personality type to work with, because you pick up on so much that I miss, and equally, I can introduce you to things like resizing your windows on your mac and different ways to do things and how to right click on your yeah, how to use the trackpad yeah, I feel like that was actually a really good kind of introduction in a way.

Haydn Woods-Williams:

Now, fray, you kind of said a minute ago that you know you, you have a a very different personality type to to mark who is your manager. What kind of things does that relationship and the the kind of opposing personality types bring out of that working relationship?

Freya Willcocks :

I think there's a lot of benefits from working with someone who doesn't have always the same personality type with you, and I think if you look at our team, it's quite interesting because we're almost all split off into pairs. There's almost everybody has one other version. So Emily is the same personality type as me. Um, selfie and Mark have the same personality type and it's really interesting to see. But working with someone like Mark is really great for me because I am so focused quite a lot on creativity and getting it out on the page and getting everything down, and I am.

Freya Willcocks :

I do have dyslexia, so I'm not the most spelling orientated, whereas Mark is incredible and if I ever need anyone to proof check anything, I'll go to Mark because he will pick up on everything. There's never a point when I've had Mark proof check anything where I've gone oh, like I'm dumb or like I don't, oh, I'm so silly. Mark always manages to give the best constructive criticism in a way that never puts me down or makes me feel silly. It's just constructive criticism and that's all there is to it, and I think it's really. It's really great that's.

Haydn Woods-Williams:

That's really interesting, and flipping that round from what Freya has said there, mark, do you think, with your experience of managing people, that taking into consideration something like a personality type allows you to better understand the team around you?

Mark Bundle:

Yeah, absolutely. If everyone was the same, how boring and bland would that be? Um, and we talk a lot about diversity in different industries and in marketing in terms of having making sure there's um a varied racial profile, making sure there's a good gender profile, that kind of thing. But I think this doesn't really fall under neurodiversity, but kind of different personality types is just as important. Um, because you need people that are gonna challenge, that are gonna listen, that are gonna be able to think of the things that you've not thought of. Um, and as much as Freya has very much made me blush with the dying praiser, which I'm probably not entirely deserving of.

Mark Bundle:

Um, it does work well in the phrase more of a creative type and is more kind of prone to, as you said, get things on the page, whereas I am, any personality type I've ever taken is just processed. Uh, one note took actually said don't forget to remember people are human, not robots. Also, yeah, very driven. I mean our team, most of us did um the 16 personalities personality type quiz. Um, and you look down the list of our whole team, I think there's only two people have exactly the same type of personality. There's a lot of very similar ones there's, um, so selfie is one of our social media managers. He has the same as me, which is a turbo, as an architect, but whereas I'm turbulent, he's assertive and, quite notably, our only uh, or our only assertive commander is rich, who is obviously our team manager. So you can see how it does fall quite nicely. But there's a really good blend in there and, yeah, I think that's probably why our team works so well together is because of all that blending.

Freya Willcocks :

I think the 16 personality type test is actually so interesting because when I was at university I was, so I'm an ENFJT. So, and that's a more extroverted what is it? It's a more. I've got riches up, but not mine. It's a more extroverted protagonist, or introverted protagonist. Sorry, but now that I've started working at Brew and we redid it, I'm actually a more extroverted protagonist. So before I was an INFJT or whatever, and I'm an ENFJT, which is really it's really interesting to track how you develop as you develop through the working world. And obviously at university I was a bit more introverted and now, working with like-minded individuals, I've become more extroverted and confident in myself and I've become more extroverted and confident in myself. And, like Mark said, rich was the only assertive commander and finding that out honestly made so much sense. And it's not that you will never be, because you're not an assertive commander, you can't ever be a leader, but it does show that some people who have clear skills that make them eligible to be better leaders.

Haydn Woods-Williams:

Yeah. Do you think there's a danger of, you know, doing this with a team and we're lucky with our team because it actually worked as a bit of a team building exercise as well, because we are all quite close and open as a team Do you think there's any danger in doing tests like this that you can pigeonhole or put people in boxes?

Mark Bundle:

danger in doing tests like this that you can pigeonhole or put people in boxes? I don't think so. I've I've never done one of these with the company and it's not been received well. Um, if nothing else, people are curious. It becomes not necessarily competition, but people want to know what each other got, what they are relative to each other. And then you start getting into the learnings and kind of the deep war a bit of how best to communicate people, how you find other people communicating with you, that kind of thing other people suggest, like putting your personality type on your monitor when we were all still back in an office, so that people could approach you in the right way, so to speak.

Mark Bundle:

Um, so no, it's. Maybe it could get into a pigeonhole thing, but I I think most people would generally take it as what it is. It's a way of learning how to better work together and how to better understand yourself as well, because some of these, especially the more reliable ones, are terrifying in their accuracy. Yes, I guess there is a risk of it, but I think as long as you take it in the spirit it's meant of openness and learning about yourself and others, it can only be a good thing?

Freya Willcocks :

yeah, for sure, and you can definitely learn from that. So, like my personality type is turbulent, so I'm a little. I need a bit more reassurance, whereas Mark's is more assertive, so he is already self-assured, so it's in a position to give more assurance to me and help support my personality type and the same with. I think me and Emily have the same way, the people with the same personality type. So our project manager and I have the same with. I think me and Emily have the same. We're the people with the same personality type. So our project manager and I have the same personality type and even that's really interesting because we kind of can support each other and Mark supports me so that I can support Emily, emily can support me, vice versa.

Haydn Woods-Williams:

Do you think that, coming in as a junior member of the team Freya, who's kind of just starting out their career in marketing Do you think there is a humanising element of doing tests like this, seeing senior people being turbulent or senior people being certain personality types that can maybe open up those opportunities to bond?

Freya Willcocks :

Yeah, for sure. I think one statistic not statistic but one fact that stuck with me during when we were doing the 16 personality test was that Rich so our digital marketing team leader he was like 12% turbulent, I think, and I was like 87% turbulent and we were literally the opposite ends of the scale. But equally, like I get along with him really well and like he's a really great leader and I think it was really interesting to see that you can be sort of that level of self-assured in yourself and that that's definitely not a negative thing. And, equally, that other people were at my end of quite turbulent and do need reassurance and I think as I develop in the industry, I will become more assertive in this turbulent.

Mark Bundle:

So you say that I'm still technically turbulent. It's just I'm in the middle. I'm 57%, so I'm quite a bit closer to that midpoint, but I think it can factor in as well the kind of day, week, month you're having. So as much as these are very good tools for understanding they. Obviously, as you say, they can change over time, depending on experience, but also in your mood. So don't take it as like the gospel. This is how you are and how you will always be. It's just a snapshot of how you're more likely to be at that given time yeah, 100%.

Freya Willcocks :

Take it with a pinch of salt.

Haydn Woods-Williams:

It's supposed to be a tool to benefit you, not hinder you definitely, and I think, um, one of the things that that it kind of forces you to do is to to be a little bit more empathetic when it comes to your, your colleagues. Considering these personality tests, how do you think people can communicate effectively with those who have a different personality?

Freya Willcocks :

I think just be aware of everybody's strengths and everybody's weaknesses. Some people are going to be more selfless and more helpful, but you need to be aware of not taking advantage of people's kindness and abusing their time. They still have jobs to do. But equally, some people may be more blunt towards you or more sort of dry over slack and understanding that that is not you, that's just them, and that's not necessarily a bad thing, it's just you have different ways of communicating yeah, I think that's bang on.

Mark Bundle:

It's, and a lot of these s do dive into the how to interact with different personality types, which can be quite interesting. So you can, if you know someone is really I don't know, really judgy, then you might want to go in a certain way, whereas if they're more empathetic you might. It's, it's quite, it can be quite intuitive. But, like I'm, I'm very heavily skewed, thinking as opposed to feeling, and so if you can't mean, tell me, oh, I think this would be brilliant.

Mark Bundle:

I have an idea that this thing is all woolly and fluffy and lovely, and I'm sure it is lovely, I'm absolutely sure it is, but I don't care. Tell me this thing is great because 76 of other users have found it as an improvement and I'm all over that. And so it is how you're reflected, I guess, across kind of the numbers, how they reflect your actual personality. It means you can go oh, you know, this person is more likely to respond to facts and figures. This person is likely to respond more to a bit of storytelling. Um, so yeah, if you, if you pay attention, you can use it to learn how to get your point across nice.

Haydn Woods-Williams:

I really like that. It's kind of got me thinking while you've been talking there. If we can use this information to shape how we work with our own teams, is there any benefit in thinking about these personality types when it comes to building your ideal customer profile, for example?

Mark Bundle:

I mean, what is a persona if not that um?

Mark Bundle:

So if we've spoken about personas in marketing before and we've had varying views on their um importance, I think it's fair to say um.

Mark Bundle:

But if you're building it out absolutely, you should be considering who your ideal client is likely to be. Are they likely to be more of one than the other? That doesn't mean that all of your clients are likely to be, I know, likely to be more of one than the other. That doesn't mean that all of your clients are likely to be, I know, architects or commanders or entertainers or whatever. But if you know your product is, say, an atlassian jira app um to work with on the things we do a lot of, that person is more likely to fall under like a thinky type profile as opposed to like a personable profile, not always, but generally. If you can put people into these groups as kind of a loose broad brush, it means you can get tailored. Do you need to be more factual, like I said earlier, or more storytelling? Do you need to be more direct to the point, or do you need to be a bit more touchy-feely with it?

Freya Willcocks :

if you can add that into marketing communication, you can reach all your, your ideal clients, that much more effectively yeah, I 100 agree with mark, and it's also very important to be aware that who you're trying to market to may be different personality types from you, and so you may feel that you want to see. Yeah, it may be that you think that you want to see, oh, if this or this or like like fluffy stuff, but actually the people you're trying to market to, the majority of them, want to see cold hard facts, and whilst that may not align with what you feel you want to see, it's about knowing what your audience want and understanding them to follow it on from there.

Mark Bundle:

You know what test we've said this before so often test if you do a storytelling piece and it doesn't land well, try a hard factual piece. If that lands better, then you know more likely that that's the kind of way you need to go going forwards, so you can also inform testing plans and I'm really a cynic.

Haydn Woods-Williams:

I'm always the the chipper, charlie, but is there more of like? Is there an argument that you know, if we start looking at personality tests and actually we should start thinking about people's star signs when it comes to building teams, I mean?

Mark Bundle:

oh my god, you steal my role as the cynic of the team and then you come out with that nonsense. Um, the difference being one is based on fact, one is based on an arbitrary date. You were born, so let's not confuse science and feeling mercury is in retrograde mark I will be using that excuse from now on sorry I had.

Haydn Woods-Williams:

I had to throw that one in there and I regret saying it as soon as I said it.

Mark Bundle:

But um, you know, I'm just doing libra things just to wrap ourselves up I'll tell you, just if you want to say about star signs, mine is virgo, the water carrier, which is supposed to be peaceful, and I'm probably the most argumentative person you'll find so oh I don't know I'm a taurus, I'm supposed to be stubborn and I am really stubborn.

Haydn Woods-Williams:

So just to wrap things up, just to wrap things up, just to wrap things up. This has obviously been quite a. I think it's been a really useful chat but for someone listening it can be quite difficult to maybe look at this and think how do I make this happen in my, in my business? Should I make this happen in my business? What are a few things that someone can take out of this? You know, pretty fun conversation into their actual kind of day-to-day making their teams and their marketing better I mean first things first.

Mark Bundle:

A lot of these tests are free. 16 personalities certainly is. It sounds like we're sponsored by them this episode, but I promise we're not. So, yeah, a lot of these things we've done for free and they are, as I mentioned, a good team building exercise, and if you can effectively communicate within your team much better, it's going to make your, your efforts that you're marketing more effective and easier as well. You can't produce good work if you don't understand the people doing it yeah, honestly, everything that Mark said.

Freya Willcocks :

Mark said it perfectly. Worse comes to worst. It's a team building exercise and you understand your teammates a little bit more. It's not really going to hurt anyone and you can only benefit from these three tools.

Haydn Woods-Williams:

There we go. As a Libra who is intelligent, kind and always willing to put others before themselves. I have to wrap up the podcast there. That's all we have time for today. Thank you so much for listening listening.

Haydn Woods-Williams:

We hope you enjoyed that piece, um. We hope you found some really, really useful snippets in today's session, um, and you can go and put them into your, your marketing strategy right now. Uh, to start making a difference. We love that you've made it this far through your listen. We love making this content and would love it if you can go and recommend this show to a friend or colleague that you think would enjoy listening. Just to circle back to our first topic from our webinar, please do go and listen to that. That can be found on wwwbrewdigitalcom forward slash resources. We also are currently offering a free digital marketing review at wwwbrewdigitalcom forward slash digital dash marketing dash review. Thank you to the team for their research and input into today's session. Go check out our past episodes, subscribe on whatever platform you use to listen to our podcasts and we'll see you on the next one no-transcript.